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NEW YORK, NY – LaterPay – a technology company offering an industry-first, patented payment infrastructure designed to offer users immediate, frictionless access to content or services without requiring upfront registration or payment – has partnered with enterprise digital experience platform WordPress.com VIP to help publishers and digital media companies monetize content and services on their WordPress-powered websites.

WordPress.com VIP – which handles hosting, guidance, and support for major publishers including Time Inc., News Corp, and PMC – will offer LaterPay as a technical integration, making it available to clients on its platform as a plugin.


LaterPay saves users time and increases conversions for publishers. Instead of requiring upfront registration and payment – which derails over 98 percent of all intended purchases – LaterPay defers this process until customer purchases across websites reach a $5 threshold. By using LaterPay, VIP-hosted publishers can simultaneously expand existing subscription models, increase their paying customer base, and improve their user experience.

“We are always looking for new tools to offer to help our clients smartly increase reader revenue,” said Tamara Sanderson, Head of Partnerships at WordPress.com VIP. “We’re excited to add LaterPay and their innovative, pay later approach to subscriptions.”

Publishers that integrate LaterPay on their VIP-hosted site can choose from a number of monetization solutions that best suit their needs. For instance, publishers can prompt users to purchase a specific article, timed access to content, or a full subscription. Single purchases and time passes complement the full subscription model by pulling new potential subscribers into the publisher’s ecosystem while generating incremental revenues.

“Our collaboration couples first-rate enterprise hosting and support with a frictionless monetization solution,” said Hal Bailey, chief revenue officer at LaterPay. “We are excited to offer publishers an incredibly frictionless way to take advantage of all the monetization options that live between ads and subscriptions.”

About LaterPay
LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. LaterPay owns patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab’s limit is reached that users are prompted to register and pay via one of many popular payment methods. By decoupling purchases from payments, LaterPay lowers the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, LaterPay builds a bridge between free, ad-financed offerings and subscription models by providing a paygate. LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions.

About WordPress.com VIP
WordPress.com VIP offers a fast, scalable and secure managed cloud platform, expert code review, and end-to-end guidance on running content applications at scale. VIP provide hosting and support for some of the biggest brands on the web, including News Corp, Time, Inc, and Facebook. VIP’s partner network offers the best WordPress design and development shops on the planet along with top notch technical integrations. These technical partners are services with which we have developed tight integrations and close business relationships. They have been carefully vetted for performance, security, ease of use, and scale, and are certified and supported by our team.

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Amsterdam, The Netherlands – Datacenter.com, a global provider of carrier- and cloud-neutral colocation data center services that paid more than $500,000 for its domain name while achieving a calculated, highly energy-efficient pPUE of 1.04 at their newly commissioned Amsterdam facility, has been nominated by Datacloud Europe under the ‘Excellence in Data Centre Architecture and Design’ award category. The winner of four nominees for this data center architecture award will be announced at the Datacloud Europe 2018 event to be held in Monaco in June.

Datacenter.com’s AMS1 data center, a facility part of a planned targeted global roll-out of large-scale colocation data centers that welcomed its first customers in November 2017, makes use of a unique Indirect Adiabatic Cooling setup as well as the latest Schneider Electric UPS technology. Datacenter.com has uniquely positioned its highly modular cooling infrastructure directly under the raised floor, with a height of 4.7 meters (!!) underneath an aisle containment solution with hot-aisle setup.

The Datacenter.com Amsterdam facility has been nominated for the ‘Excellence in Data Centre Architecture and Design’ award category together with Kao Data, Altice Portugal and WestfalenWIND IT. One of these four data center companies will be selected as an award winner during the Datacloud Europe 2018 award ceremony in Monaco, 12-14 June 2018 (www.datacloudcongress.com).

Datacenter.com’s Architecture

“The first colocation facility commissioned by Datacenter.com, located in Amsterdam, the Netherlands, features a truly unique data center architecture,” said Jochem Steman, CEO of Datacenter.com. “Part of our global roll-out of data centers in select markets worldwide, this new facility in Amsterdam is engineered according to an innovative data center design with clear objectives – to reduce operational costs; to minimize our carbon footprint; and to offer highly flexible colocation solutions including power and network infrastructure. The result being a highly efficient, on-demand colocation services model delivered by Datacenter.com; a go-to-market model with high energy-efficiency levels and cloud-like elasticity with month-to-month colocation contracts.”

