technology

Only half of cloud infrastructure professionals at global enterprises believe they are being charged the right amount for what they get from their cloud providers, according to survey results released Wednesday by cloud optimization firm Densify.
Three-quarters of organizations either overspend their public cloud budget, or are not sure how much they are spending, according to the survey results, and half of respondents do not know how to handle the frequent technology and pricing changes made by providers. This is despite significant public cloud spending, as half of the organizations surveyed spend more than $300,000 per year, and 20 percent spend more than $1.2 million per year.
See also: Hostway Adds AWS, VMware to Multi-Cloud Managed Services Portfolio
"In a market with very few major cloud providers, customers don't have many choices and simply continue to pay their high cloud bills without a second thought," Yama Habibzai, chief marketing officer of Densify said in a statement. "We've helped hundreds of companies optimize their clouds, with major reductions in their cloud bill, so we know that they are overspending."
Better tracking of cloud spending could surely help, as one in four respondents do not audit cloud usage and cost, or do not know if their organization audits it, and only 20 percent utilize an automation tool to optimize their infrastructure.
Only 5 percent of respondents distrust cloud providers, but 30 percent say they are not well prepared
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At the KubeCon + CloudNativeCon 2017 conference in Austin, Oracle open sourced two new Kubernetes projects designed for helping developers develop container-native applications utilizing Kubernetes. This move will provide a technology stack that’s community-driven, open-sourced, cloud-neutral and integrated with container technology to enable customers to experience the flexibility of hybrid and multi-cloud deployments, without being worried for cloud lock-in. The new projects─ Fn project Kubernetes Installer and Global Multi-Cluster Management, are integrated with the Oracle Container Native Application Development Platform, and offer developers an enterprise-grade platform to build, deploy and operate applications. “There continue to be significant concerns by developers looking into serverless development that cloud providers are leading them into a lock-in situation and away from industry standards,” said Mark Cavage, vice president of software development at Oracle. “The Oracle…
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MONTRÉAL – ROOT Data Center announces today that it is the first wholesale data center in the world to use Artificial Intelligence (AI) and machine learning to reduce the risk of data center downtime. ROOT Data Center has partnered with state-of-the-art AI and machine learning technology firm Litbit, within ROOT’s Montréal-based facility.

This unprecedented application of leading edge technology enhances ROOT’s Data Center Infrastructure Management (DCIM) strategy, utilizing deep datasets to monitor and manage the overall health and status of critical systems within its data center. In addition to the crucial and constant monitoring by technicians, AI and machine learning capabilities help ROOT Data Center to better anticipate and manage potential failures before they occur. This helps ROOT staff to avoid, rather than recover, from operational outages.


“Reliability and uptime are key consideration for any data center user, ranging from cloud service providers, to hosting companies, video game developers and other large-scale IT organizations,” explains AJ Byers, President and CEO, ROOT Data Center. “At ROOT Data Center, we’ve made 100 percent uptime a top priority, and working with Litbit, we’ve pioneered the next wave of machine learning within data center operations to get us closer. Today, we’re proud to say that ROOT is championing the use of cutting-edge AI and machine learning technology to reduce the risk of downtime for customers of all sizes.”

The integration of AI into ROOT Data Center’s colocation ecosystem is designed to work alongside existing personnel as a partnership between humans and technology. Litbit provides AI Personas and machine-learning sensors trained by skilled data center technicians to identify indicators that fault is possible. ROOT can now utilize this new technology to augment their monitoring of the facility’s environment and help reduce the risk of outages.

“Business is everywhere and always in the data center more than anywhere else, but people can’t be,” says Scott Noteboom, CEO of Litbit. “That is the promise of AI, to help provide constant and intelligent oversight of the spaces and machines in a data center to improve business outcomes. We are proud to be working with ROOT to make good on that promise.”

While many large hosting companies and leading Cloud Service Providers (CSPs) move their data center operations to Montréal due to low electricity rates, cooler climate, and low-latency connectivity to Boston and New York City, the risk of costly facility downtime still remains. As a result of AI and machine learning integration to reduce that risk, ROOT Data Center is attracting a new wave of digital enterprise investment throughout Montréal, making the region a destination of choice for advanced colocation services.

About ROOT Data Center
ROOT is a next-generation data center company that provides colocation solutions to empower the world’s computing leaders. Its modular design promises optimal agility and efficiency, which enables all customers to scale their technology infrastructure and grow with confidence. Less power to waste, more power to you. For more information, visit www.rootdatacenter.com.

About Litbit
Litbit is San Jose-based company that has developed a platform that packages, automates, and magnifies domain expertise into AI personas with superhuman senses. Targeted at teams that manage spaces and equipment, its mobile-first solution makes it possible to implement end-to-end AI without the need for data scientists or complex deployments. Learn more at www.Litbit.com.

