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REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced it is teaming with VMware to offer private connectivity to VMware Cloud on AWS via AWS Direct Connect at Equinix International Business Exchange™ (IBX®) data centers globally. The new offer enables customers to access VMware Cloud on AWS through private connectivity that bypasses the public internet, providing high levels of speed and security as enterprises integrate their on-premises VMware infrastructure with VMware Cloud on AWS. VMware Cloud on AWS brings together VMware’s enterprise-class Software-Defined Data Center (SDDC) software and cloud services to AWS cloud to provide enterprises mobility of their IT infrastructure between private and public cloud resources and services.

Equinix customers in 24 metros around the world can now directly access VMware Cloud on AWS by connecting to an AWS Direct Connect edge node deployed at Equinix IBX data centers within the same metro or via Equinix Cloud Exchange Fabric™ (ECX Fabric™). Equinix customers who do not have network infrastructure in AWS Direct Connect metros can leverage ECX Fabric to extend their network reach to AWS Direct Connect markets. With ECX Fabric, Equinix customers can also discover and dynamically connect to any other customer across any Equinix location globally through an easy-to-use portal and a single connection to the Equinix platform.


Equinix deploys more AWS Direct Connect onramps than any other data center provider. Currently, AWS Direct Connect is available to customers in Equinix IBX data centers across 24 strategic markets including Amsterdam, Chicago, Dallas, Frankfurt, Helsinki, Los Angeles, London, Madrid, Manchester, Miami, Munich, New York, Osaka, Paris, Rio de Janeiro, São Paulo, Seattle, Silicon Valley, Singapore, Sydney, Tokyo, Toronto, Warsaw and Washington, D.C.

VMware Cloud on AWS is an on-demand service that enables enterprises to run applications across vSphere-based cloud environments with access to a broad range of AWS services. Powered by VMware Cloud Foundation, this service integrates vSphere, vSAN and NSX along with VMware vCenter management, and is optimized to run on dedicated, elastic, bare-metal AWS infrastructure. With VMware Hybrid Cloud Extension, customers can easily and rapidly perform large-scale bi-directional migrations between on-premises and VMware Cloud on AWS environments.

VMware is currently the leader in the server virtualization market. By teaming with VMware, Equinix is helping enterprises with on-premises infrastructure leverage the public cloud via AWS Direct Connect. Through this collaboration, Equinix and VMware are providing an effective means of consuming on-premises VMware infrastructure and VMware Cloud on AWS resources to ensure security, high performance, reliability and optimal cost efficiency.

Private connectivity to VMware Cloud on AWS via AWS Direct Connect inside Equinix IBX data centers is ideal for specific enterprise use cases, such as:

  • Disaster Recovery—helps to granularly protect workloads on-premises in a cost-effective manner for either full or partial disaster recovery needs.
  • Mobility and Migration—helps with migrating workloads from a simple vSphere platform on-premises, or an entire VMware SDDC stack, to a fully software-defined VMware environment in VMware Cloud on AWS.
  • Hybrid Cloud—extends a data center on-premises to VMware on AWS Cloud while expanding its geographic reach.
  • Multi-Cloud Applications—helps enterprises freely move application components to span from its on-premises environment to the cloud.

The need to deploy hybrid cloud architecture by connecting to public cloud service providers, such as AWS, is becoming increasingly important for global enterprises as digital transformation fuels the need for virtualized, on-demand and elastic access to public and private cloud-based services. Through this collaboration with VMware, Equinix will enable hybrid cloud deployments for enterprises using VMware infrastructure.

ECX Fabric directly, securely and dynamically connects distributed infrastructure and digital ecosystems on Platform Equinix® via global, software-defined interconnection. ECX Fabric, which is currently being rolled out globally, is designed for scalability, agility and connectivity over a self-service portal or API. Through a single port, customers can discover and reach anyone at Equinix on demand, locally or across metros.

To support real-time workloads, an Equinix customer can use ECX Fabric to easily connect to VMware Cloud on AWS and other AWS services via an AWS Direct Connect location in the same metro where the customer’s infrastructure is located. For other workloads like data backup, Equinix customers can use ECX Fabric to easily connect to VMware Cloud on AWS and other AWS services via an AWS Direct Connect location in a different metro from where the customer’s infrastructure is located.

