privacy

HUDSON, FL – Last month, Daniel Page, Director of Business Development at search engine optimization focused hosting provider ASEOHosting, said COVID-19 has impacted digital marketing because consumer habits have shifted significantly, perhaps irrevocably.

“It’s inevitable that, when the dust settles, we’re going to see more people working remotely, and more organizations supporting a digital workplace,” Page said. “There is also little doubt in my mind that consumer attitudes towards online shopping and delivery have also shifted. As for how this impacts marketing, I see a few broad trends taking form.”


“First, tolerance for manipulative marketing that plays on negative emotions like FOMO or anger will reach an all-time low,” he said. “Most of us are going through one of the most stressful, difficult experiences of our lives. I strongly advise brands to avoid any attempts to generate traffic and leads through the creation of further stress.”

“Second, as more people work remotely, we may see a shift in screentime,” Page said. “On the one hand, we may see more people browsing the web and using social media during working hours who then disconnect after the workday ends. On the other, we may see people spending significantly more time online in general, meaning more opportunities for brands to grab their attention.”

“Finally, brands that offer online shopping and order fulfillment will likely start to see greater success than those that don’t,” said Page, “Brick-and-mortar retail has already suffered significantly during COVID-19. Businesses that fail to pivot and offer digital options may suffer further hardships.”

“Note, however, that these are simply predictions, based on my understanding of marketing and search,” he said. “It’s ultimately impossible to know with certainty what the future holds. The best any of us can do is be prepared and stay informed.”

According to marketing publication Marketing Dive, which compiled research from several different sources, the following changes are immediately apparent:

Consumers are likely to pay more for local products, trusted brands, and ethical brands, respectively.
Until the pandemic ends, there are four broad consumer segments: those who are spending less across the board due to strained finances, those who are largely unaffected, those who are pessimistically saving and stockpiling, and those whose spending has increased.
Consumer attitudes towards privacy have evolved, and people are becoming more willing and open to sharing personal data in the interest of defeating the pandemic. There is a possibility this may translate into marketing.

About ASEOHosting
Launched in 2002, ASEOHosting is a leader in providing SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers. Based in Orlando, FL, and Detroit, MI, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit https://www.aseohosting.com.

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LEEDS, England – Web host, eukhost, has announced its sponsorship of Let’s Encrypt, the certificate authority that provides free SSL and TLS certificates for websites. The sponsorship deal will last for an initial 12 months with the company having the option to extend its support over the long-term.

Let’s Encrypt, which is operated by the non-profit Internet Security Research Group (ISRG), aims to provide better internet security and privacy by giving free digital certificates to websites. SSL and TLS play a key role in online security, encrypting communications between websites and users’ browsers. Websites which have the certificates have addresses beginning with HTTPS and their security is highlighted to internet users via a padlock icon on the browser.


eukhost fully supports the aims of Let’s Encrypt: as a web host, it recognises how its certificates protect both the website and the internet user from data theft. Easy to obtain, securely configured and automatically renewed, the free Let’s Encrypt certificates can be installed by eukhost customers from within their control panels.

Robert King, Director at eukhost, said, “Encryption is no longer an option but a necessity for websites. We have been encouraging our customers to get SSL certificates for many years. Through our sponsorship of Let’s Encrypt, we can contribute to this very important project and, hopefully, persuade even more of our customers to install their certificates and make their sites more secure.”

Let’s Encrypt has issued over one billion SSL and TLS certificates since its formation in 2014 and, today, serves over 200 million websites. During that time, global page loads using HTTPS have grown from 58% to 81%. eukhost joins a list of other sponsors, including Chrome, Facebook, IBM and Mozilla.

About eukhost
eukhost Ltd. is a web hosting solutions provider which operates from its registered office in Leeds and data centres in Wakefield, Nottingham, Maidenhead and York. It has over 18 years’ presence in the web hosting industry and hosts over 250,000 domains for more than 35,000 customers. It was one of the first companies in Europe to offer fully automated web hosting solutions backed by 24/7 live chat support.

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PHOENIX, AZ – Namecheap, the world’s second largest retail domain registrar, and one of the fastest-growing American companies according to the 2018 Inc. 5000, today announced its popular nc.me Education Program has given away more than 200,000 .me domains to students and educators throughout North America, the UK, and Australia.