Datacenter.com uses a delta T (temperature between the data hall and the hot aisle) of 11-21 degrees Celcius, and combines this with an airflow of 2-5m/s. “This is a very low airflow rate,” added Mr. Steman. “In our Amsterdam data center, this results in a maximum absorption of the hot air. Our unique setup has resulted in a minimization of cool air loss while providing short air circulation, therefore significantly reducing the power needed in AMS1 while creating an ultra-low calculated pPUE of 1,04.”

To achieve maximum resilience, reliability and security levels, all critical data center infrastructure is installed outside the data hall in AMS1 so there’s no need to enter the data hall for maintenance. Water supply for the data center cooling solution is also located below the floor, so the data center roof is empty. This will prevent leakage from happening or potentially damaging customer equipment.

Modular Cooling Units, Schneider Electric UPS

Datacenter.com works with highly modular and relatively small cooling units. The cooling areas underneath the raised floor are directly below the corridors with hot-aisle setup. Datacenter.com pushes the hot air down towards the cooling engines, enabling the company to cool high density 54U, 11kW+ cabinets (from Schneider Electric) with a slow airflow without any use of compressors.

“These highly modular, small cooling units provide us with a granular cooling infrastructure designed for the highest operational and energy efficiency levels,” added Mr. Steman. “The design allows Datacenter.com to cool high-density 54U 19” cabinets which are fully loaded with servers without any problems. The flexible cooling technology also provides for quick replacement and expansion options of cooling units when needed. This is significantly saving operational costs for Datacenter.com and our customers.”

Schneider Electric’s newest Galaxy VX solution was selected as the central Uninterruptable Power Supply (UPS) platform for Datacenter.com AMS1. “We have been the first in the Netherlands to use this innovative UPS platform from Schneider Electric for our data centers,” added Mr. Steman. “It actually plays an important role in our overall efforts to reduce energy consumption. The average efficiency of a UPS is about 94,5%, meaning a waste of 6,5%. To reduce this overhead, we evaluated a variety of UPS solutions available in the market and ultimately decided to select the newest Schneider Electric Galaxy VX solution as the central UPS platform for Datacenter.com AMS1.”

“The Schneider Electric Galaxy VX solution helps to reduce power usage overhead in AMS1 to less than 1% in eco-mode, providing significant energy savings and also efficiency and significantly enhanced reliability in UPS operations,” concluded Mr. Steman. “A calculated pPUE figure of 1.04 as a result is a very low thus highly energy efficient figure being achieved. This will set the Datacenter.com Amsterdam AMS1 facility apart from the rest in Amsterdam and beyond in the European data center market. It will also add to the innovative strength within the data center market on a wider scale, as we’re planning to roll-out best-in-class colocation data centers worldwide.”

About Datacenter.com
Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support.

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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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Over 2.9 billion data records were leaked online globally in 2017, a drop of 25% from 4 billion records breached in 2016, according to a report from IBM Security. The report, IBM X-Force Threat Intelligence Index 2018, however revealed that cybercriminals shifted their focus on ransomware attacks and other destructive attacks, where they demanded ransom from the victims by locking or destroying data. “Last year, there was a clear focus by criminals to lock or delete data, not just steal it, through ransomware attacks. These attacks are not quantified by records breached, but have proven to be just as, if not more, costly to organizations than a traditional data breach,” said Wendi Whitmore, Global Lead, IBM X-Force Incident Response and Intelligence Services (IRIS). “The ability to anticipate these attacks and be prepared will be critical as cybercriminals will continue to evolve their tactics to what proves most lucrative.” Over $8 billion paid as ransom in 2017…
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Amsterdam, the Netherlands – Datacenter.com, a carrier- and cloud-neutral colocation company that paid more than $500,000 for its domain name while planning a fast global roll-out of large-scale, on-demand data centers in select markets, has added Cogent Communications to its portfolio of carrier networks available in Amsterdam. The opening of a Point-of-Presence (PoP) by Cogent in this highly energy-efficient Datacenter.com ASM1 facility (calculated pPUE: 1.04) will further enhance Datacenter.com’s ability to meet high redundancy and high volume bandwidth requirements set by cloud providers and other demanding clients.

