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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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Washington, D.C. – Any business collecting, storing, processing, or otherwise handling data containing personally identifiable information on European Union citizens needs to plan for the General Data Protection Regulation (GDPR) which comes into effect May 25, 2018.

Open-i Advisors’ new GDPR preparation service makes it easy and affordable to assess how web hosting and cloud computing providers collect, store, and use customer data. Our data consultants are experts on mapping the way your organization uses data, finding possible risks, and determining what steps you can take to mitigate risks. You’ll be presented with a document that can be either assessed by our partner lawyers or your own legal team.


We work with you to create a report that includes:
• A summary of risk points
• A map of data flows by department
• A list of suppliers and other third parties with whom the client may share data (or who may share data with the client) with their GDPR statements included as relevant
• A list of all found public privacy or disclosure statements, ready for review

“By working with Open-i Advisors, you can save time and money by packaging up everything you will need to hand off to legal counsel so that they can address your needs in as low cost a manner as possible,” says Open-i Advisors Co-Founder Christian Dawson. “Our legal partners are experts on GDPR compliance, so if you’re looking for a holistic solution we can provide that as well”.

GDPR preparation from Open-i Advisors provides data expertise when you need it, with a data-consultant led discovery process, to analyze how data is used across your organization. Our process is straightforward and simple:

Initial Compliance Check: We speak with key people at your company to assess your data privacy risks and measure your current privacy controls against the GDPR.

Data Discovery – Internal: An extensive register of your organization’s current data processing activities will be produced, along with a comprehensive visualization of the organizational data life-cycle in its entirety.

Data Discovery – External: Open-i Advisors will do a public search of statements made by your organization, including privacy policy, email submission forms, white paper submission forms, client sign-up forms, etc.

Final Compliance Check: Open-i Advisors will highlight areas of anticipated concern to consider business process changes where necessary, and to discuss with legal counsel.

This GDPR preparation service is offered for a reasonable hourly fee, which will result in a low cost for your company to gain all the insights you need to identify internal changes needed by your organization.

Find out more about GDPR Preparation for Hosting & Cloud Companies here: http://openiadvisors.com/consultancy/gdpr-preparatory-consulting/

About Open-i Advisors
Open-i Advisors is a consulting company focused on Internet-related industries. Its hands-on approach helps organizations manage their customer data and determine their optimum market focus using next-generation industry segment data gathering and analysis. Open-i Advisors industry-expert consultants offer their experience and leverage a process that includes the power of quantitative data to better understand and actualize client goals. For more information, please visit www.openiadvisors.com.

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More than 53,000 cyber security incidents took place in India last year, as per a report by Indian Computer Emergency Response Team (CERT-In). The report was submitted to Indian Parliament by IT Minister Ravi Shankar Prasad, where he mentioned that these cybersecurity incidents included website intrusions and defacements, virus and malicious code, phishing, scanning and probing, ransomware, as well as denial of service attacks. “As per the information reported to and tracked by Indian Computer Emergency Response Team (CERT-In), a total number of 44679, 49455, 50362 and 53081 cyber security incidents were observed during the year 2014, 2015, 2016 and 2017, respectively,” wrote Ravi Shankar Prasad in a reply to Rajya Sabha (Indian Parliament). The current data shows that the cyberattacks are rapidly increasing every year. While the rise in cyberattacks was low in 2016, it tripled in 2017 when compared to 2016. “With the proliferation and vast expansion of Information Technology and related services, there is a rise in instances of cybercrimes including financial frauds, using bank cards and e-wallets in the country like elsewhere in the world,” he added. As per the data by NCRB (National Crime Record Bureau), over 9622, 11592, and 12317 cases related to cybercrime were registered in 2014, 2015, and 2016, respectively. Indian government has taken several legal, technical and administrative steps to control cybercrime. In 2014, the National Critical Information Infrastructure Protection Centre (NCIIPC) was established for the protection of critical infrastructure in the country. ‘Digital India’ campaign is among leading initiatives by the Indian Government to develop the country. It is empowering Indian citizens by enhancing connectivity, improving electronic delivery of government services, etc. However, the more India is moving toward digitalization, the more is the increase in cybercrime. Also read: Bitcoin price drops below $9000, following cryptocurrency ban in India Apart from NCIIPC, the government has set up cybercrime cells in all states and union territories.

The post India faced over 53,000 cyberattacks in 2017: CERT report appeared first on Web Hosting | Cloud Computing | Datacenter | Domain News.

