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LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

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Former head of Intel's Data Center Group Diane Bryant has been appointed Chief Operating Officer of Google Cloud, bringing an engineering background and 30 years of industry experience to the position, as well as experience leading a group that brought in $17 billion in revenue last year, according to a blog post announcing her appointment.
Bryant left her role at Intel in May, taking a lengthy leave of absence for family reasons. At the time Intel CEO Brian Krzanich credited her with transforming the group "from a server-centric group to a business that spans servers, network, and storage across all end-user segments, and with product lines and business models that extend beyond the traditional." At the same time Intel's shift included a greater focus on the server business, including an appearances by Bryant at AWS re:Invent to announce new chip deployments.
"Google Cloud is the most technologically advanced, most highly available, and most open cloud in the world," Google Cloud CEO Diane Greene wrote in the blog post. "We are growing at an extraordinary rate as we enable businesses to become smarter with data, increase their agility, collaborate and secure their information. Diane's strategic acumen, technical knowledge and client focus will prove invaluable as we accelerate the scale and reach of Google Cloud."
Bryant had worked at Intel since 1985, and was promoted from senior VP to executive VP in April 2016. She also serves on the board of United
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SUNNYVALE, CA – Datrium, the leading provider of Open Converged Infrastructure for hybrid clouds, today announced Datrium Cloud DVX, a cloud-native instance of Datrium DVX that offers recovery services for VMs running in DVX on-premises. Cloud DVX includes global cloud deduplication and provides the simplest and most efficient approach to VM and vDisk level backup and recovery available within a converged or hyperconverged infrastructure system offering.

Adoption of the public cloud for offsite backup and recovery has been a challenge because the size of backup data, the need for regular full backups, and the lack of adequate data reduction limits the economic and practical viability of doing so. According to Gartner1, “Deduplication is the key to reducing cloud storage costs, but most backup software’s cloud connectors do not support deduplication, and other choices are limited to a few cloud gateways and emerging integrated backup appliances with native cloud gateway function.” The report goes on to state, “Deduplication backup target appliances don’t support cloud storage as another tier without running a virtual edition in the cloud, which would incur additional cloud compute costs and more-expensive associated storage.”


Cloud DVX is a port of the DVX software to Amazon Web Services (AWS), and is a natural architectural fit. The first service available on Cloud DVX is a SaaS-based utility that runs on AWS, providing VM and vDisk backup and recovery for on-premise Datrium DVX systems. Beyond as-a-service simplicity, the new service offering delivers breakthrough global cloud deduplication and forever incremental backups to minimize the cost of capacity and network bandwidth. Granular, dedupe-aware recovery also provides accelerated Recovery-Time-Objectives (RTO) versus other AWS S3-based offerings.

Simple Service Sidesteps AWS Learning Curve
Datrium Cloud DVX eliminates the need to learn and setup AWS, deal with EC2 service outages, and manually handle software upgrades. The recovery service provides a simple one-click setup with AWS, then provides backup instance storage and recovery as a SaaS-based offering. As a part of the service, Datrium manages service availability. The service also includes automated software upgrades as well as proactive support related to AWS resources.

Because Datrium Cloud DVX provides direct-to-host restore, the management (and cost) of an additional on-premises backup or cloud gateway device is eliminated, further simplifying public cloud backup and recovery.

Cloud Economics Depend on Global Cloud Deduplication and Forever-Incrementals
Cloud DVX provides global cloud deduplication for AWS S3 across multiple protection groups, multiple on-premises DVX systems, and even across multiple sites. In addition, because Cloud DVX supports forever-incremental backups, no additional full backups are required after initial seeding. The differential, dedupe-aware snapshot backup service means that customers maintain full data efficiency both on-the-wire and at-rest. In addition, because this service supports end-to-end encryption, there is no need to add a separate VPN and related AWS charges.

This massive focus on data and network efficiency means that AWS resources are 65% lower2 and 91% lower versus the S3-based products from hyperconverged and hyperconverged backup vendors, respectively.

“As a financial services company, we need to retain data for up to 25-30 years for parts of our business and have been reliant upon tape to do so,” said Daryl Dressler, Infrastructure Engineer for Intuition LLC. “In the aftermath of Hurricane Irma, we needed to recover from tape held at Iron Mountain. However tape deliveries are best effort and with all the flooding that had occurred, the delivery trucks were unable to reach our data center for days. With the dedupe-aware efficiency of Datrium Cloud Backup for AWS, we can cost-effectively deploy it as a tape replacement and significantly reduce recovery time in these situations.”

