platform

LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

Read more

Filed under Web Hosting News by on #

LAS VEGAS, NV – At AWS re:Invent 2017, VMware, Inc. (NYSE: VMW), and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced VMware Cloud™ on AWS is expanding availability from the U.S. West (Oregon) region to also include the AWS U.S. East (N. Virginia) region, and includes additional VMware capabilities and support for more AWS services, making it even easier for customers to move, run, and protect mission-critical applications at scale. For more information about VMware Cloud on AWS, visit: http://cloud.vmware.com/vmc-aws.

“The momentum for VMware Cloud on AWS is growing rapidly, and VMware and AWS are delivering major new capabilities after only three months of availability while enhancing our strategic relationship with new integrations across our platforms,” said Mark Lohmeyer, vice president and general manager, Cloud Platform Business Unit, VMware. “Customers of VMware Cloud on AWS will be able to migrate application portfolios to the cloud even more rapidly with Hybrid Cloud Extension and AWS Direct Connect, while maintaining the optimal levels of performance, scale, and availability required for mission-critical apps.”


“We are pleased to extend availability of VMware Cloud on AWS to the AWS U.S. East region. Both teams have been really focused on quickly iterating to provide the capabilities that our customers have told us they want,” said Sandy Carter, vice president, Enterprise Workloads for Amazon Web Services. “In addition to the availability, networking, and security features that will further support production workloads, we’re excited to extend native integrations with AWS Direct Connect.”

Scripps Networks Interactive is a leading provider of lifestyle content in the home, food, and travel categories for television, the internet, and emerging platforms. “We have a significant footprint with both VMware and AWS, and our goal is to create a hybrid cloud model that will seamlessly integrate our existing VMware infrastructure with our strategic public cloud, AWS,” said Drew Fredrick, vice president, IT Cloud & Infrastructure Services, Scripps Networks Interactive. “VMware Cloud on AWS will allow us to move, modernize, protect, and scale our applications, and expand the value of these applications with native AWS services. Having VMware vSphere at the core of the service means we get operational consistency with our on-premises environment, enabling us to maximize our existing IT skillsets and tools.”

Faster Application Migration with Seamless Portability
VMware Cloud on AWS customers have the ability to choose where to run their workloads based on their business needs. With VMware vSphere® vMotion®, new L2 stretched networking features, and AWS Direct Connect, customers will be able to migrate applications from their on premises VMWare cluster into VMware on AWS without any disruptions to the application, and without having to make any changes to the network configuration. Customers will also be able also use AWS Direct Connect for high-speed, reliable, and private network connectivity, supporting faster cold and live application migration with vMotion.

VMware Hybrid Cloud Extension™, an add-on SaaS offering for VMware Cloud on AWS, will provide large-scale migration between on-premises environments running vSphere 5.0+ and VMware Cloud on AWS with no replatforming, retesting, or change in tooling. Hybrid Cloud Extension will provide built in high performance Layer 2 extensions so customers will be able to keep the same networks, IP, and routing policies in place while moving workloads. This eliminates the need for extensive application dependency mapping when migrating applications to VMware Cloud on AWS. It also includes high performance Layer 2 extensions, data synchronization, traffic analysis, WAN optimizations, and built-in IPsec VPN connectivity that will enable secure, efficient, and effective cloud migration with no impact to application uptime.

Application Availability and Business Continuity for Mission-Critical Workloads
VMware Site Recovery™, a new service for VMware Cloud on AWS customers, delivers protection between customer data centers and VMware Cloud on AWS, or between environments running in separate AWS Availability Zones (AZs). With VMware Site Recovery, customers can lower capital expenditures by eliminating the need for a secondary disaster recovery site, streamline operations with automated orchestration, enable failover and failback with familiar management tools, and increase disaster readiness with non-disruptive, on-demand testing available anytime.

Scale, Security, and Visibility for Mission-Critical Applications
VMware and AWS are expanding the scale, network connectivity, and security capabilities of VMware Cloud on AWS to further support the most resource intensive applications such as Oracle, Oracle RAC, Microsoft SQL Server, Apache Spark and Hadoop.

VMware Cloud on AWS supports 32 host clusters and multiple software-defined data centers (SDDC) per organization today, and will support 10 clusters per SDDC soon. This will enable a single customer to support environments as large as tens of thousands of VMs. Customer SDDC environments run on a high-performance, dedicated, and highly secure next-generation AWS hardware infrastructure.

