technology

WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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NEW YORK, NY – Epsilon®, a privately owned global communications service provider, today announced that it will be hosting a webinar entitled “Serving Next-Gen Enterprise Cloud Demand with Software Defined Networking” on Tuesday, April 24, at 10am ET. This webinar is exclusive to the industry analyst community and will focus on the evolving needs of the data center as applications including artificial intelligence, machine learning, IoT and more are driving the always-on, connected world that we live in. With the global transformations that these applications promise to deliver, the connectivity model must also adapt in order to not stifle innovation.

Epsilon is a cloud-centric network service provider, extending carrier grade connectivity services to communications and cloud ecosystems. The company offers networking capabilities that combine on-demand infrastructure, automation, web-based portals and APIs designed to enable global connectivity.


Attendees will have the opportunity to hear from Epsilon co-founder and chief executive officer, Jerzy Szlosarek, on the growing forces that are cultivating the shift in networking service models, whilst illustrating the business case for Software Defined Networking (SDN) and API interoperability that will serve the evolved enterprise networking needs. Gil Santaliz, CEO of NJFX—operating the only U.S. Tier 3 data center located at a Cable Landing Station (CLS)—will also participate in the webinar discussing how the two operators are working together.

“Emerging technology is forcing enterprises to reevaluate how they manage, support and store these applications. As a result, the data center industry must evolve to not only meet its customer’s current application and connectivity needs, but also those needs that have yet to be realized as technology continues to advance,” said Jerzy Szlosarek, CEO, Epsilon. “At Epsilon, we are working to proactively meet our customers’ connectivity needs, in partnership with data centers like NJFX. This webinar will allow both Epsilon and NJFX to have an open dialogue with the analyst community about the best way to address these needs.”

The webinar will be held on Tuesday, April 24, at 10am ET, and is exclusive to the analyst community. Registration is now open and can be accessed at: https://register.gotowebinar.com/register/8016568255382721794.

About Epsilon
Epsilon is a global Cloud Centric Network service provider, extending carrier grade connectivity services to the world’s Communications and Cloud ecosystems. The company offers smart networking capabilities that combine on demand infrastructure, automation, web-based portals and APIs to give partners friction-free access to global connectivity. All Epsilon services are powered by a next generation hyper-scalable global backbone which connects all the leading telecoms hubs globally. Across this fabric encompasses a dense ecosystem of carriers, service operators and cloud providers offering the leading interconnect point for a diverse set of network and connectivity requirements. For more information, please visit www.epsilontel.com.

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BOULDER, CO – Zayo Group Holdings, Inc. (NYSE: ZAYO) will expand its European data center presence with a new location in Feltham, UK. The zColo facility, the company’s first data center in the London metro area, will add 30,000 total square feet and 3.6 megawatts (MW) of critical power.

The new data center is driven by commitment from a major anchor tenant and strong demand in the UK. The carrier-neutral facility, which is located at the confluence of UK’s major telecom networks, provides extensive interconnectivity as well as access to Zayo’s global fiber backbone. It is located minutes from Heathrow.


The growth in consumer content, mobile business services, technology businesses and webscale cloud providers is driving demand for colocation space in London. Over the past several years, Zayo has leveraged network assets from Geo and Viatel, significantly growing its UK-based fiber business. The new data center provides an in-country location for these customers, meeting their requirements for high-capacity infrastructure that complies with Brexit-related data sovereignty laws.

“This new data center strengthens our commitment to the UK, providing customers with an excellent option for colocation and high-capacity fiber connectivity,” said TJ Karklins, senior vice president of Zayo’s zColo business segment. “This facility will offer low-latency connectivity to Slough, city center, and even around central London for connection directly to France and the rest of Europe. We look forward to delivering high-compliance, network-neutral solutions from our growing European platform.”

For more information on Zayo’s data centers, please visit zayo.com/services/data-center-colocation/.

About Zayo Group
Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies and finance, healthcare and other large enterprises. Zayo’s 127,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud infrastructure in its carrier-neutral data centers. Zayo provides users with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth. For more information, visit zayo.com.

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VANCOUVER, BC – Canadian Web Hosting, a leading provider in web hosting, cloud hosting, and data centre infrastructure, has announced that it has once again successfully completed its annual independent audit for Service Organization Control (SOC) 2 Type II, in accordance to AT 101, making this its eight consecutive year of completion.

The SOC 2 Type II audit was conducted for the period between February 1, 2017 and January 31, 2018 and examined all of Canadian Web Hosting’s services, including dedicated server hosting, cloud hosting, Canadian colocation, and web hosting services. The audit process scanned Canadian Web Hosting’s compliance to industry best practices, covering controls, processes and procedures. Upon completion, it was determined that its control activities were compliant and the company displayed the ability to effectively operate throughout the reporting period.


Canadian Web Hosting is AT 101 SOC 2 Type II compliant to meet data and security requirements for its customers. The SOC 2 Type II report is available upon request and can be obtained by customers, members of the media, or other interested individuals.

One of Canadian Web Hosting’s core missions is to help businesses meet their certification requirements in accordance with AT 101 (formerly SAS70 and CSAE 3416 Type II), which meets the new international service organization standards for Type I and Type II reporting. As a result, its web hosting customers that have services including dedicated servers, VPS, cloud servers, cloud computing, cloud storage, and/or shared hosting can feel confident that they are in a secure environment equipped with the proper controls for internet operations and highly available IT services.