Fast RTO Depends on Dedupe-Aware Data Retrieval and Direct-to-Host Restore
The combination of dedupe on-the-wire with granular recovery of an individual vDisk, significantly improves recovery time. As an example, recovering a 100GB vDisk in the cloud may require retrieval of just a few gigabytes of data and just seconds, thanks to duplicate data in the local DVX.

Because of the global on-premises and cloud deduplication capabilities of DVX, Cloud DVX provides an RTO more than 2X faster than Nutanix Cloud Connect. In addition, RTO benefits from direct-to-host restore. With independent backup products, data must first be restored to the backup system, fully rehydrated, and incremental backups replayed, before it is copied to the primary system. Because DVX combines Tier 1 application consolidation with built-in data protection offering direct-to-host restore, Cloud DVX delivers 2X faster RTO compared to HCI Backup vendors.

“I was looking for a cost-effective approach to offsite data protection for our research data,” said Jeff Cunningham, Director of Information Systems at the Agricultural and Resource Economics (AREC) department at the University of Maryland. “Datrium Cloud Backup was so simple to use, but I was interested in profiling the restore speed over our network. When I performed recovery testing, I was blown away – it was virtually instantaneous because Datrium took advantage of the fact that most of the VM data being recovered was already on my local system.”

“Cloud should be the new Iron Mountain, but it’s not. Most cloud backup approaches are still complex, expensive and slow,” said Brian Biles, CEO and Founder of Datrium. “Datrium’s Cloud DVX recovery service is the first approach that really addresses these issues..”

1 Gartner: Is Cloud Storage the New Tape? Pushan Rinnen, Refreshed: 6 January 2017 | Published: 21 March 2016
2 Based on daily snapshots of 40 terabytes of data with a 2% per day change rate over a 1 year period. AWS resources for Datrium were calculated to be $15.5K versus $44.5K and $179K for S3-based HCI and HCI Backup, respectively.

About Datrium
Datrium is the leader in Open Converged Infrastructure for hybrid clouds, a new breed of converged infrastructure that goes beyond hyperconvergence. Datrium converges compute, primary storage and cloud backup for vastly simpler administration, performance and protection of hybrid cloud infrastructure. The company is led by the founders and CTOs from Data Domain and early principal engineers from VMware. For more information, visit www.datrium.com.

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LAS VEGAS, NV – At AWS re:Invent 2017, VMware, Inc. (NYSE: VMW), and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced VMware Cloud™ on AWS is expanding availability from the U.S. West (Oregon) region to also include the AWS U.S. East (N. Virginia) region, and includes additional VMware capabilities and support for more AWS services, making it even easier for customers to move, run, and protect mission-critical applications at scale. For more information about VMware Cloud on AWS, visit: http://cloud.vmware.com/vmc-aws.

“The momentum for VMware Cloud on AWS is growing rapidly, and VMware and AWS are delivering major new capabilities after only three months of availability while enhancing our strategic relationship with new integrations across our platforms,” said Mark Lohmeyer, vice president and general manager, Cloud Platform Business Unit, VMware. “Customers of VMware Cloud on AWS will be able to migrate application portfolios to the cloud even more rapidly with Hybrid Cloud Extension and AWS Direct Connect, while maintaining the optimal levels of performance, scale, and availability required for mission-critical apps.”


“We are pleased to extend availability of VMware Cloud on AWS to the AWS U.S. East region. Both teams have been really focused on quickly iterating to provide the capabilities that our customers have told us they want,” said Sandy Carter, vice president, Enterprise Workloads for Amazon Web Services. “In addition to the availability, networking, and security features that will further support production workloads, we’re excited to extend native integrations with AWS Direct Connect.”

Scripps Networks Interactive is a leading provider of lifestyle content in the home, food, and travel categories for television, the internet, and emerging platforms. “We have a significant footprint with both VMware and AWS, and our goal is to create a hybrid cloud model that will seamlessly integrate our existing VMware infrastructure with our strategic public cloud, AWS,” said Drew Fredrick, vice president, IT Cloud & Infrastructure Services, Scripps Networks Interactive. “VMware Cloud on AWS will allow us to move, modernize, protect, and scale our applications, and expand the value of these applications with native AWS services. Having VMware vSphere at the core of the service means we get operational consistency with our on-premises environment, enabling us to maximize our existing IT skillsets and tools.”

