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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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NEW YORK, NY – Epsilon®, a privately owned global communications service provider, today announced that it will be hosting a webinar entitled “Serving Next-Gen Enterprise Cloud Demand with Software Defined Networking” on Tuesday, April 24, at 10am ET. This webinar is exclusive to the industry analyst community and will focus on the evolving needs of the data center as applications including artificial intelligence, machine learning, IoT and more are driving the always-on, connected world that we live in. With the global transformations that these applications promise to deliver, the connectivity model must also adapt in order to not stifle innovation.

Epsilon is a cloud-centric network service provider, extending carrier grade connectivity services to communications and cloud ecosystems. The company offers networking capabilities that combine on-demand infrastructure, automation, web-based portals and APIs designed to enable global connectivity.


Attendees will have the opportunity to hear from Epsilon co-founder and chief executive officer, Jerzy Szlosarek, on the growing forces that are cultivating the shift in networking service models, whilst illustrating the business case for Software Defined Networking (SDN) and API interoperability that will serve the evolved enterprise networking needs. Gil Santaliz, CEO of NJFX—operating the only U.S. Tier 3 data center located at a Cable Landing Station (CLS)—will also participate in the webinar discussing how the two operators are working together.

“Emerging technology is forcing enterprises to reevaluate how they manage, support and store these applications. As a result, the data center industry must evolve to not only meet its customer’s current application and connectivity needs, but also those needs that have yet to be realized as technology continues to advance,” said Jerzy Szlosarek, CEO, Epsilon. “At Epsilon, we are working to proactively meet our customers’ connectivity needs, in partnership with data centers like NJFX. This webinar will allow both Epsilon and NJFX to have an open dialogue with the analyst community about the best way to address these needs.”

The webinar will be held on Tuesday, April 24, at 10am ET, and is exclusive to the analyst community. Registration is now open and can be accessed at: https://register.gotowebinar.com/register/8016568255382721794.

About Epsilon
Epsilon is a global Cloud Centric Network service provider, extending carrier grade connectivity services to the world’s Communications and Cloud ecosystems. The company offers smart networking capabilities that combine on demand infrastructure, automation, web-based portals and APIs to give partners friction-free access to global connectivity. All Epsilon services are powered by a next generation hyper-scalable global backbone which connects all the leading telecoms hubs globally. Across this fabric encompasses a dense ecosystem of carriers, service operators and cloud providers offering the leading interconnect point for a diverse set of network and connectivity requirements. For more information, please visit www.epsilontel.com.

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BOSTON – GlobalSign (www.globalsign.com), a global Certificate Authority (CA) and the leading provider of identity and security solutions for the IoT, today announced it has joined the Cloud Signature Consortium and the Adobe Cloud Signature Partner Program. Under both agreements, GlobalSign’s cloud-based Digital Signing Service is now directly integrated with Adobe Sign. GlobalSign is the first global scale Certificate Authority to join both programs, enabling organizations using Adobe Sign to seamlessly create trusted and compliant digital signatures. The cloud-based service handles all cryptographic components needed to deploy digital signatures.

Founded by Adobe in 2016, the Cloud Signature Consortium is an international group of leading industry and academic experts committed to building a new, open standard for cloud-based digital signatures across mobile and web – allowing anyone to digitally sign documents from anywhere. The standard benefits business and organizations around the world that need to comply with the most demanding electronic signature regulations like eIDAS. By joining the Cloud Signature Consortium and the Adobe Cloud Signature Partner Program, GlobalSign will be better able to provide digital signing services to a wide-reaching market through standards, integrations and strong partnerships.


“GlobalSign is extremely pleased to join the Cloud Signature Consortium, as well as Adobe’s Cloud Signature Partner Program,” said Nadim Farah, product manager, Digital Signing Service, GlobalSign. “We believe that our partnership with Adobe will enhance our customers’ experiences. The services offered by our other Cloud Signature Consortium partners will enable us to bring our trust services to a wider market, as well as contribute to future iterations of the Consortium’s activities and standards.”

GlobalSign makes digital signatures accessible to companies of all sizes via a seamless integration with Adobe Sign and partnership with the Cloud Signature Consortium. GlobalSign documents are compatible and automatically trusted by Adobe Sign, making it easier for organizations to provide signing capabilities to their employees and customers.

For more details, visit https://www.globalsign.com/en/digital-signatures/cloud-signatures/

About GMO GlobalSign
GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers and IoT innovators around the world to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity solutions support the billions of services, devices, people and things comprising the Internet of Things (IoT). The company has offices in the Americas, Europe and Asia. For more information, visit https://www.globalsign.com

About GMO Cloud KK
GMO Cloud K.K. (TSE: 3788) is a full-service IT infrastructure provider focused on cloud solutions. Established as a hosting company in 1996, the company has managed servers for more than 130,000 businesses and now has 6,500 sales partners throughout Japan. In February of 2011, the company launched GMO Cloud to enhance its focus on cloud-based solutions. Since 2007, the company has also grown its GlobalSign SSL security brand through offices in Belgium, U.K., U.S., China and Singapore. For more information, visit http://ir.gmocloud.com/english/.