Cogent Communications is a multinational ‘Tier 1’ Internet Service Provider (ISP) with a facilities-based carrier network that spans across North America, across the Atlantic throughout Europe, and across the Pacific to Asia. With over 57,400 route miles of intercity fiber and more than 31,250 metro fiber miles available, Cogent provides its services to over 199 major markets globally and interconnect with over 6,150 other networks.


“Cogent has a truly global network presence with a highly redundant network design and enormous volumes of cost-efficient bandwidth available,” said Stefan Arbias, Sales Director Europe, Cogent Communications. “Deploying a PoP in Datacenter.com’s recently commissioned AMS1 facility adds to Cogent’s facilities-based global network. Expanding our footprint in Amsterdam is important to Cogent, as the Amsterdam metropolitan region is an important Internet hub for our clients. Here, Datacenter.com surely is strategically located, in the Amsterdam South-East business district, one of the most fiber-dense areas in the world.”

High Volume Bandwidth, Cost-Efficiency

Adding Cogent to the carrier-neutral and cloud-neutral eco-system of network providers available in Datacenter.com AMS1 bolsters an already diverse bandwidth blend at this large-scale data center in Amsterdam. Cogent will offer end-to-end customer service and network surveillance to Datacenter.com customers. The 54.000 square feet Datacenter.com AMS1 facility boasts true 2N critical power redundancy (allowing for concurrent maintenance without interruption), high-density infrastructure and a scalable data center environment. The facility with 54U (!) racks is designed for scalability and flexibility, suiting the dynamic requirements of cloud providers worldwide.

“Cogent is yet another powerful global network being added to our enterprise-grade carrier-mix,” said Jochem Steman, CEO of Datacenter.com. “Extending Cogent’s global fiber-optic network into our Amsterdam AMS1 colocation data center is critical to our strategy of building rich connectivity offerings in this facility and Datacenter.com’s soon to be deployed facilities elsewhere in the world. Cogent’s high volume, low-latency bandwidth offerings and the cost-efficiency of its network services will definitely cater to the needs of our customers including cloud providers.”

The announcement follows the news of Datacenter.com launching a globally available channel partner program for its on-demand colocation services with month-to month contracts. This channel program is aimed at Cloud Service Providers (CSPs), Managed Service Providers (MSPs), systems integrators and IT consultancy firms, enabling them to package their own offerings with Datacenter.com’s carrier-neutral and cloud-neutral colocation services.

“Datacenter.com’s solid brand name, its unique on-demand proposition, its compliant infrastructure and professional management, as well as its ambitious growth plans of rolling-out data centers on a worldwide scale definitely suit Cogent’s strategy of continuously expanding our global network with PoPs located in enterprise-grade facilities,” added Mr. Arbias. “We’re exited about the opportunity to work with Datacenter.com as we are striving to extend our footprint in the Amsterdam and other European markets. It will provide Datacenter.com’s customers with access to one of the world largest and most interconnected networks.”

About Cogent Communications
Cogent Communications (NASDAQ: CCOI) is a multinational, Tier 1 facilities-based ISP, consistently ranked as one of the top five Internet backbone networks in the world. Cogent specializes in providing businesses with high speed Internet access, Ethernet transport and colocation services. Cogent’s facilities-based, all-optical IP network provides services in more than 195 markets globally. Since its inception, Cogent has unleashed the benefits of IP technology, building one of the largest and highest capacity IP networks in the world. This network enables Cogent to offer large bandwidth connections at highly competitive prices. Cogent also offers superior customer support by virtue of its end-to-end control of service delivery and network monitoring. Cogent Communications is headquartered at 2450 N St, NW, Washington, D.C. 20037. To learn more about Cogent Communications, visit www.cogentco.com.

About Datacenter.com
Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support. To learn more about Datacenter.com, visit https://datacenter.com.

