HUDSON, FL – Last month, Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting, said COVID-19 has impacted digital marketing because consumer habits have shifted significantly, perhaps irrevocably.
“It’s inevitable that, when the dust settles, we’re going to see more people working remotely, and more organizations supporting a digital workplace,” Page said. “There is also little doubt in my mind that consumer attitudes towards online shopping and delivery have also shifted. As for how this impacts marketing, I see a few broad trends taking form.”
“First, tolerance for manipulative marketing that plays on negative emotions like FOMO or anger will reach an all-time low,” he said. “Most of us are going through one of the most stressful, difficult experiences of our lives. I strongly advise brands to avoid any attempts to generate traffic and leads through the creation of further stress.”
“Second, as more people work remotely, we may see a shift in screentime,” Page said. “On the one hand, we may see more people browsing the web and using social media during working hours who then disconnect after the workday ends. On the other, we may see people spending significantly more time online in general, meaning more opportunities for brands to grab their attention.”
“Finally, brands that offer online shopping and order fulfillment will likely start to see greater success than those that don’t,” said Page, “Brick-and-mortar retail has already suffered significantly during COVID-19. Businesses that fail to pivot and offer digital options may suffer further hardships.”
“Note, however, that these are simply predictions, based on my understanding of marketing and search,” he said. “It’s ultimately impossible to know with certainty what the future holds. The best any of us can do is be prepared and stay informed.”
According to marketing publication Marketing Dive, which compiled research from several different sources, the following changes are immediately apparent:
Consumers are likely to pay more for local products, trusted brands, and ethical brands, respectively.
Until the pandemic ends, there are four broad consumer segments: those who are spending less across the board due to strained finances, those who are largely unaffected, those who are pessimistically saving and stockpiling, and those whose spending has increased.
Consumer attitudes towards privacy have evolved, and people are becoming more willing and open to sharing personal data in the interest of defeating the pandemic. There is a possibility this may translate into marketing.
Launched in 2002, ASEOHosting is a leader in providing SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers. Based in Orlando, FL, and Detroit, MI, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.