Direct and private connectivity to strategic cloud service providers like AWS is essential as digital transformation fuels higher demand for localized digital services at the edge. According to the Global Interconnection Index, a market study published recently by Equinix, the capacity for private data exchange between enterprises and cloud providers is forecast to grow six times faster than public internet traffic between 2017 and 2020.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 52 markets worldwide, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.

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SEATTLE – Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced general availability of Amazon Aurora Serverless. Aurora Serverless is a new deployment option for Amazon Aurora that automatically starts, scales, and shuts down database capacity with per-second billing for applications with less predictable usage patterns. Amazon Aurora Serverless offers database capacity without the need to provision, scale, and manage any servers. Aurora Serverless brings the power of the MySQL-compatible database built for the cloud to applications with intermittent or cyclical usage patterns without the need to manage database servers. To get started with Amazon Aurora Serverless, visit https://aws.amazon.com/aurora/serverless.

Many AWS customers have applications with intermittent or cyclical usage patterns. For example, retail applications often experience seasonal spikes. Development and test workloads require database access only at certain times of the day or week. In addition, all new applications face unknown usage demands. This creates a capacity planning dilemma for customers who must either over-provision database capacity upfront to pay for resources they will not use or under-provision resources and risk performance problems and a poor user experience. With Amazon Aurora Serverless, customers no longer have to provision or manage database capacity. The database automatically and quickly starts, scales, shuts down, and starts up again in seconds based on the needs of the workload. Customers simply create an endpoint through the AWS Management Console, and Amazon Aurora Serverless handles the rest. Customers pay by the second for database capacity only when the database is in use. Amazon Aurora Serverless brings the power of Amazon Aurora, the fastest growing service in the history of AWS, to applications that only require intermittent or cyclical database access at a fraction of the cost.


“More and more customers are moving production applications and databases from Oracle and SQL Server to Amazon Aurora because it’s a highly available, highly durable, built-for-the-cloud database at one tenth the cost of the older guard database offerings,” said Raju Gulabani, Vice President, Databases, Analytics, and Machine Learning, at Amazon Web Services. “With the availability of Aurora Serverless, we now make it more cost effective for our customers to run intermittent or cyclical workloads that have less predictable usage patterns such as development and test workloads or applications that experience seasonal spikes, making Aurora even more attractive for every imaginable workload.”

NTT DOCOMO is the largest mobile service provider in Japan, serving more than 73 million customers. “Our data-based services are often not used at full capacity, resulting in high database running costs,” said Tomoyoshi Ohno, Vice President and General Manager of Innovation Management Department, NTT DOCOMO. “Amazon Aurora Serverless will allow NTT DOCOMO to reduce operational costs by matching capacity to actual demand. Because developers can use Amazon Aurora Serverless just like a traditional MySQL database, it will be easy to adopt in our service infrastructure.”

Pagely is the WordPress hosting leader in innovation, speed, scalability, and security, with thousands of clients ranging from the largest tech companies, to universities, creative agencies, city and state governments, and other large and midsize businesses. “We are excited by the flexibility that Amazon Aurora Serverless offers in our current managed WordPress hosting stack, and the new serverless WordPress application hosting model that it enables us to pursue,” said Joshua Strebel, Founder and CEO, Pagely. “Many of our large-scale WordPress sites have unpredictable database usage. Amazon Aurora Serverless gives us the ability to lower customer costs for these fluctuating workloads and free internal resources by eliminating the need for manual or monitored database resizing. Ultimately this is about saving time, money, and serving our customers better, and Amazon Aurora Serverless will help us do that.”

California Polytechnic State University is a nationally-ranked public university that’s driven by its core philosophy of Learn by Doing — a powerful combination of academic expertise and hands-on experience. “Our Learning Management System (LMS) is central to the student experience at Cal Poly, and we have high standards for performance, scalability and high availability,” said Alison Robinson, Associate Vice President, Cal Poly Information Technology Services. “Amazon Aurora meets our high standards. Given LMS usage patterns, with peaks during the first week of class, mid-terms, and finals, we expect to economize by paying only for the resources we need when we need them and eliminating the need for on-premises hardware. We also capitalize on the flexibility of the AWS environment that allows us to automatically shut down development and test instances when not in use, and spin them up quickly when needed.”