Faster Application Migration with Seamless Portability
VMware Cloud on AWS customers have the ability to choose where to run their workloads based on their business needs. With VMware vSphere® vMotion®, new L2 stretched networking features, and AWS Direct Connect, customers will be able to migrate applications from their on premises VMWare cluster into VMware on AWS without any disruptions to the application, and without having to make any changes to the network configuration. Customers will also be able also use AWS Direct Connect for high-speed, reliable, and private network connectivity, supporting faster cold and live application migration with vMotion.

VMware Hybrid Cloud Extension™, an add-on SaaS offering for VMware Cloud on AWS, will provide large-scale migration between on-premises environments running vSphere 5.0+ and VMware Cloud on AWS with no replatforming, retesting, or change in tooling. Hybrid Cloud Extension will provide built in high performance Layer 2 extensions so customers will be able to keep the same networks, IP, and routing policies in place while moving workloads. This eliminates the need for extensive application dependency mapping when migrating applications to VMware Cloud on AWS. It also includes high performance Layer 2 extensions, data synchronization, traffic analysis, WAN optimizations, and built-in IPsec VPN connectivity that will enable secure, efficient, and effective cloud migration with no impact to application uptime.

Application Availability and Business Continuity for Mission-Critical Workloads
VMware Site Recovery™, a new service for VMware Cloud on AWS customers, delivers protection between customer data centers and VMware Cloud on AWS, or between environments running in separate AWS Availability Zones (AZs). With VMware Site Recovery, customers can lower capital expenditures by eliminating the need for a secondary disaster recovery site, streamline operations with automated orchestration, enable failover and failback with familiar management tools, and increase disaster readiness with non-disruptive, on-demand testing available anytime.

Scale, Security, and Visibility for Mission-Critical Applications
VMware and AWS are expanding the scale, network connectivity, and security capabilities of VMware Cloud on AWS to further support the most resource intensive applications such as Oracle, Oracle RAC, Microsoft SQL Server, Apache Spark and Hadoop.

VMware Cloud on AWS supports 32 host clusters and multiple software-defined data centers (SDDC) per organization today, and will support 10 clusters per SDDC soon. This will enable a single customer to support environments as large as tens of thousands of VMs. Customer SDDC environments run on a high-performance, dedicated, and highly secure next-generation AWS hardware infrastructure.

For application teams, VMware is adding support for Wavefront® by VMware, a VMware Cloud Service that allows customers to visualize, alert upon, and troubleshoot applications running on VMware Cloud on AWS. Wavefront by VMware provides an open API platform supporting more than 80 integrations to collect time-series data from application metrics collectors such as for Java, Ruby, Python, and Go, to service metrics collectors for MySQL, Pivotal, Kubernetes, AWS, and more.

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world-including the fastest-growing startups, largest enterprises, and leading government agencies-to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About VMware
VMware, a global leader in cloud infrastructure and business mobility, helps customers realize possibilities by accelerating their digital transformation journeys. With VMware solutions, organizations are improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps, creating exceptional experiences by empowering the digital workspace, and safeguarding customer trust by transforming security. With 2016 revenue of $7.09 billion, VMware is headquartered in Palo Alto, CA and has over 500,000 customers and 75,000 partners worldwide.

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Amsterdam, the Netherlands – Datacenter.com, a recently established European colocation data center provider that paid over $500,000 to buy its domain name while planning a targeted global roll-out of large-scale colocation data centers globally, announces it has completed the first phase of its flagship data center in Amsterdam, Datacenter.com AMS1. This highly energy-efficient facility features a unique data center setup with indirect adiabatic cooling technologies while achieving a calculated pPUE figure of 1.04.

Built in several phases, Datacenter.com’s new flagship data center – the company’s first, located in the heart of Amsterdam’s Southeast business district featuring one of the highest fiber densities in the world – will total 54.000 square feet (5.000 square meters) of colocation data center space upon completion. Phase 1 of this carrier neutral data center facility in Amsterdam provides 19.500 square feet (1.800 square meters) of net technical colocation space and is now open for business.


Adjacent to the Amsterdam Internet Exchange (AMS-IX) and Amsterdam Schiphol International Airport, Datacenter.com Amsterdam AMS1 is engineered to deliver 2N critical power redundancy, allowing for concurrent maintenance without interruption. Each data center development phase is designed and constructed so as to ensure no interruptions to the existing infrastructure and data halls during installation and commissioning of future development phases.

