December 2017 Archives

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LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

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Timisoara, Romania – 123FormBuilder announced its relaunch under a new name as well as a completely rebuilt next-generation form-builder product with a new interface and capabilities. Formerly 123ContactForm, the company is changing its name to better reflect the breadth of form-building services it provides. The new product, a friendly and intuitive form editor, enables users to create complex layouts in a simple drag-and-drop interface that feels as easy as assembling blocks.

123FormBuilder’s new state-of-the-art editor, built with the latest technologies, incorporates a decade of customer feedback and industry innovations. A beautiful new full-screen interface shows real-time form previews and gives users a true “what you see is what you get” form-building experience. When it comes to structure, users now have complete control over the alignment and individual width of label and inputs and can create responsive forms that adapt to any tablet or mobile screen.


The new editor processes form rules up to 100 times faster and adds several other powerful features, including sophisticated workflows. The updated tool also enables 123FormBuilder engineers to introduce new features faster, so customers can count on getting cutting-edge features quickly.

“When we started our company back in 2008, our objective was to provide a simple way to create online forms. Ten years later, we’re so much more than a contact form builder, and we feel like we have outgrown the name 123ContactForm because our users can create all types of web forms, surveys and workflows with our platform,” said Florin Cornianu, CEO, 123FormBuilder. “Our new name preserves our essence but also incorporates the full spectrum of what our product is capable of, which is the ability to easily create highly complex forms without any knowledge of code. The forms are highly adaptable in terms of structure, perform complex tasks faster and have room for complete personalization in terms of appearance.”

About 123FormBuilder
Founded 10 years ago as 123ContactForm, 123FormBuilder has more than 1.7 million users who have built 2.8 million forms which gathered 88 million submissions, making it one of the leading form-building tools available today. As the company has grown, it’s added innovative new features, including enterprise level security, speed and advanced rules processing, that help all kinds of organizations grow.

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MONTRÉAL – ROOT Data Center announces today that it is the first wholesale data center in the world to use Artificial Intelligence (AI) and machine learning to reduce the risk of data center downtime. ROOT Data Center has partnered with state-of-the-art AI and machine learning technology firm Litbit, within ROOT’s Montréal-based facility.

This unprecedented application of leading edge technology enhances ROOT’s Data Center Infrastructure Management (DCIM) strategy, utilizing deep datasets to monitor and manage the overall health and status of critical systems within its data center. In addition to the crucial and constant monitoring by technicians, AI and machine learning capabilities help ROOT Data Center to better anticipate and manage potential failures before they occur. This helps ROOT staff to avoid, rather than recover, from operational outages.


“Reliability and uptime are key consideration for any data center user, ranging from cloud service providers, to hosting companies, video game developers and other large-scale IT organizations,” explains AJ Byers, President and CEO, ROOT Data Center. “At ROOT Data Center, we’ve made 100 percent uptime a top priority, and working with Litbit, we’ve pioneered the next wave of machine learning within data center operations to get us closer. Today, we’re proud to say that ROOT is championing the use of cutting-edge AI and machine learning technology to reduce the risk of downtime for customers of all sizes.”

The integration of AI into ROOT Data Center’s colocation ecosystem is designed to work alongside existing personnel as a partnership between humans and technology. Litbit provides AI Personas and machine-learning sensors trained by skilled data center technicians to identify indicators that fault is possible. ROOT can now utilize this new technology to augment their monitoring of the facility’s environment and help reduce the risk of outages.

“Business is everywhere and always in the data center more than anywhere else, but people can’t be,” says Scott Noteboom, CEO of Litbit. “That is the promise of AI, to help provide constant and intelligent oversight of the spaces and machines in a data center to improve business outcomes. We are proud to be working with ROOT to make good on that promise.”

While many large hosting companies and leading Cloud Service Providers (CSPs) move their data center operations to Montréal due to low electricity rates, cooler climate, and low-latency connectivity to Boston and New York City, the risk of costly facility downtime still remains. As a result of AI and machine learning integration to reduce that risk, ROOT Data Center is attracting a new wave of digital enterprise investment throughout Montréal, making the region a destination of choice for advanced colocation services.

About ROOT Data Center
ROOT is a next-generation data center company that provides colocation solutions to empower the world’s computing leaders. Its modular design promises optimal agility and efficiency, which enables all customers to scale their technology infrastructure and grow with confidence. Less power to waste, more power to you. For more information, visit www.rootdatacenter.com.

About Litbit
Litbit is San Jose-based company that has developed a platform that packages, automates, and magnifies domain expertise into AI personas with superhuman senses. Targeted at teams that manage spaces and equipment, its mobile-first solution makes it possible to implement end-to-end AI without the need for data scientists or complex deployments. Learn more at www.Litbit.com.

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Microsoft, at KubeCon in Austin, Texas, announced two new open-source projects for serverless containers and Kubernetes-native DevOps, making it easier for developers to do more with Azure and Kubernetes. Virtual Kubelet and Open Service Broker for Azure (OSBA), the new open source projects, are built upon the existing services of Microsoft. Virtual Kubelet Virtual Kubelet is a new version of Azure Container Instances (ACI) Connector for Kubernetes, which Microsoft had released in July this year on an experimental basis. It offers the per-second billing model, suited to handle short-term usage fluctuations. The Virtual Kubelet comes with a pluggable architecture that supports several runtimes. It integrates existing features of Kubernetes connector and enables users to target ACI or any equivalent runtime, empowering developers with serverless containers. The container hosting company, Hyper.sh, is joining in as a contributor to the project. James Kulina, Chief Operating Officer of…
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At the KubeCon + CloudNativeCon 2017 conference in Austin, Oracle open sourced two new Kubernetes projects designed for helping developers develop container-native applications utilizing Kubernetes. This move will provide a technology stack that’s community-driven, open-sourced, cloud-neutral and integrated with container technology to enable customers to experience the flexibility of hybrid and multi-cloud deployments, without being worried for cloud lock-in. The new projects─ Fn project Kubernetes Installer and Global Multi-Cluster Management, are integrated with the Oracle Container Native Application Development Platform, and offer developers an enterprise-grade platform to build, deploy and operate applications. “There continue to be significant concerns by developers looking into serverless development that cloud providers are leading them into a lock-in situation and away from industry standards,” said Mark Cavage, vice president of software development at Oracle. “The Oracle…
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Only half of cloud infrastructure professionals at global enterprises believe they are being charged the right amount for what they get from their cloud providers, according to survey results released Wednesday by cloud optimization firm Densify.
Three-quarters of organizations either overspend their public cloud budget, or are not sure how much they are spending, according to the survey results, and half of respondents do not know how to handle the frequent technology and pricing changes made by providers. This is despite significant public cloud spending, as half of the organizations surveyed spend more than $300,000 per year, and 20 percent spend more than $1.2 million per year.
See also: Hostway Adds AWS, VMware to Multi-Cloud Managed Services Portfolio
"In a market with very few major cloud providers, customers don't have many choices and simply continue to pay their high cloud bills without a second thought," Yama Habibzai, chief marketing officer of Densify said in a statement. "We've helped hundreds of companies optimize their clouds, with major reductions in their cloud bill, so we know that they are overspending."
Better tracking of cloud spending could surely help, as one in four respondents do not audit cloud usage and cost, or do not know if their organization audits it, and only 20 percent utilize an automation tool to optimize their infrastructure.
Only 5 percent of respondents distrust cloud providers, but 30 percent say they are not well prepared
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