CB Insights is a private market intelligence firm that aggregates and analyzes massive amounts of data and uses machine learning and data visualization to help corporations answer strategic questions. “Leveraging serverless computing is key to our system architecture strategy at CB Insights as it allows us to handle bursts in computation needs in an effective and cost efficient manner,” said Pal Hoye, Chief Technology Officer of CB Insights. “We are excited about the opportunity to bring the serverless model to databases through Amazon Aurora Serverless. Through the preview program we have had early access to Aurora Serverless and it has confirmed the applicability for unpredictable data access scenarios. It’s also a good option for development/staging databases, which can be shut down when not in use to achieve additional cost savings.”

Cognizant is one of the world’s leading business and IT services companies, providing technology, consulting, and operations services to help companies digitally transform their businesses. “The launch of Amazon Aurora Serverless has been highly anticipated by the market,” said Arun Varadarajan, Vice President, AI and Analytics at Cognizant. “It complements several of our offerings, including Cognizant Adaptive Data Foundation, a solution which enables the creation of cloud-based, holistic data strategies requiring insights, scale and speed. Amazon Aurora Serverless will enhance products like Cognizant Lab Insights, an intelligent, connected lab performance management solution, because a serverless database architecture supports the intermittent data usage requirements of lab environments and provides better flexibility, scalability, and cost-effectiveness.”

Amazon Aurora Serverless (MySQL-compatible edition) is available in US East (N. Virginia), US East (Ohio), US West (Oregon), EU (Ireland), and Asia Pacific (Tokyo), and will expand to additional Regions in the coming year.

About Amazon Web Services
For over 12 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 125 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 55 Availability Zones (AZs) within 18 geographic regions and one Local Region around the world, spanning the U.S., Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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Singapore – Alibaba Cloud, the cloud computing arm of Alibaba Group, today launched a new suite of product offerings for the global market in the areas of cloud architecture, machine learning, Internet of Things (IoT) and security. These products will meet the needs of the retail industry in the region who are looking to digitize their operations under the New Retail concept that marks the seamless integration of online and offline. Alibaba Cloud is poised to strengthen its collaboration with customers and partners across different industries with these new offerings.

The launch of ASEAN Partner Alliance Programme is another highlight at Alibaba Cloud Summit – Infinity 2018. The alliance aspires to develop a sustainable ecosystem to empower more technology vendors, service providers, system integrators, ISVs and start-ups to accelerate their digital transformation initiatives. The program aims to recruit 150 solution partners and to train 600 sales and technology personnel in the next 12 months to fuel the growth of the ecosystem.


Derek Wang, Chief Solution Architect, Alibaba Cloud International said: “Asia Pacific is a unique market, and as a global cloud services provider with an Asian origin, we are committed to leverage our knowledge and experience to build a sustainable regional ecosystem and enrich our offerings to meet the needs of our customers in this digital age. This new suite of offering includes products that are highly efficient, cost effective, and some of them are the first of their kind in the industry.”

The new products fall into a number of inter-related categories. In relation to data technology and AI, Alibaba Cloud is launching two key products – Data Lake Analytics is an effective serverless service for customers to turn their cloud storage data into insights in Data Lake scenario; PAI is Alibaba Cloud’s proprietary machine learning platform that enables customers with limited AI background easy access to Alibaba Cloud’s AI capabilities. IoT Platform, a platform and toolkit will also be introduced to the global market.

Infrastructure and security will continue to be crucial as the fundamental consideration for enterprises undertaking cloud migration. In view of this, Alibaba Cloud will launch Anti-Bot Service, which is a software solution that protects users from online scalpers and crawlers. Hybrid Backup Recovery is a cost-effective, easy-to-use online backup service to protect critical business data while Dedicated Host provides customers with regulatory, stability and business standard requirements to enjoy a dedicated hosting service on a public cloud.