About GMO Internet Group
GMO Internet Group is an Internet services industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, ecommerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan. For more information, visit http://www.gmo.jp/en/.

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REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced the completion of its acquisition of the Infomart Dallas from ASB Real Estate Investments. The US$800 million debt and cash transaction provides approximately 1.6 million gross ft2 of space, which includes multiple diverse fiber entry points and more than 50 tenants including networks, colocation providers and office tenants.

The acquisition of the Infomart facility further broadens Equinix capabilities by strengthening interconnection density on the Equinix global platform; providing opportunity to accelerate business relationships in industries such as banking, technology, energy and healthcare; and supporting the Equinix enterprise offering. Additionally, it secures the ability to further expand in the Dallas market through build-out of the existing underdeveloped capacity and additional capacity to build on land adjacent to the Infomart building.


The agreement was signed on February 11, 2018 and the acquisition was completed on April 2, 2018.

  • The Infomart building generated approximately $50 million of revenues in 2017. Of that revenue, approximately $20 million was attributed to rent and maintenance recoveries from Equinix. Equinix expects this transaction to be adjusted funds from operations (AFFO) per share breakeven one year from closing. Additionally, there is a sizable AFFO upside from the future development of the acquired land parcel that is adjacent to the Infomart Dallas building.
  • The acquisition of this landmark facility and tenants will further strengthen the Equinix global platform. The Infomart is one of the largest interconnection hubs in the U.S. and is currently home to four of eight Equinix Dallas International Business Exchange™ (IBX®) data centers (DA1, DA2, DA3 and DA6). These data centers combined support approximately 3,500 built out cabinets and house more than 100 network service providers—more than any other data center provider in the Dallas metro area.
  • 451 Research 2017 “Dallas: Multi-Tenant Datacenter Market” report forecasts an 11% compound annual growth rate for data center capacity added to the Dallas market from 2013 through 2019. According to the report, market growth is fueled by “a strong demand driven by a steady increase of enterprises across multiple verticals locating their regional or national headquarters in the area. Additionally, the market continues to see interest from enterprises headquartered in major coastal markets, as they look to select a central location with high connectivity and low cost of operations for data-supporting operations across the US.”1
  • Dallas is a major interconnection point for LATAM traffic with key terrestrial routes serving Central and South America. In combination with our operations in Miami, Los Angeles, Bogotá, Sao Paulo, and Rio de Janeiro, Equinix continues to expand our solutions for enterprise, cloud and content providers looking to address the Latin America Market. According to the 2017 Interconnection Index Report published by Equinix, LATAM is expected to be the fastest-growing region in terms of Interconnection Bandwidth through 2020 as customers embrace an Interconnection Oriented Architecture approach.
  • As part of the deal, 28 Infomart employees, primarily in the operations functions of the acquired facility, have become Equinix employees or contractors.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 48 markets worldwide, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com/

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Washington, D.C. – Any business collecting, storing, processing, or otherwise handling data containing personally identifiable information on European Union citizens needs to plan for the General Data Protection Regulation (GDPR) which comes into effect May 25, 2018.

Open-i Advisors’ new GDPR preparation service makes it easy and affordable to assess how web hosting and cloud computing providers collect, store, and use customer data. Our data consultants are experts on mapping the way your organization uses data, finding possible risks, and determining what steps you can take to mitigate risks. You’ll be presented with a document that can be either assessed by our partner lawyers or your own legal team.


We work with you to create a report that includes:
• A summary of risk points
• A map of data flows by department
• A list of suppliers and other third parties with whom the client may share data (or who may share data with the client) with their GDPR statements included as relevant
• A list of all found public privacy or disclosure statements, ready for review

“By working with Open-i Advisors, you can save time and money by packaging up everything you will need to hand off to legal counsel so that they can address your needs in as low cost a manner as possible,” says Open-i Advisors Co-Founder Christian Dawson. “Our legal partners are experts on GDPR compliance, so if you’re looking for a holistic solution we can provide that as well”.

GDPR preparation from Open-i Advisors provides data expertise when you need it, with a data-consultant led discovery process, to analyze how data is used across your organization. Our process is straightforward and simple:

Initial Compliance Check: We speak with key people at your company to assess your data privacy risks and measure your current privacy controls against the GDPR.

Data Discovery – Internal: An extensive register of your organization’s current data processing activities will be produced, along with a comprehensive visualization of the organizational data life-cycle in its entirety.