100% Renewable Energy, ISO 14001:2015

Over 60% of phase 1 has already been pre-let to a variety of leading customers, commented Datacenter.com CEO Jochem Steman. “Our highly secure, highly reliable colocation data center in Amsterdam generated serious interest from multiple customers prior to go-live,” said Mr. Steman. “Our company management and engineering team gained trust and commitment from a significant part of those prospects. Among them quite a lot of cloud providers, also large ones, planning to reduce the cost of their global network access and improve their business performance. Our highly efficient data center infrastructure with high-density power levels and multiple low-latency connectivity options to choose from will cater to the needs of HPC, finance and gaming customers as well.”

With a calculated pPUE of 1.04, Datacenter.com AMS1 is one of the most energy efficient thus cost effective data centers in Amsterdam – with very limited power and cooling capacity required per unit of IT. The facility not only utilizes this advanced, patented indirect adiabatic cooling technology without the need for raised floors, it also features the latest generation of highly energy efficient Uninterruptable Power Supply (UPS) systems. On top of that, Datacenter.com AMS1 is running entirely (100%) on green power generated from renewable resources, which would keep their environmental footprint to a minimum.

“We’re not just trumpeting our environmental credentials,” said Mr. Steman. “Datacenter.com is able to submit third party evidence – as we’ve been awarded ISO 14001:2015 environmental certification among other certifications that we think are must have accreditations for an enterprise-grade colocation provider.”

Digital Media, Financials, CSPs, Enterprises

“The ultra-low pPUE figure and the ISO 14001:2015 accreditation not only reflect our environmental efforts,” added Mr. Steman. “Green technological innovation is the key to building future-proof colocation data centers while achieving an operationally efficient, high-performance computing environment for applications that include HPC, financial trading, and gaming. Datacenter.com Amsterdam AMS1 will serve new market demands from the digital media sector, financials, cloud service providers and enterprises requiring demanding, highly available and carrier-neutral data center space in Amsterdam – utilizing the international network density and low latency fiber connectivity in this area.”

Initial colocation customers have already begun to install their equipment in Datacenter.com AMS1. Another Datacenter.com facility location already planned includes Dallas, TX. “There is obvious demand for a new world-class carrier neutral data center provider with global coverage,” added Mr. Steman. “With Datacenter.com AMS1 we offer our customers the most advanced, efficient and sustainable data center architecture in Amsterdam to date. It’s just the beginning however of a global roll-out through which we will help our colocation customers achieve successes worldwide.”

About Datacenter.com
As an extremely ambitious carrier-neutral data center provider, Datacenter.com has scheduled the rollout of several large-scale, flexible colocation data centers worldwide in the coming years. Headquartered in Cyprus, Datacenter.com will start with the delivery of colocation services from its premises in Amsterdam. This flagship data center, Datacenter.com AMS1, represents the first phase in an ambitious targeted rollout. It spans 54.000 sq. ft. and features a calculated, highly energy-efficient pPUE of 1.04. Other locations worldwide are soon to follow.

Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support.

To learn more about Datacenter.com, visit: https://datacenter.com.

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(Bloomberg) — Selling custom nose rings, crocheted bunnies and hand-carved Santas is energy-intensive stuff.
Just ask Etsy Inc., the go-to marketplace for crafts that doubled its electricity use in two years to feed power-sucking data centers that keep the $2.8 billion-a-year business running. It's one of the many technology giants including Amazon.com Inc. and Alphabet Inc.'s Google demanding cheaper — and cleaner — electricity as their data demands grow.
This hunger for power has set Silicon Valley on a collision course with the Trump administration, which is working up a plan to keep coal plants afloat by raising electricity prices. As a rare source of demand growth, these tech firms have become formidable advocates for clean energy. They've contracted enough renewable energy to displace at least 12 coal generators, and some are paying millions to sever ties with utilities to find their own supply.
Big Tech is no longer "afraid to throw around their weight or their ability to influence — some might say bully — their local utility or local governments in what they want to get," said Lucas Beran, a senior research analyst on IHS Markit's data center and cloud team.
It's easy to see why the companies have become such advocates. Power used by all the nation's data centers is set to climb 4 percent from 2014 to 2020, according to an Energy Department report. Server farms now draw enough electricity to light up Las Vegas and
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