Alibaba Cloud’s partner network is an important strategic asset, as shown by the number of new offerings. With China Unicom Global, Alibaba Cloud is launching Smart Access Gateway that supports a multiple location enterprise network. Others are Apsara Stack, the next generation hybrid cloud solutions, delivered in collaboration with HPE, and Elasticsearch, which is an open source tool developed by Elastic and available on Alibaba Cloud.

“These products all have specific features that meet an identified need within the flourishing retail market in Asia Pacific region. E-commerce is witnessing considerable growth and Alibaba Cloud, leveraging Alibaba Group’s development, can offer a mature ecosystem to support the regional retail sector. Using these products will help merchants deploy their resources more effectively, and gain deeper consumer insights. The technology available can also give our consumers better protection against fraud and an improved shopping experience,” added Wang.

Alibaba Cloud invested significant resources in the global market especially Asia Pacific to support the region’s digital transformation, offering a larger range of solutions to local businesses and SMEs. Last month, the company launched the second Availability Zone and the first cloud based Anti-DDoS Scrubbing Center in Malaysia, providing customers with new levels of protection against DDoS attacks.

The new products and solutions will all be demonstrated at the Alibaba Cloud Summit – Infinity 2018.

About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the cloud computing arm of Alibaba Group, is among the world’s top three IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organizations. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.

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REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced an expanded collaboration with Amazon Web Services (AWS) to offer private connectivity to AWS Direct Connect at Equinix International Business Exchange™ (IBX®) data centers in the São Paulo and Miami metros. This expansion, along with AWS Direct Connect’s existing deployment at Equinix in Rio de Janeiro, builds upon the collaboration between Equinix and AWS in Latin America, helping customers more easily connect their IT infrastructure directly to AWS’s cloud services.

Equinix customers in the São Paulo and Miami metros can directly access AWS Direct Connect via cross connect, which is also available in Equinix data centers in 22 other markets globally. Connecting directly to a private cloud onramp via an edge node is the most effective means to ensure performance, reliability and optimal cost efficiency. Effective immediately, customers can also connect to AWS Direct Connect via Equinix Cloud Exchange Fabric™ (ECX Fabric™), which provides simple, on-demand interconnection to AWS Direct Connect. With ECX Fabric, Equinix customers can discover and dynamically connect to any other customer across any Equinix location globally through an easy-to-use portal and a single connection to the Equinix platform.


Equinix has more AWS Direct Connect onramps than any other data center provider. With the addition of São Paulo and Miami, AWS Direct Connect is available to customers in Equinix IBX data centers across 24 strategic markets including Amsterdam, Chicago, Dallas, Frankfurt, Helsinki, Los Angeles, London, Madrid, Manchester, Munich, New York, Osaka, Paris, Rio de Janeiro, Seattle, Silicon Valley, Singapore, Sydney, Tokyo, Toronto, Warsaw and Washington, D.C.

The ability to directly connect to cloud service providers, such as AWS, is becoming increasingly important for enterprise CIOs in the Latin American region as digital transformation fuels the need for virtualized, on-demand, provider-based services.

Within the São Paulo metro, the Equinix IBX data centers serve as a main financial, corporate and mercantile hub for enterprises in Brazil and throughout South America. Currently, customers in the São Paulo metro and Rio de Janeiro metro are able to connect to AWS Direct Connect via cross connect, while São Paulo customers will now be able to connect to AWS Direct Connect via cross connect and via ECX Fabric.

Equinix IBX data centers within the Miami metro, including the NAP of the Americas (“NOTA”) (MI1) facility, serve as major communications gateways for companies in Latin America, the Caribbean and the Southeastern U.S. The Equinix Miami ecosystem provides customers with direct connectivity to a variety of network and cloud service providers, CDNs and enterprises.

ECX Fabric directly, securely and dynamically connects distributed infrastructure and digital ecosystems on Platform Equinix® via global, software-defined interconnection. Available across 30+ locations, ECX Fabric is designed for scalability, agility and connectivity over a self-service portal or API. Through a single port, customers can discover and reach anyone at Equinix on demand, locally or across metros.