Data Discovery – External: Open-i Advisors will do a public search of statements made by your organization, including privacy policy, email submission forms, white paper submission forms, client sign-up forms, etc.

Final Compliance Check: Open-i Advisors will highlight areas of anticipated concern to consider business process changes where necessary, and to discuss with legal counsel.

This GDPR preparation service is offered for a reasonable hourly fee, which will result in a low cost for your company to gain all the insights you need to identify internal changes needed by your organization.

Find out more about GDPR Preparation for Hosting & Cloud Companies here: http://openiadvisors.com/consultancy/gdpr-preparatory-consulting/

About Open-i Advisors
Open-i Advisors is a consulting company focused on Internet-related industries. Its hands-on approach helps organizations manage their customer data and determine their optimum market focus using next-generation industry segment data gathering and analysis. Open-i Advisors industry-expert consultants offer their experience and leverage a process that includes the power of quantitative data to better understand and actualize client goals. For more information, please visit www.openiadvisors.com.

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LAS VEGAS – Switch and Rackspace today announced a new agreement to deliver Rackspace private cloud solutions and connectivity to managed public cloud solutions on AWS, Azure and Google in Switch’s highly secure and reliable Tier 5® Platinum data center PRIME locations. The agreement builds on Rackspace’s Fanatical Everywhere and Pay-As-You-Go Private Cloud services that allow customers to run private clouds in any data center, with a consumption and billing model similar to that for public clouds.

Switch and Rackspace customers will receive multiple benefits including:

  • The Industry’s Top-Rated Data Centers – Switch’s Tier 5® platinum data centers not only encompass the resiliency and redundancy in other data center ratings systems, but also evaluate more than 30 additional key elements, such as long-term power system capabilities, the number of available carriers, and 100-percent use of renewable energy.
  • On-Demand Private Cloud Solutions – Customers will have access to Rackspace private cloud solutions which provide customers with unparalleled flexibility using an on-demand delivery model that can be hosted in Switch’s Tier 5 data centers.
  • Global Cloud Connections – RackConnect®, Switch SUPERLOOP® and Public Cloud On-Ramps enable customers to connect with low latency to Rackspace’s managed solutions on the leading public clouds, combining the security of traditional colocation with the flexibility of the cloud.
  • Enhanced Security – By combining Rackspace Managed Security (RMS) solutions and Switch’s Tier 5® Platinum data centers, customers can attain unparalleled physical and cyber security to protect workloads across their various IT environments.
  • Management of Data and Applications – Rackspace provides managed services for the leading databases, enterprise applications in the Oracle and SAP ecosystems, and applications for ecommerce, digital marketing, and web content management.

“We see customers running more and more applications, and increasingly complex ones, on multiple IT platforms,” said Rackspace CEO Joe Eazor. “As part of a customer’s digital transformation, they are asking us for hybrid solutions delivered as a service in their corporate data centers or in colocation facilities like the highly secure Tier 5® Platinum data centers that Switch operates. We’re excited that our collaboration will enable Rackspace and Switch to serve that customer need.”

“Today, we are making it easier for customers with complex needs to have highly secure, reliable, and easy-to-use solutions,” said Switch founder and CEO Rob Roy. “Rackspace offers a holistic IT portfolio across managed public clouds, private clouds, and managed data, applications and security. It pulls together technology in a way that no other company can, and it does so wherever it makes the most sense for the customer. We’re looking forward to helping customers navigate their digital transformation journey together.”

Switch Tier 5® Platinum data centers PRIME locations include Las Vegas, Nevada, Tahoe-Reno, Nevada, Grand Rapids, Michigan and Atlanta, Georgia. To find out how to get Switch and Rackspace joint solutions, please email rackspace@switch.com.

About Switch
Switch (NYSE: SWCH), the technology infrastructure corporation headquartered in Las Vegas, Nevada is built on the intelligent and sustainable growth of the internet. Switch founder and CEO Rob Roy has developed more than 500 issued and pending patent claims covering data center designs that have manifested into the company’s world-renowned data centers and technology solution ecosystems. Visit switch.com for more information.

About Rackspace
Rackspace is a leading provider of IT as a service in today’s multi-cloud world. It delivers expert advice and integrated managed services across applications, data, security and infrastructure, including public and private clouds and managed hosting. Rackspace partners with every leading technology provider, including Alibaba, AWS, Google, Microsoft, OpenStack, Oracle, SAP, and VMware. The company is uniquely positioned to provide unbiased expertise on which technologies will best serve each customer’s needs. Rackspace was named a leader in the 2017 Gartner Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide and has been honored by Fortune, Glassdoor and others as one of the best places to work. Based in San Antonio, Texas, Rackspace serves more than 140,000 business customers, including most of the Fortune 100, from data centers on five continents. Learn more at www.rackspace.com.

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