The “Namecheap University” (nc.me) initiative and website launched in 2014, offering free .me domains, and low-cost GitHub and Exposure bundles. The free product offer is available to all students, teachers, administrators and educators with a .edu email address. Since its inception, the program has helped thousands of students create a free online portfolio, resume, blog – or virtually any other type of personal website. The nc.me product offerings have also been integrated into the curriculum of several high school and college computer science classes, as well as to provide free domains and web building tools for hackathons and other technology events for students.


For nearly two decades Namecheap has been steadfast in helping improve online accessibility and affordability, supporting programs that allow more people to share their ideas and innovations with the world through a website. NC.ME is only one of several ways Namecheap continues to support the education sector.

In 2018 Namecheap partnered with New York on Tech to teach several workshops designed to help inner-city high school students create their first websites, as well as learn about important digital issues like cyber security and online privacy.

Last year Namecheap also sponsored and introduced its first ever “Namecheap Innovation Award” at MedHacks 2018. The Johns Hopkins student-organized hackathon teams up America’s most talented coders with its brightest medical students so they can compete to solve health issues with innovative new technology.

Namecheap is committed to offering high quality online products and services with top-notch support for its millions of customers. In its nearly 20 years, Namecheap has become the domain, web hosting and online services company of choice for many college students, web professionals, entrepreneurs and small businesses. Also check out the Namecheap Resource Center, a valuable online destination for useful information, tips and tutorials — all designed to help people maximize their online presence.

To learn more about Namecheap’s NC.ME free website and developer bundles offer, visit www.nc.me.

About Namecheap
Namecheap is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating nearly two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With over 10 million domains under management, Namecheap is among the top domain registrar and web hosting providers in the world.

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LOS ANGELES, CA – DreamHost®, a global leader in web hosting and Managed WordPress services, is pleased to announce its commitment to the principles outlined in a “Contract for the Web” created by the inventor of the world wide web, Sir Tim Berners-Lee.

The full text of the contract, designed to hold governments, companies, and citizens of the world to keeping the internet accessible and safe to all while minimizing misinformation and human indignity, is slated to be complete in May 2019. By that time fully half of the world’s population is expected to have access to the internet. Berners-Lee and his World Wide Web Foundation are currently asking governments, companies, and individuals to commit to the contracts’ outlined principles.


“When we first learned of the ‘Contract for the Web,’ signing on in support of its principles was imperative,” said Brett Dunst, DreamHost’s vice president of corporate communications. “These principles represent views and practices that have been ingrained in DreamHost’s culture since our earliest days. DreamHost has always been passionate about an Open Web that values safety, privacy, and accessibility — that’s what this contract is fighting for.”

Joining entities like Google, Facebook, and Cloudflare, DreamHost is one of the first in the Managed WordPress world to sign on in support of the “Contract for the Web’s” principles. In the future, Berners-Lee and his World Wide Web Foundation are hopeful that the contract’s principles could eventually be adopted by the United Nations or the G7. The contract is sponsored and promoted as a part of the Foundation’s “For the Web” campaign.

“Supporting a free and open web just makes sense. Something as powerful as the web requires constant protection, and this contract represents a strong step in that direction. Providing affordable access, respect for personal information, and embracing empowering technologies…these are not unreasonable or difficult things to offer. These principles ensure that the web will continue to work for humanity, not against it,” said Dunst. “The internet is our present and our future, and DreamHost will always do its part in ensuring it’s open and safe for all users.”

The principles can be found on https://contractfortheweb.org/ where internet users are being encouraged to sign on behalf of themselves and their businesses.

About DreamHost
DreamHost is a premier Managed WordPress hosting provider, giving over 400,000 businesses, developers and content creators worldwide the tools they need to own their digital presence. Powered by a strong team of industry experts with nearly two decades of advanced web experience, DreamHost is a leader in Managed WordPress hosting. Supporting the open source community with dedicated resources and top-tier talent, DreamHost believes in the power of the Open Web and the people that make it happen. Founded in 1997, DreamHost has offices in Los Angeles and Orange County, California and in Portland, Oregon.

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AUSTIN, TX – Hostway, the world’s most trusted managed compliant hosting provider, today announced that it has been awarded FERPA attestation. When combined with its HITRUST, HIPAA, and PCI certifications, FERPA compliance makes the company one of few hosting providers to have a full suite of compliance certifications. The company is now uniquely positioned to provide educational IT systems with superior compliance and security in protecting student information.