For application teams, VMware is adding support for Wavefront® by VMware, a VMware Cloud Service that allows customers to visualize, alert upon, and troubleshoot applications running on VMware Cloud on AWS. Wavefront by VMware provides an open API platform supporting more than 80 integrations to collect time-series data from application metrics collectors such as for Java, Ruby, Python, and Go, to service metrics collectors for MySQL, Pivotal, Kubernetes, AWS, and more.

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world-including the fastest-growing startups, largest enterprises, and leading government agencies-to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About VMware
VMware, a global leader in cloud infrastructure and business mobility, helps customers realize possibilities by accelerating their digital transformation journeys. With VMware solutions, organizations are improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps, creating exceptional experiences by empowering the digital workspace, and safeguarding customer trust by transforming security. With 2016 revenue of $7.09 billion, VMware is headquartered in Palo Alto, CA and has over 500,000 customers and 75,000 partners worldwide.

Read more

Filed under Web Hosting News by on #

NASHVILLE, TN & TEMPE, AZ – At WordCamp US, leading web hosting provider Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, announced its continued commitment to supporting the WordPress community through its global sponsorship of WordCamps, community organized conferences that take place in cities around the world where WordPress enthusiasts meet to share knowledge about WordPress and the online platform it offers.

“As a top-tier global sponsor of WordCamp, Bluehost contributes to building our community of passionate WordPress users. Bluehost’s investment in WordCamp is critical to keeping these events affordable for WordPress users to attend, share their knowledge and learn from each other, which is what the WordPress community is all about,” said Matt Mullenweg, lead developer WordPress and founder and CEO of Automattic.


WordCamp US will take place in Nashville, Tennessee where thousands of WordPress users, developers and advocates will meet to learn and share knowledge with the community. In addition to being an event sponsor, Bluehost provided two WordCamp US scholarships to Women Who WP through WordCamp Central and awarded one lucky Bluehost social media follower an all-expenses paid trip to WordCamp US 2017.

“We are proud of our contribution to the WordPress Foundation and our support of the WordPress community. Whether through our engagement with the community or our WordPress focused solutions, Bluehost is committed to supporting the growing number of small business owners and entrepreneurs around the world who use WordPress,” stated Bluehost Vice President of Product Development, Brady Nord.

Through monthly contests, Bluehost Twitter followers can win tickets to local WordCamp events, backpacks full of swag or a trip to WordCamp US 2018.

About Bluehost
Bluehost, an Endurance International Group company, is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source technology, Bluehost designs and operates its own servers, develops innovative new internet technologies, and actively supports and participates in the open source community. For more information, visit www.bluehost.com.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

Read more

Filed under Web Hosting News by on #

ST. LOUIS – Connectria, a global cloud service provider and founder of the No Jerks Allowed® movement, today announced the launch of TRIA Multi-Cloud, the only multi-cloud management solution that allows management of Amazon Web Services, Microsoft Azure, VMware, UNIX and IBM iSeries cloud environments from a single dashboard. Included with TRIA Multi-Cloud are Connectria’s advanced managed services that solve the three biggest challenges when running applications in the cloud: Performance; Security/Compliance, and Cost Optimization.

The TRIA Multi-Cloud platform continuously gathers data from multiple cloud resources, identifies changes, creates events, and alerts Connectria’s 24/7 Command Center for intervention. Events are continuously evaluated to be resolved through automation. The result is a DevOps best practice approach to managing Performance, Security/Compliance, and Costs in the cloud.


“We are pleased to announce TRIA Multi-Cloud at re:Invent 2017,” said Rich Waidmann, Connectria’s President and CEO. “Our customers want flexibility in running their systems in the cloud, but with flexibility can come complexity. The TRIA Multi-Cloud platform allows Connectria’s expert staff and our customers to manage complex cloud environments through a single interface to optimize each cloud environment.”

About Connectria
Since 1996, Connectria (connectria.com) has provided award-winning cloud hosting, remote monitoring and cloud security for more than 1,000 customers in more than 35 countries worldwide. At the core of Connectria is our No Jerks Allowed® company philosophy. As The Jerk Free Company®, we’ve established a unique culture where every employee goes “the extra mile” to take care of our customers. Being The Jerk Free Company® extends beyond our people too. We make it easy to do business with us through flexible terms, scalable solutions and straight-forward pricing to serve the technology needs of large and small organizations alike.