To support real-time or mission-critical workloads, Equinix customers can use ECX Fabric to easily connect to an AWS Direct Connect location in the same metro where the customer’s infrastructure is located. For other workloads like data backup, Equinix customers can use ECX Fabric to easily connect to an AWS Direct Connect location in a different metro from where the customer’s infrastructure is located.

Direct and private connectivity to strategic cloud service providers like AWS is essential as digital transformation fuels higher demand for localized digital services at the edge. According to the Global Interconnection Index, a market study published recently by Equinix, the capacity for private data exchange between enterprises and cloud providers is forecast to grow six times faster than public internet traffic between 2017 and 2020.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 52 markets worldwide, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.

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REDWOOD CITY, CA and MUSCAT, Oman – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, and Oman Telecommunications Company (Omantel, a MSM listed company: OTEL), announced the companies have entered into a joint venture to deliver data center and interconnection services to customers in the Middle East through the development of a new network-dense data center that will be located in Barka, near Muscat, the capital of Oman. This joint venture will establish the first world-class, carrier-neutral hub in Oman where carriers, content providers and cloud providers colocate critical IT infrastructure.

Oman is strategically positioned between Asia, Africa and Europe, and the new Equinix International Business Exchange™ (IBX®) data center will create a regional interconnection hub with ultra-low latencies between global business markets. Based on demand and requirements, customers in the GCC and wider MENA region can also leverage other Equinix data centers in the region for dual access to content providers, allowing carriers, content providers and cloud providers to further build resilience into their IT and network infrastructure.


The new IBX data center in Oman will benefit from connectivity to strategic cable landing stations (CLS) and subsea cable systems that terminate directly inside the facility. It will also benefit from the investments by Omantel in multiple strategic subsea cable systems throughout the region and world. This subsea cable connectivity will provide customers with significant cost savings and an increase in performance and security.

Under the terms of the agreement, Equinix and Omantel will both fund equity contributions in an amount of US$10 million for the joint venture representing a 50% shareholding each, and additional funds will be raised through debt financing assumed by the joint venture company. The shareholders’ agreement was signed on June 20, 2018, and the joint venture company was established on June 26, 2018.

Equinix will operate the new IBX data center, which will include 18,600 square feet of colocation space and approximately 750 cabinets at full build. The first phase of the three-phase build will include 250 cabinets and is expected to be completed and open for business by Q2 2019.

According to the recently published document Worldwide Datacenter Installation Census and Construction Forecast, 2018–2022, IDC observes a clear trend of movement of internal data centers to service provider data centers. With more than 200 data centers worldwide, Platform Equinix™ enables customers to easily interconnect with one another in business ecosystems for maximum collaboration across digital supply chains in 52 markets globally. Additionally, 30 Equinix metros are close enough to the shorelines to support the CLS model.

Omantel is a global communications provider with cable landings and connectivity to more than 120 cities globally. It has investments in 20 subsea cable systems and leverages six diverse landing stations in Oman and one in France. Additionally, Omantel is an investor in AAE-1 consortium, one of the largest, newest high-capacity connections between Asia, Africa and Europe. Omantel has also invested in multiple regional and international cables including Europe India Gateway (EIG), Bay of Bengal Gateway (BBG), Gulf to Africa (G2A), and Silk Route Gateway-1 (SRG-1), among others. As a result, Omantel will be able to offer a redundant and unique latency of 160ms between Frankfurt and Singapore, two of the world’s main capacity hubs accessible directly from within the new IBX data center in Oman.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 52 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies.

About Omantel
Omantel Wholesale is the international and domestic wholesale arm of Oman Telecommunications Company S.A.O.G. (Omantel), the first and leading integrated telecommunications service provider in Oman. Founded in 1970, Omantel is a joint-stock company listed in Muscat Securities Market and is 51% owned by Oman Investment Fund (OIF), a wholly owned investment arm of the Omani government. The company has laid the groundwork for telecommunications and technological advancement in the country and it continues to invest heavily within its own borders and abroad. As a result, Omantel has acquired a controlling stake in Kuwaiti Mobile Telecommunications Company (Zain Group) last year, making it the second largest shareholder in the company. Omantel Wholesale capitalizes on ultra-low latency networks to enable innovation and digital transformation globally, utilizing Oman’s geographic advantage at the absolute nexus of the east, west, north, and south to enable its customers and partners to deliver their services with the best possible end-user experience.