To maintain FERPA compliance, Hostway employs multiple layers of security to ensure the protection, privacy, and integrity of student data. The company has policies and processes in place to ensure that data is safeguarded at all times, to ensure the physical security of its data centers; and it employs strong authentication and authorization controls for its infrastructure. By including federal and state regulations, standards and frameworks, and incorporating a risk-based approach, Hostway’s FERPA compliance helps organizations address privacy challenges through a comprehensive and flexible framework of prescriptive and scalable security controls.


“We are an EdTech company that works very closely with top educational institutions and students from around the globe, and we understand the extreme importance of maintaining the integrity of student data,” said Jamey Vester, Chief Technology Officer of IES Abroad. “We chose Hostway as our global managed hosting provider because of their commitment to strong security, strict compliance, and great customer service. Their announcement that they are FERPA compliant now is just another reminder of why we choose them.”

“We’re very proud to say that EdTech companies and educational institutions can rely on Hostway to store and maintain electronic student education records in accordance with FERPA regulations,” said Emil Sayegh, CEO and president of Hostway. “By strictly following FERPA regulations, we can deliver on our promise to be the most trusted cloud provider for our customer’s mission-critical software applications.”

In addition to safely storing electronic student records, Hostway also works with clients to host a wide variety of education applications, such as content management systems; digital education, on-demand learning materials and webinars; academic research data; digital media for speaking events, sport events, and fine arts performances.

About Hostway Services
Hostway Services, Inc. is the world’s most trusted managed compliant hosting provider, delivering managed cloud infrastructure and application hosting solutions for software companies including healthcare, SaaS and e-commerce focused organizations. Its team of engineers in North America, Europe, and Asia deliver reliable, secure and scalable private cloud, managed cloud and hybrid cloud hosting solutions to thousands of customers across ten geographically diverse SAE 18 and ISAE 3402 data centers around the world while ensuring strict compliance such as HITRUST, PCI, FERPA and HIPAA. At Hostway, every customer interaction is treated as an opportunity to develop a long-term relationship based on trust.

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Dallas, TX – Stream Data Centers, an industry leader in providing premium data center solutions to Fortune 500 companies, announces that it has begun construction of its DFW VII hyperscale data center in Garland, Texas. The expandable 138,132 square-foot, structurally-enhanced facility will provide flexible, scalable capabilities for both large enterprise and cloud computing customers looking for solutions in the Dallas-area market. Slated to hold 75,000 square feet of data hall space, the facility is designed to support 15MW of 2N critical load with dual 40MW utility feeds from an on-site substation provided by Oncor.

“We’re excited to begin developing our latest Dallas-area hyperscale facility that will meet the unique requirements of the ever-evolving data center consumer base,” says Paul Moser of Stream Data Centers. “As the region’s enterprises move to an outsourced model, they require significantly more computing power and high-density server configurations to ensure reliable performance with no downtime. Our new DFW VII facility in Garland will provide the dedicated infrastructure, security and privacy Fortune 500 enterprises and cloud providers desire.”


Stream develops and operates a broad portfolio of highly resilient, scalable and efficient data centers. The company specializes in providing tailored solutions to meet each client’s unique requirements. As part of its holistic approach to customer success, Stream can support enterprises of all sizes through its data center development, critical environments, network and cloud and energy procurement services. Underlying its products and services is a deep commitment to maximizing uptime and value without compromising on health, safety and security.

Visitors to Stream Data Centers’ website can view a finalized rendering of the site as well as new collateral illuminating the many benefits of colocating their mission-critical infrastructure within its hyperscale DFW VII facility.

About Stream Data Centers
Stream Data Centers has been providing premium data center solutions to Fortune 500 companies since 1999. To date, Stream has acquired and developed over two million square feet of data center space nationally, representing more than 200 megawatts of power. Product offerings include Hyperscale Data Centers, Private Data Center™ Suites, Ready-to-Fit™ Powered Shells, Retail Colocation and Build-to-Suit Data Centers – all with immediate connection to network carriers and public cloud providers. Above all, Stream is dedicated to improving the data center experience through exceptional people and service. Stream Data Centers is a subsidiary of Stream Realty Partners, L.P., a full service commercial real estate investment, development and services company. Founded in 1996, Stream Realty has a staff of more than 750 real estate professionals with offices in 12 markets across the nation. The company manages 160+ million square feet of commercial properties and completes approximately $3 billion in transactions annually. Learn more at www.streamdatacenters.com.

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