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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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Real-time video streaming, online gaming as well as mobile devices already account for 60% of all data traffic, and it is predicted that this will rise to 80% by 2020– ACEEE Summer Study on Energy Efficiency in Buildings. In our always on life style- whether we like something on Facebook, stream the latest movie or post on Instagram, we generate huge amount of data. Every online activity involves massive amounts of data that’s stored in different datacenters, ranging from small closets to large server rooms to mammoth like cloud datacenters. Datacenters power our connected devices and store billions of gigabytes of data which we and business organizations use, to meet our daily transaction processing needs, across the globe. These datacenters house IT equipment – servers, networking and storage equipment, and consume massive energy to run them and to cool the heat which dissipates from the IT equipment. “Cooling is by far the biggest user of electrical power in the data…
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Host in Ireland, a strategic global initiative created to increase awareness of the benefits of hosting digital assets in Ireland, announces today that its Founder and President, Garry Connolly, will speak at CAPRE’s Greater New York Data Center Summit, taking place 5 April, in New York.

Mr. Connolly, in addition to providing leadership at the award-winning Host in Ireland initiative, has also been recognised as one of the top 50 EMEA Influencers in Cloud and Data Centers 2017 by Data Economy, and was runner up in the 2017 DCS Awards’ ‘Data Center Individual of Year’ category’.

During the panel session, “The Impact of Europe: Data Center Demand-Supply and Forecasting the Factors at Play Across the Pond, Including: Brexit and GDPR,” Mr. Connolly will join other data center and financial investment leaders to discuss recent data center development in Europe as well as the impact of Brexit and the data privacy obligations that multinational organisations face as a result of the implementation of the GDPR.

WHAT:
• Panel: “The Impact of Europe: Data Center Demand-Supply and Forecasting the Factors at Play Across the Pond, Including: Brexit and GDPR”

WHERE:
• CAPRE’s Greater New York Data Center Summit
• New York

WHEN:
• Thursday, 5 April 2018
• 1:00 p.m.

WHO:
Panelists include:
• Garry Connolly, Founder and President, Host in Ireland, Co-Chair of the General Data Protection Regulation (GDPR) Awareness Coalition
• Svein Atle Hagaseth, Senior Vice President North America, Green Mountain Data Center, Ltd.
• Eric Crabtree, Chief Investment Officer of International Finance Corporation, World Bank Group
• Melvin Greer, Chief Data Scientist, Public Sector, Intel Corporation
• Drew Leonard, Senior Vice President, UpStack
• Jason Ó Conaill, International Partner, Infinity SDC
• Moderator: Donough Roche, Owner & Principal, Datacentrs Inc.

About Host in Ireland
Host in Ireland, winner of the Datacloud Europe 2016 award for Innovative Data Center Location, is an industry-led marketing initiative that provides timely and accurate information about Ireland’s digital asset hosting ecosystem at all times including demonstrating why Ireland is more cost-effective, efficient, reliable, secure and accessible than most other regions across the EU. There’s a reason companies like Microsoft, Zendesk, Facebook, Twitter, Amazon, Adobe and beyond have sought to host their solutions in as well as to/from Ireland. Many of these reasons are immediately realized due to access to affordable power, redundant network and bandwidth capacity along with a variety of data center providers that offer an array of services sustained by the “5 Ps”: Policy, People, Pedigree, Pipes, and Power. On top of that is a very attractive business management structure, implemented by Ireland, which is keenly interested to bring new businesses into the market. Ireland supports this initiative through its pro-business approach, attractive corporate tax and fiscal structures, common law based legal system, continued investment in off-Island fiber cables to the U.S. and Europe, financial support for data center energy efficiency, and access to a skilled native English-speaking workforce – ensuring data asset compliance for companies large and small. For more information about Host in Ireland, visit www.hostinireland.com.

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ST. LOUIS – TierPoint, a leading provider of secure cloud and data center solutions at the edge of the internet, today announced it will host the inaugural BraveIT event at Revel Fulton Market in Chicago on September 13. Dr. Daniela Rus – recognized as the world’s leading authority on robotics and artificial intelligence – will deliver the keynote presentation.

In an era of rapidly accelerating opportunity and risk, BraveIT offers a dynamic community of technology leaders, their peers, and partners a unique platform to stay current with industry best practices, pressure test operating assumptions, and enrich plans to address a range of shared challenges, from cybersecurity to business continuity. The 2018 event will feature a fast-moving and diverse array of workshops, panels, interviews, and peer-to-peer sessions on disaster recovery, artificial intelligence, the Darknet, post-breach recovery, cryptocurrencies, and more.


As director of the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, keynote speaker Dr. Daniela Rus has led groundbreaking research projects in the areas of transportation, security, environmental modeling and monitoring, underwater exploration, and agriculture. Her team has developed modular and self-reconfiguring robots, systems of self-organizing robots, networks of robots and sensors for first-responders, mobile sensor networks, techniques for cooperative underwater robotics, and new technology for desktop robotics.

Future updates on agenda, speakers, and registration will be available at tierpoint.com/BraveIT.