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Amsterdam, The Netherlands – Datacenter.com, an international data center colocation provider that paid more than $500,000 for its domain name while introducing a flexible month-to-month colocation subscription model three months ago, announces the launch of its channel partner program with global reach. The program is aimed at CSPs, MSPs, systems integrators and IT consultancy firms, enabling them to package their own offerings with Datacenter.com’s carrier-neutral and cloud-neutral colocation services designed for contractual and technical flexibility at one of the main Internet hubs in Europe, in Amsterdam.

Datacenter.com launched its on-demand, month-to-month colocation subscription model – called Start Direct Cabinets – at the end of 2017 to cater to the flexibility needs of cloud-oriented companies with dynamic operations and/or hybrid IT infrastructures in place. Now, Datacenter.com brings its highly flexible, cloud-neutral colocation model to the channel of CSPs, MSPs, systems integrators (SIs), IT distributors, IT consultancy firms, and other types of business partners interested in offering colocation services to their clients or referring them to Datacenter.com.


Data Center Amsterdam

“Channel partners selected by Datacenter.com will be able to benefit from our significant investments in state-of-the-art carrier-neutral data center infrastructure as well as our competitive price levels,” said Jochem Steman, CEO of Datacenter.com. “Initially, the program will be available from our brand new AMS1 facility in Amsterdam, the Netherlands, but soon our portfolio of facilities as well as the program will be expanded into other areas around the world – as we’ve planned a fast rollout of carrier-neutral data centers in strategic markets worldwide. The 54.000 square feet facility in the Amsterdam South-East business district is highly secured and outfitted with enterprise-grade amenities such as redundant N+1 cooling units, 2N power and 2N water supply. Next to that, we’ve used indirect adiabatic cooling technology to maximize energy savings, while the facility is certified as compliant for all relevant data center management regulations.”

Datacenter.com’s Channel Partner Program provides a range of benefits for channel partners tailored around the capabilities and requirements of each type of partner. The partner program comes in four flavors catering to the various need and requirements of different types of channel partners:

  • Lead/Referral Generation – Channel partners may collaborate with Datacenter.com by referring leads, no substantial data center services knowledge is required. The more accounts referred to Datacenter.com, the higher commission percentage partners will receive. The referral partnership is non-exclusive, meaning that partners are allowed to refer their colocation services leads to others as well. Besides that, there are no limits being set to the total number of referrals.
  • Reseller Partnership – Designed for ‘easy selling’ as the carrier-neutral and cloud-neutral data center infrastructure delivered has an enterprise-grade, ultra-low pPUE figure of 1,04 and there are no long-term contract commitments involved, Datacenter.com offers its reseller partners the opportunity to add new ‘easy’ revenue streams to their portfolios. This type of partnership is typically aimed at IT services partners including distributors who may consider themselves knowledgeable in the field of IT in general or in specific areas.
  • Solution Integration Partnership – This channel program option is built to help enable IT service providers maximize revenue streams by incorporating Datacenter.com’s enterprise-grade, flexible colocation services with month-to-month contracts into their own services offerings. Cloud service providers (CSPs), managed service providers (MSPs) and systems integrators (SIs) are enabled to seamlessly integrate Datacenter.com’s colocation services into their own (hybrid) services offerings.
  • Elite Partnership – This program option provides partners the opportunity to collaborate with Datacenter.com on an equal basis and utilize Datacenter.com’s co-branded sales & marketing enablement to drive opportunities that are closed together. Datacenter.com offers these types of partners dedicated technical resources to help them design customized solutions for their customers. Also included are sales & bid management support, for example. Marketing opportunities embedded include site visits, joint press releases, and much more.

“The Datacenter.com Channel Partner Program is designed to further expand our reach, but it’s a unique colocation offering we are sharing with our partners so it’s really providing a win-win,” added Mr. Steman. “Our Start Direct Cabinets with flexible, month-to-month colocation contracts; our ultra-low thus highly energy-efficient PUE; our strategically located and highly connected data centers in fiber-dense areas, starting in Amsterdam; not to forget a solid brand name and an organization that’s managed by long-time Internet veterans; these characteristics delivered by Datacenter.com all add up to a really unique offering. We’re convinced that the Datacenter.com channel program will enable easy and lucrative selling for partners signing up to this program.”

About Datacenter.com
Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support. To learn more about Datacenter.com, visit https://datacenter.com

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