Read more

Filed under Web Hosting News by on #

INVENT, LAS VEGAS – AWS re: Hostway, a leading managed cloud hosting provider and specialist in compliant hybrid cloud hosting solutions, announced the expansion of its multi-cloud managed service portfolio with the addition of AWS Cloud and VMware® Private Cloud Support, enabling comprehensive mission-critical software applications to be seamlessly moved to the cloud.

As healthcare, IoT and financial organizations continue to struggle with the barriers that have kept them from embracing cloud technology, including cost and compliance, Hostway has been building the foundation for rapid modernization and flexibility as one of few hosting providers that offer strict compliance with regulations such as HIPAA, PHI, ePHI and PCI.


“Our mission is to provide best-of-breed technologies and technical expertise for mission-critical software applications,” said Emil Sayegh, CEO and President of Hostway. “As regulated industries continue to move toward a mobile-based, always-on delivery model, scalability and privacy will continue to be major concerns. Our 20-year track record of providing highly scalable, flexible, and compliant solutions and a commitment to delivering best-in-class expertise to the world’s leading brands sets Hostway apart from other MSPs and hosting providers. Adding AWS and VMware to our portfolio enables us to provide our customers with even more choice and flexibility.”

Enterprises are on a multi-phased journey to the cloud and benefit from migration services that speed deployment, as well as ongoing operating expertise that can adapt to a company’s evolving set of business and technology needs. The newly announced Hostway Managed AWS and Managed VMware offerings provide businesses with trusted managed multi-cloud support services, tools and applications that allow customers to focus on their core business.

  • Multi-Cloud Choice: Customers have more options across multiple cloud environments. Hostway helps enable customers to run their workloads out of the data center and in the best-fit location, whether in Hostway data centers, AWS Cloud or on Azure Cloud, with their technology of choice whether its VMware, Linux or Microsoft.
  • Azure, AWS, VMware Expertise: Hostway is recognized as a global, at-scale provider of managed and professional services with hundreds of certifications in AWS, Azure, and Microsoft technologies. Hostway has achieved Microsoft Gold Certification in hosting and cloud platform solutions with additional certifications in application development, data centers and cloud solutions.
  • Managed Services: In addition to ongoing management, Hostway provides architecture, cloud transformation and cost optimization guidance, as well as assistance with capacity management and workload mobility between Hostway data centers and public cloud data centers.
  • Hybrid Deployments: Customers can leverage the best of both worlds with the performance and cost optimization of dedicated while supporting bursting of traffic to AWS or Azure. Customers can also benefit by avoiding cloud lock-in by having data in a dedicated cloud with dynamic compute of public clouds.
  • Security and Compliance: Hostway anticipates and quickly responds to ever-changing regulatory requirements and escalating security threats so that customers and their clients are always compliant with the latest regulations – including HIPAA, PHI, ePHI, and PCI – and their data is uncompromised.

Hostway blends automation, technology, and human expertise to deliver ongoing architecture, management, security services, and 24x7x365 operations, all backed by exceptional service, and certified engineers and architects.

About Hostway Services
Hostway Services, Inc. is the world’s most trusted managed compliant hosting provider, delivering managed cloud infrastructure and application hosting solutions for software companies including healthcare, SaaS and e-commerce focused organizations. Its team of engineers in North America, Europe, and Asia deliver reliable, secure and scalable private cloud, managed cloud and hybrid cloud hosting solutions to thousands of customers across ten geographically diverse SSAE 16 and ISO 27001 data centers around the world while ensuring strict compliance such as PCI and HIPAA. At Hostway, every customer interaction is treated as an opportunity to develop a long-term relationship based on trust. Visit http://hostway.com for more information.

Read more

Filed under Web Hosting News by on #

The public cloud computing giant AWS has announced a new realistic virtualization platform called Amazon Sumerian, that enables developers to easily build and host Virtual Reality (VR), Augmented Reality (AR), and 3D applications, with optimized coding. The developers can run these apps on smartphones and tablets, head-mounted displays, digital signage, and web browsers. Sumerian includes a library of pre-built objects from AWS including Amazon Lex, Amazon Polly, AWS Lambda, AWS IoT, and Amazon DynamoDB. This library allows developers to drag and drop 3D objects into scenes to create realistic virtual environments, settle them with animated characters, and script those characters how they interact with each other. They can also create and import their own objects, or download and import objects from third-party repositories like Turbosquid or Sketchfab. Amazon Lex and Amazon Polly in Sumerian enable developers with AI capabilities such as automatic speech recognition (ASR), natural…
Read more

Filed under Web Hosting News by on #