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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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NEW YORK, NY – Epsilon®, a privately owned global communications service provider, today announced that it will be hosting a webinar entitled “Serving Next-Gen Enterprise Cloud Demand with Software Defined Networking” on Tuesday, April 24, at 10am ET. This webinar is exclusive to the industry analyst community and will focus on the evolving needs of the data center as applications including artificial intelligence, machine learning, IoT and more are driving the always-on, connected world that we live in. With the global transformations that these applications promise to deliver, the connectivity model must also adapt in order to not stifle innovation.

Epsilon is a cloud-centric network service provider, extending carrier grade connectivity services to communications and cloud ecosystems. The company offers networking capabilities that combine on-demand infrastructure, automation, web-based portals and APIs designed to enable global connectivity.


Attendees will have the opportunity to hear from Epsilon co-founder and chief executive officer, Jerzy Szlosarek, on the growing forces that are cultivating the shift in networking service models, whilst illustrating the business case for Software Defined Networking (SDN) and API interoperability that will serve the evolved enterprise networking needs. Gil Santaliz, CEO of NJFX—operating the only U.S. Tier 3 data center located at a Cable Landing Station (CLS)—will also participate in the webinar discussing how the two operators are working together.

“Emerging technology is forcing enterprises to reevaluate how they manage, support and store these applications. As a result, the data center industry must evolve to not only meet its customer’s current application and connectivity needs, but also those needs that have yet to be realized as technology continues to advance,” said Jerzy Szlosarek, CEO, Epsilon. “At Epsilon, we are working to proactively meet our customers’ connectivity needs, in partnership with data centers like NJFX. This webinar will allow both Epsilon and NJFX to have an open dialogue with the analyst community about the best way to address these needs.”

The webinar will be held on Tuesday, April 24, at 10am ET, and is exclusive to the analyst community. Registration is now open and can be accessed at: https://register.gotowebinar.com/register/8016568255382721794.

About Epsilon
Epsilon is a global Cloud Centric Network service provider, extending carrier grade connectivity services to the world’s Communications and Cloud ecosystems. The company offers smart networking capabilities that combine on demand infrastructure, automation, web-based portals and APIs to give partners friction-free access to global connectivity. All Epsilon services are powered by a next generation hyper-scalable global backbone which connects all the leading telecoms hubs globally. Across this fabric encompasses a dense ecosystem of carriers, service operators and cloud providers offering the leading interconnect point for a diverse set of network and connectivity requirements. For more information, please visit www.epsilontel.com.

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VMware rolled out new versions of its flagship products— VMware vSphere 6.7 and VMware vSAN 6.7, making it easier for enterprises to manage data across their IT environments. VMware vSphere is a server virtualization platform, while vSAN is a software-defined storage product. The updates are focused on hybrid cloud deployments, enhanced user experience, security, and broader support for applications. “The continued innovation in our award-winning compute and HCI portfolio makes the hybrid cloud a reality for our customers,” said Rajiv Ramaswami, chief operating officer, Products and Cloud Services, VMware. “The rapid adoption of vSAN, coupled with longstanding vSphere leadership is a testament to the importance of a digital foundation that extends from on-premises to the public cloud.” New features of vSphere Enterprises use vSphere to optimize the performance of hardware. It allows software applications to be deployed through multiple virtual machines on a single server. The new…
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CVE 2018-0950 is the name given to the information disclosure vulnerability of Outlook for which Microsoft released a vulnerability patch this month. This release came almost after 18 months of receiving the report disclosing the bug. It was Will Dormann who discovered this vulnerability in 2016. He is a software vulnerability analyst with Carnegie Mellon Software Engineering Institute’s CERT Coordination Center (CERT/CC) since 2004. This vulnerability can result in the disclosure of sensitive information to a malicious site. Thus, Microsoft Outlook users need to be aware of this vulnerability and its safeguards. Threat Analysis of ‘important’ leak bug and its impact As discovered by Dormann, the CVE2018-0950 flaw affects Microsoft Outlook software, when it renders Rich Text Format (RTF) email messages containing remotely hosted OLE objects hosted on SMB (Server Message Block) server (under the control of attackers). However, other Microsoft applications such as Word, Excel and…
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Red Hat, the open-source software company, announced the latest Red Hat Enterprise Linux 7.5 (RHEL 7.5) release, stepping up both in Linux server business and in the cloud. The focus of Red Hat with the new version is to make RHEL as a consistent foundation for hybrid cloud environments, and further integrate it with Microsoft Windows infrastructure both on-premise and in the Microsoft cloud. It will provide enhanced security and compliance controls, new tools to reduce storage costs, and better usability. An important aspect of the Red Hat Enterprise Linux latest version is more secure data transfers as compared to the previous versions, and better management and communication capabilities. The performance for Microsoft Active Directory architectures has been improved to bring a smoother transition for enterprises who deploy RHEL along with Windows. Red Hat has done a number of things on the hybrid cloud front. It has improved storage optimization with a new virtual data optimizer…
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NEW YORK, NY – Ubersmith, an INAP (NASDAQ: INAP) company and a global leader in subscription business management software, today announces a new multi-year agreement with Namecheap, a customer for more than 10 years. Under terms of the agreement, Namecheap now has access to priority support, as well as additional room to expand its usage of the Ubersmith software, which today is used by hundreds of team members at Namecheap that work in billing, customer and technical support.

With 9 million domains under management, Namecheap is among the largest domain registrar and web hosting providers in the world. Namecheap uses the Ubersmith software for:
– Handling the workflow of hosting customer orders from account setup through provisioning and billing;
– Managing and tracking all hosting customer service support orders;
– Tracking inventory of hosting product equipment, reporting on usage of those resources, plus integration with SolusVM for management of virtual machines, and integration with cPanel for management of customer web hosting services.


“It gives us great satisfaction to help enable the growth of Namecheap, a market leader in domain registration and hosting,” said Kurt Daniel, president of Ubersmith. “This customer serves as a great example of the ability of our software to scale to whatever levels are required.”

“Ubersmith software offers us capabilities for efficiently running our business, which ultimately allows us to better serve our customers,” said Hillan Klein, Namecheap COO. “It also provides us with valuable statistical data that we can use to improve our service offering. Additionally, our new agreement with Ubersmith gives us priority-level support.”

Namecheap was founded in 2000 by its CEO, Richard Kirkendall, and today does business all over the world. The company has hundreds of team members that serve a customer base ranging from web professionals and individuals to large businesses. Namecheap offers domain names at some of the best prices in the industry, along with full-featured hosting packages, Secure Sockets Layer (SSL) certificates, WhoisGuard privacy protection service and more.

About Ubersmith
Ubersmith is a global leader in subscription business management software for organizations of all sizes. The company’s suite of usage-based billing, quoting, order management, infrastructure management and help desk ticketing solutions is integrated, open and scalable. Hundreds of companies around the world rely on Ubersmith to better serve their customers, better run their businesses, shorten time-to-market and boost overall efficiency. For more info, please visit https://ubersmith.com.

About Namecheap
Namecheap is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating nearly two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With close to 9 million domains now under management, Namecheap is among the top domain registrar and web hosting providers in the world. To learn more about Namecheap, visit https://namecheap.com.

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