About TierPoint
With a unique combination of secure, reliable, and connected infrastructure solutions at the edge of the internet, TierPoint (tierpoint.com) specializes in meeting enterprises where they are on their journey to IT transformation, helping them solve data storage, compute, and recovery challenges. TierPoint has one of the largest customer bases in the industry, with over 5,000 clients ranging from the public to private sectors, from small businesses to Fortune 500 enterprises. TierPoint also has one of the largest and most geographically diversified footprints in the nation, with 40 world-class data centers in 20 markets and 8 multi-tenant cloud pods, connected by a coast-to-coast network. Led by a proven management team, TierPoint’s network of highly experienced IT professionals offer a comprehensive solution portfolio of private, multitenant, hyperscale, and hybrid cloud, plus colocation, disaster recovery, security, and other managed IT services.

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Vilnius, Lithuania – With a focus on individuals as well as small businesses, Lithuanian-based web hosting company Hostens has introduced a VPN service. Hostens VPN service is safe, fast, and reliable. Furthermore, it is available in three continents: Europe, North America, and Asia.

As a significant part of everyday applications is unsafe, according to Hostens CEO Arvydas Strausas, Virtual Private Network (VPN) is used to ensure users’ private browsing, online privacy and security, while they communicate over the internet.


“We use plenty of various applications each day. In fact, not all of them are secure. At the end of the day, insecure browsing can end with a theft of our passwords or other personal information. Basically, the VPN service is one of the most reliable solutions to protect ourselves from it”, – sums up Mrs Strausas.

Ad networks track their potential customers from site to site, internet providers log the pages they have visited, while hackers target internet users if there is even a slightest possibility to do that. When using the VPN service, the internet traffic is encrypted, thus making it unreadable. Therefore, such data as your location or information about sites visited cannot be tracked. Based on the expertise of online security professionals, VPN service puts another layer of protection and significantly reduces the number of criminal actions on the internet.

Hostens VPN encrypts traffic with AES-256. Also, this system does not require complicated and time-consuming set-up processes.

About Hostens
Hostens is a division of Lithuanian company “Interneto Vizija” which was founded in 2003 and has quickly grown to serve more than 100,000 clients across Europe. Thanks to loyal customers and their referrals, the company had become the largest web hosting provider in Lithuania by 2005. By combining affordable and scalable options with enterprise-level technology, Hostens is able to supply its customers with web hosting, VPS services, VPN service, and domain registration. Combining strong technical background of “Interneto Vizija”, Hostens operates a geographically convenient data center located in Vilnius, Lithuania (the geographic midpoint of Europe). Hostens data center is built and maintained according to TIER III international standard.

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MADRID, Spain — Search Engine Optimisation (SEO) tools provider MarketGoo is the newest addition to the Vendasta Marketplace. Vendasta is the leading platform for companies who sell digital solutions to local businesses and the Marketplace serves as a platform for agencies and media companies to browse, pick out and sell digital products that are developed by third parties.

MarketGoo’s SEO tools help website owners and small businesses with no previous technical knowledge improve their site traffic and online visibility.


“With current demand for search engine optimization tools coupled with our own partners’ desire for a wider variety of offerings spanning different price points, incorporating MarketGoo into the Vendasta marketplace was a logical next step,” said Ed O’Keefe, Executive Vice-President of Marketplace at Vendasta.

SMBs and Agencies can now run SEO reports and assess easy-to-read results that will help guide their digital strategy, and attract and retain new customers.

MarketGoo generates a report of the user’s website, presenting a custom plan with improvements that should receive priority attention and simultaneously giving instructions on how it should be done. Features include:

– User friendly, step-by-step search engine optimization plan
– Tools and recommendations focused on increasing sites’ quality traffic and inbound links
– Analytics to help track improvements
– Competitor tracking
– Mobile Optimization and improvements

“The Vendasta Marketplace was a perfect fit for us to broaden our reach. We’re beyond excited for their Agency partners to be able to quickly access our SEO tool, package it and sell it to clients who want to improve their online results. Our experience with Vendasta has shown us that they truly care about the success of every business that forms part of their ecosystem and we have very high hopes for this channel,” said Wences García, CEO of MarketGoo.

About MarketGoo
Founded in 2012, Madrid-based MarketGoo offers solutions for SMBs to grow their business online by providing powerful, yet simple and easy to use search optimization tools. MarketGoo is also available as a white label, turnkey solution to monetise and educate website customers. Partners such as Telcos, Hosting companies and providers are currently distributing it to enhance their value-added portfolios. For more information, please visit marketgoo.com.

About Vendasta Marketplace
Vendasta Marketplace (vendasta.com/marketplace) is a full suite of third party apps and digital marketing solutions integrated directly into the Vendasta sales & marketing automation platform. Similar to how an app store connects people to tools that are tailored to specific needs, Marketplace provides SMBs instant access to à la carte marketing offerings via our Agency Partner’s brand. The resale platform has been a valuable addition to the Vendasta stack, with an average monthly revenue growth rate of 38% in its first year.

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