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Understanding what is a domain name, extensions and their significance In the age of internet marketing and online branding, the foremost need of almost every business is to be online as 81% of shoppers conduct online research before making any purchase (MineWhat.com). However, for being found on the web, a business requires a digital address and this is essentially the reason why domain name is required. So, domain registration is the first task in building an online presence – a website and choosing a hosting plan is second but in some cases, it can be vice versa as some hosting plans offer free domain name along with the hosting plan itself. But remember, none of the steps can be skipped! What is a domain name? A domain name is an address that internet visitors use to reach a website. In general, a website address is a numeric address – a string of characters called IP address that is difficult to remember. So, a domain name is a part of a link called URL (Universal Resource…
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NEW YORK, NY – Namecheap has partnered with New York On Tech to provide digital training and resources to students from local New York City high schools.

New York On Tech helps underrepresented young students prepare for academic and professional careers in technology, connecting them to opportunities and industry experts. They also provide training courses to enhance digital skills.


“Creating an online presence is an absolute must for the next generation of entrepreneurs and innovators. Combining Namecheap’s technology with New York On Tech’s mission will help provide students with the tools and skills they need to help them in all areas of their lives. In doing this, we hope to contribute to building the tech talent of tomorrow! Our partnership is incredibly exciting,” said Richard Kirkendall, CEO of Namecheap, Inc.

Namecheap will provide digital tools—such as free domains and other resources—so students can easily create a website. They will also run a series of workshops that help students understand how an online presence can make life milestones more attainable. Examples include applying for college and internships, and the most effective way to search for jobs.

The workshops will consist of several two-hour training sessions focused on the importance of self-branding. The students will also utilize resources provided by Namecheap, and put their best work online for prospective college admissions or employers.

“Our partnership with Namecheap will allow New York On Tech students to gain a fundamental understanding of how they can showcase the skills they are learning in our program via the world wide web to attract new opportunities,” said Jessica Santana, Executive Director, New York On Tech. “An online brand is critical in a 21st-century workforce and economy and we are excited to partner with industry leaders like Namecheap to provide these tools and resources to students.”

By making these sessions personally relevant and engaging, Namecheap’s goal is to empower students and encourage them to take their next steps toward their academic or career goals.

The partnership launch event will be held on November 16th from 5:30 to 7:30 pm at the General Assembly, 902 Broadway, 4th Floor, in New York City.

About Namecheap
Founded in 2000 by Richard Kirkendall, Namecheap is a leading ICANN-accredited domain name registrar with more than 8 million domains under management. The company offers domain names at some of the best prices in the industry, with full-featured hosting packages, secure SSL certificates, and WhoisGuard privacy protection services.

About New York On Tech
New York On Tech programs provides the tools and skills students need to further themselves in technology. They work with more than 50 high schools, companies in various capacities and mentor/volunteers/instructors throughout New York City to help provide access to computer science and technology education to students.

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TEMPE, AZ – Leading Web hosting provider Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, has introduced a new user experience that greatly simplifies the process of publishing a WordPress-powered website. Designed for novice WordPress users, with all the features an expert needs, the new Bluehost platform provides intuitive steps that help small businesses get online fast.

“WordPress is the most popular online publishing platform but it can be a complex software for time-starved small business owners and entrepreneurs to master,” said Suhaib Zaheer, senior vice president and general manager, hosting brands at Endurance International Group. “Our customers and the WordPress community have asked for a solution that enables them to quickly and easily build and manage a WordPress site so they can spend more time doing what they do best: running their business. Our new technology does just that.”


The new interface guides customers through the entire journey of managing a website, including the initial registration process, building and publishing their site, and ongoing website management. All aspects of their Bluehost account, including websites, domains, and email, can be easily managed via a redesigned, easy-to-navigate control panel. As business grows and website needs evolve, advanced tools are available to amplify their web presence. For example, the new Bluehost platform boasts an integrated Marketplace, a one-stop shop to select WordPress themes, plugins, add-ons and services and support, so customers can continuously build, brand, and expand their online properties.

In addition, to ensure that customers are able to successfully implement these features and easily manage their websites, Bluehost offers access to a dedicated team of WordPress experts 24/7, as well as WP Live, a concierge-style support service package.

“We have received overwhelmingly positive feedback about these upgrades and are already seeing our customers publish more content using the new platform,” added Zaheer. “This reinforces our belief that the new Bluehost experience provides a fast and easy solution to building a WordPress site, enabling our customers to grow their digital presence and share their ideas with the world.”

For more information on the new Bluehost experience or to create a WordPress site please visit www.bluehost.com/blog/news.

About Bluehost
Bluehost, an Endurance International Group company, is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source technology, Bluehost designs and operates its own servers, develops innovative new internet technologies, and actively supports and participates in the open source community. For more information, visit www.bluehost.com.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs approximately 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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