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LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

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EDISON, N.J. – Data center solution provider Bruns-Pak has created the first East Coast showroom to demonstrate the ServerLIFT line of lifting solutions for data center equipment. Located in Bruns-Pak’s Edison, NJ facility, the showroom currently features the ServerLIFT SL-500X® Powered Lift, designed to lift, move, and install servers and other heavy IT equipment within the narrow confines of server room aisles.

Premier IT equipment and server handling solutions provider, ServerLIFT, and mission-critical data center designer and builder, Bruns-Pak, have been working together since June 2017 on industry thought-leadership initiatives. Their collaboration has resulted in part with the new showroom where guests can visit with Bruns-Pak staff and learn about ServerLIFT solutions, operation, and safety, as well as data center (DC) safety. Visitors can access helpful resources highlighting assisted lifting devices (ALDs) and all of ServerLIFT’s data-center solutions.


Mark Evanko, Principal at Bruns-Pak, explained that the showroom would benefit the customers of both companies by demonstrating their equipment and services, while helping them expand their own professional network and gain access to industry-critical information. “We have customers right here, in New Jersey, who would benefit from seeing these popular server lifts in action,” says Evanko. “It is not safe for the equipment or the data center staff to be removing, transporting, and installing heavy and expensive servers without the help of a motorized server lift such as the SL-500X. Getting hands-on experience with the lifts is going to help them see why these units are a must-have for the more progressive data centers.”

A lot of data center managers are not even aware that there are server lifts created specifically for the data center environment. Evanko stated that by providing ServerLIFT devices in their showroom, Bruns-Pak experts can work with customers in-house. And, with access to ServerLIFT, the original equipment manufacturer (OEM), it can help deal with the constant changes of equipment servers, and racks. Evanko urges data center industry leaders to experience the difference between lifting heavy equipment by hand vs. using a data center- designed lifting device.

Interested company staff and individuals may schedule a showroom visitation and demonstration to test a ServerLIFT for themselves by setting up an appointment with Steve Bashkin, the Sales Director at ServerLIFT Corporation, or Mark S. Evanko at Bruns-Pak. Both company representatives can provide quotes and other information about ServerLIFT’s data center solutions.

The new demo room is located at 999 New Durham Road, Edison, NJ 08817.

About Bruns-Pak
Bruns-Pak specializes in developing corporate, higher education, healthcare, and public sector technology centers. Since 1980 the company has participated in over 6,000 data center projects that encompass consulting, design/engineering, construction management, general construction, and commissioning services. Additional services delivered based on demand in today’s marketplace include data center “hybrid,” IT, network, cybersecurity, migration, SaaS, colocation, cloud, container, relocation, and financing services typically associated with these projects. Bruns-Pak can be reached at 888-704-1400 or http://www.bruns-pak.com.

About ServerLIFT
ServerLIFT Corporation was founded in response to a growing demand for a safer and efficient way to handle servers and other IT equipment in the data center. They have forever changed the way IT equipment is handled, creating a competitive advantage for data center managers. ServerLIFT Corporation is headquartered in Phoenix, Arizona and is used in 60 countries worldwide. ServerLIFT can be contacted at 602-254-1557 or at serverlift.com

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NASHVILLE, TN & TEMPE, AZ – At WordCamp US, leading web hosting provider Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, announced its continued commitment to supporting the WordPress community through its global sponsorship of WordCamps, community organized conferences that take place in cities around the world where WordPress enthusiasts meet to share knowledge about WordPress and the online platform it offers.

“As a top-tier global sponsor of WordCamp, Bluehost contributes to building our community of passionate WordPress users. Bluehost’s investment in WordCamp is critical to keeping these events affordable for WordPress users to attend, share their knowledge and learn from each other, which is what the WordPress community is all about,” said Matt Mullenweg, lead developer WordPress and founder and CEO of Automattic.


WordCamp US will take place in Nashville, Tennessee where thousands of WordPress users, developers and advocates will meet to learn and share knowledge with the community. In addition to being an event sponsor, Bluehost provided two WordCamp US scholarships to Women Who WP through WordCamp Central and awarded one lucky Bluehost social media follower an all-expenses paid trip to WordCamp US 2017.

“We are proud of our contribution to the WordPress Foundation and our support of the WordPress community. Whether through our engagement with the community or our WordPress focused solutions, Bluehost is committed to supporting the growing number of small business owners and entrepreneurs around the world who use WordPress,” stated Bluehost Vice President of Product Development, Brady Nord.

Through monthly contests, Bluehost Twitter followers can win tickets to local WordCamp events, backpacks full of swag or a trip to WordCamp US 2018.

About Bluehost
Bluehost, an Endurance International Group company, is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source technology, Bluehost designs and operates its own servers, develops innovative new internet technologies, and actively supports and participates in the open source community. For more information, visit www.bluehost.com.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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