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According to a new research report by the market research and strategy consulting firm, Global Market Insights, Inc, Green Data Center Market size is set to exceed USD 25 billion by 2024.rapid growth in the number of SMEs globally has led to an exponential rise in the amount of data generated. The mounting pressure for efficient management for the increasing amount of data will contribute to the green data center market growth. Several government organizations are encouraging the growth of new businesses.

The government push is largely concentrated in Asia Pacific countries through the launch of Made in China 2025 and Make in India which are providing tax incentives, financial aid, and technical support to local SMEs, fueling the industrial growth. The growing data center complexities with the rising amount of data generated has stressed the requirement for a reliable and scalable data center infrastructure. Driven by surging cloud applications, the fast-growing data center traffic will support the market growth.


The growing focus on energy efficiency has made the data center industry a frontrunner in implementing energy-efficient solutions. The energy consumption of data centers has been rapidly increasing with the advent of cloud computing services and is causing an increase in CO2 emissions. There is a high focus on the need for lowering the Power Usage Effectiveness (PUE) amongst companies, primarily amongst major players such as Allied Controls, Facebook, and Google. Stringent government regulations pertaining to energy-efficiency in data centers will contribute to the green data center market size. Green initiatives can help a company to regain the power and cooling capacity and recapture resilience while reducing the energy costs.

Cyber security threats are a key factor restraining the green data center market growth. Financial organizations and businesses store critical and confidential data in data centers. Stringent government regulations such as European General Data Protection Regulation (GDPR) are imposing rules pertaining to the safety of information in data centers. The providers must comply with the strict standards and regulations operating in the market. Additionally, the technologies cost significantly higher than the traditional systems.

The networking solutions in the green data center market will grow substantially with a CAGR of around 27% due to the rising demand for these solutions to minimize the power consumption. The conventional network infrastructure ensures interconnection of physical and network-based equipment and devices within a facility that consumes over 65% of the overall power. Moreover, there is a growing trend of virtualized networking environments. Network virtualization is being increasingly implemented by enterprises to reduce costs, improve efficiency, and enhance agility.

The BFSI sector in the green data center market valued at over USD 900 million in 2017 is witnessing a rapid growth globally with the growing number of financial organizations adopting digitalization. Traditional data handling techniques that involved paper documents are being replaced by modern digital technologies for higher efficiency, lower redundancies, and faster computation. This has led to a rise in the demand for highly efficient data center infrastructures that ensure the safe storage of the ever-increasing data. The flourishing BFSI industry will provide lucrative growth opportunities to the market growth.

The green data center market in Asia Pacific will experience a strong growth of over 30% from 2018 to 2024 owing to the widespread adoption of cloud and IoT technologies in countries such as China and India. The rapid growth in the number of startups in India coupled with the favorable government initiatives such as Make in India will support the green data center market growth in the country.

The booming industrial sector in Japan is demanding high performance equipment for mounting volumes of data from connected factories. The rise in the number of smartphone users in China are also demanding data center set ups for data storage. Infocomm Media Development Authority (IMDA) has collaborated with government agencies to develop a Singapore Standard for green infrastructure under the IT standards committee.

Players operating in the green data center market comprise Dell Inc., Huawei Technologies Co., Ltd., HCL Technologies Limited, IBM Corporation, Microsoft Corporation, Fujitsu Ltd., Schneider Electric SE, and Hewlett-Packard Enterprise Company.

Companies are striving to launch new data centers to strengthen their market presence. In May 2016, Microsoft stated that they will be obtaining a LEED Gold certification for all its structures to lower their PUE. Vendors are also increasingly incorporating latest advanced technologies in their data centers to reduce the hazardous emissions and power consumption. Increasing competition among companies to offer advanced solutions will propel the market share.

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