“Canadian Web Hosting has always understood the need to provide customers with a reliable, safe and secure hosting environment. By going through our annual AT101 SOC 2 Type II audit, we assure our customers that we are committed to this,” said Kings Wong, VP of Operations at Canadian Web Hosting and Certified Information Security Manager (CISM). “Our clients can feel assured that they are receiving the technology, support and verifiable processes that exceed industry standards for compliance.”

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IBM unveiled two new miniaturized mainframes, which are easier to integrate into public or private cloud environments and cloud datacenters. The new models — IBM z14 Model ZR1 and IBM LinuxONE Rockhopper II, will make mainframe a more adequate fit for the modern data centers. IBM z14 Model ZR1 is based on IBM z14 mainframe technology, and features a 19-inch single-frame case design. This design, IBM said, will allow easy placement into modern datacenter rack of the same kind which are used to frame regular servers. Z14 ZR1 is an improved version of the earlier Z13 mainframe. It offers 10% more throughput, and 8 terabytes of memory (two times more than the Z13 mainframe). Many enterprises in financial sector rely on IBM Z-series systems. The ZR1 systems can be a lot more useful for financial sector, allowing them to process up to 850 million encrypted transactions every day. The other mainframe system, IBM LinuxONE Rockhopper II, has been designed to offer a cloud platform with high…
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Amsterdam, the Netherlands – Datacenter.com, a carrier- and cloud-neutral colocation company that paid more than $500,000 for its domain name while planning a fast global roll-out of large-scale, on-demand data centers in select markets, has added Cogent Communications to its portfolio of carrier networks available in Amsterdam. The opening of a Point-of-Presence (PoP) by Cogent in this highly energy-efficient Datacenter.com ASM1 facility (calculated pPUE: 1.04) will further enhance Datacenter.com’s ability to meet high redundancy and high volume bandwidth requirements set by cloud providers and other demanding clients.

Cogent Communications is a multinational ‘Tier 1’ Internet Service Provider (ISP) with a facilities-based carrier network that spans across North America, across the Atlantic throughout Europe, and across the Pacific to Asia. With over 57,400 route miles of intercity fiber and more than 31,250 metro fiber miles available, Cogent provides its services to over 199 major markets globally and interconnect with over 6,150 other networks.


“Cogent has a truly global network presence with a highly redundant network design and enormous volumes of cost-efficient bandwidth available,” said Stefan Arbias, Sales Director Europe, Cogent Communications. “Deploying a PoP in Datacenter.com’s recently commissioned AMS1 facility adds to Cogent’s facilities-based global network. Expanding our footprint in Amsterdam is important to Cogent, as the Amsterdam metropolitan region is an important Internet hub for our clients. Here, Datacenter.com surely is strategically located, in the Amsterdam South-East business district, one of the most fiber-dense areas in the world.”

High Volume Bandwidth, Cost-Efficiency

Adding Cogent to the carrier-neutral and cloud-neutral eco-system of network providers available in Datacenter.com AMS1 bolsters an already diverse bandwidth blend at this large-scale data center in Amsterdam. Cogent will offer end-to-end customer service and network surveillance to Datacenter.com customers. The 54.000 square feet Datacenter.com AMS1 facility boasts true 2N critical power redundancy (allowing for concurrent maintenance without interruption), high-density infrastructure and a scalable data center environment. The facility with 54U (!) racks is designed for scalability and flexibility, suiting the dynamic requirements of cloud providers worldwide.

“Cogent is yet another powerful global network being added to our enterprise-grade carrier-mix,” said Jochem Steman, CEO of Datacenter.com. “Extending Cogent’s global fiber-optic network into our Amsterdam AMS1 colocation data center is critical to our strategy of building rich connectivity offerings in this facility and Datacenter.com’s soon to be deployed facilities elsewhere in the world. Cogent’s high volume, low-latency bandwidth offerings and the cost-efficiency of its network services will definitely cater to the needs of our customers including cloud providers.”

The announcement follows the news of Datacenter.com launching a globally available channel partner program for its on-demand colocation services with month-to month contracts. This channel program is aimed at Cloud Service Providers (CSPs), Managed Service Providers (MSPs), systems integrators and IT consultancy firms, enabling them to package their own offerings with Datacenter.com’s carrier-neutral and cloud-neutral colocation services.

“Datacenter.com’s solid brand name, its unique on-demand proposition, its compliant infrastructure and professional management, as well as its ambitious growth plans of rolling-out data centers on a worldwide scale definitely suit Cogent’s strategy of continuously expanding our global network with PoPs located in enterprise-grade facilities,” added Mr. Arbias. “We’re exited about the opportunity to work with Datacenter.com as we are striving to extend our footprint in the Amsterdam and other European markets. It will provide Datacenter.com’s customers with access to one of the world largest and most interconnected networks.”

About Cogent Communications
Cogent Communications (NASDAQ: CCOI) is a multinational, Tier 1 facilities-based ISP, consistently ranked as one of the top five Internet backbone networks in the world. Cogent specializes in providing businesses with high speed Internet access, Ethernet transport and colocation services. Cogent’s facilities-based, all-optical IP network provides services in more than 195 markets globally. Since its inception, Cogent has unleashed the benefits of IP technology, building one of the largest and highest capacity IP networks in the world. This network enables Cogent to offer large bandwidth connections at highly competitive prices. Cogent also offers superior customer support by virtue of its end-to-end control of service delivery and network monitoring. Cogent Communications is headquartered at 2450 N St, NW, Washington, D.C. 20037. To learn more about Cogent Communications, visit www.cogentco.com.

About Datacenter.com
Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support. To learn more about Datacenter.com, visit https://datacenter.com.

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