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Microsoft, at KubeCon in Austin, Texas, announced two new open-source projects for serverless containers and Kubernetes-native DevOps, making it easier for developers to do more with Azure and Kubernetes. Virtual Kubelet and Open Service Broker for Azure (OSBA), the new open source projects, are built upon the existing services of Microsoft. Virtual Kubelet Virtual Kubelet is a new version of Azure Container Instances (ACI) Connector for Kubernetes, which Microsoft had released in July this year on an experimental basis. It offers the per-second billing model, suited to handle short-term usage fluctuations. The Virtual Kubelet comes with a pluggable architecture that supports several runtimes. It integrates existing features of Kubernetes connector and enables users to target ACI or any equivalent runtime, empowering developers with serverless containers. The container hosting company, Hyper.sh, is joining in as a contributor to the project. James Kulina, Chief Operating Officer of…
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LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

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SUNNYVALE, CA – Datrium, the leading provider of Open Converged Infrastructure for hybrid clouds, today announced Datrium Cloud DVX, a cloud-native instance of Datrium DVX that offers recovery services for VMs running in DVX on-premises. Cloud DVX includes global cloud deduplication and provides the simplest and most efficient approach to VM and vDisk level backup and recovery available within a converged or hyperconverged infrastructure system offering.

Adoption of the public cloud for offsite backup and recovery has been a challenge because the size of backup data, the need for regular full backups, and the lack of adequate data reduction limits the economic and practical viability of doing so. According to Gartner1, “Deduplication is the key to reducing cloud storage costs, but most backup software’s cloud connectors do not support deduplication, and other choices are limited to a few cloud gateways and emerging integrated backup appliances with native cloud gateway function.” The report goes on to state, “Deduplication backup target appliances don’t support cloud storage as another tier without running a virtual edition in the cloud, which would incur additional cloud compute costs and more-expensive associated storage.”


Cloud DVX is a port of the DVX software to Amazon Web Services (AWS), and is a natural architectural fit. The first service available on Cloud DVX is a SaaS-based utility that runs on AWS, providing VM and vDisk backup and recovery for on-premise Datrium DVX systems. Beyond as-a-service simplicity, the new service offering delivers breakthrough global cloud deduplication and forever incremental backups to minimize the cost of capacity and network bandwidth. Granular, dedupe-aware recovery also provides accelerated Recovery-Time-Objectives (RTO) versus other AWS S3-based offerings.

Simple Service Sidesteps AWS Learning Curve
Datrium Cloud DVX eliminates the need to learn and setup AWS, deal with EC2 service outages, and manually handle software upgrades. The recovery service provides a simple one-click setup with AWS, then provides backup instance storage and recovery as a SaaS-based offering. As a part of the service, Datrium manages service availability. The service also includes automated software upgrades as well as proactive support related to AWS resources.

Because Datrium Cloud DVX provides direct-to-host restore, the management (and cost) of an additional on-premises backup or cloud gateway device is eliminated, further simplifying public cloud backup and recovery.

Cloud Economics Depend on Global Cloud Deduplication and Forever-Incrementals
Cloud DVX provides global cloud deduplication for AWS S3 across multiple protection groups, multiple on-premises DVX systems, and even across multiple sites. In addition, because Cloud DVX supports forever-incremental backups, no additional full backups are required after initial seeding. The differential, dedupe-aware snapshot backup service means that customers maintain full data efficiency both on-the-wire and at-rest. In addition, because this service supports end-to-end encryption, there is no need to add a separate VPN and related AWS charges.

This massive focus on data and network efficiency means that AWS resources are 65% lower2 and 91% lower versus the S3-based products from hyperconverged and hyperconverged backup vendors, respectively.

“As a financial services company, we need to retain data for up to 25-30 years for parts of our business and have been reliant upon tape to do so,” said Daryl Dressler, Infrastructure Engineer for Intuition LLC. “In the aftermath of Hurricane Irma, we needed to recover from tape held at Iron Mountain. However tape deliveries are best effort and with all the flooding that had occurred, the delivery trucks were unable to reach our data center for days. With the dedupe-aware efficiency of Datrium Cloud Backup for AWS, we can cost-effectively deploy it as a tape replacement and significantly reduce recovery time in these situations.”

Fast RTO Depends on Dedupe-Aware Data Retrieval and Direct-to-Host Restore
The combination of dedupe on-the-wire with granular recovery of an individual vDisk, significantly improves recovery time. As an example, recovering a 100GB vDisk in the cloud may require retrieval of just a few gigabytes of data and just seconds, thanks to duplicate data in the local DVX.

Because of the global on-premises and cloud deduplication capabilities of DVX, Cloud DVX provides an RTO more than 2X faster than Nutanix Cloud Connect. In addition, RTO benefits from direct-to-host restore. With independent backup products, data must first be restored to the backup system, fully rehydrated, and incremental backups replayed, before it is copied to the primary system. Because DVX combines Tier 1 application consolidation with built-in data protection offering direct-to-host restore, Cloud DVX delivers 2X faster RTO compared to HCI Backup vendors.

“I was looking for a cost-effective approach to offsite data protection for our research data,” said Jeff Cunningham, Director of Information Systems at the Agricultural and Resource Economics (AREC) department at the University of Maryland. “Datrium Cloud Backup was so simple to use, but I was interested in profiling the restore speed over our network. When I performed recovery testing, I was blown away – it was virtually instantaneous because Datrium took advantage of the fact that most of the VM data being recovered was already on my local system.”

“Cloud should be the new Iron Mountain, but it’s not. Most cloud backup approaches are still complex, expensive and slow,” said Brian Biles, CEO and Founder of Datrium. “Datrium’s Cloud DVX recovery service is the first approach that really addresses these issues..”

1 Gartner: Is Cloud Storage the New Tape? Pushan Rinnen, Refreshed: 6 January 2017 | Published: 21 March 2016
2 Based on daily snapshots of 40 terabytes of data with a 2% per day change rate over a 1 year period. AWS resources for Datrium were calculated to be $15.5K versus $44.5K and $179K for S3-based HCI and HCI Backup, respectively.

About Datrium
Datrium is the leader in Open Converged Infrastructure for hybrid clouds, a new breed of converged infrastructure that goes beyond hyperconvergence. Datrium converges compute, primary storage and cloud backup for vastly simpler administration, performance and protection of hybrid cloud infrastructure. The company is led by the founders and CTOs from Data Domain and early principal engineers from VMware. For more information, visit www.datrium.com.

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LAS VEGAS, NV – At AWS re:Invent 2017, VMware, Inc. (NYSE: VMW), and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced VMware Cloud™ on AWS is expanding availability from the U.S. West (Oregon) region to also include the AWS U.S. East (N. Virginia) region, and includes additional VMware capabilities and support for more AWS services, making it even easier for customers to move, run, and protect mission-critical applications at scale. For more information about VMware Cloud on AWS, visit: http://cloud.vmware.com/vmc-aws.

“The momentum for VMware Cloud on AWS is growing rapidly, and VMware and AWS are delivering major new capabilities after only three months of availability while enhancing our strategic relationship with new integrations across our platforms,” said Mark Lohmeyer, vice president and general manager, Cloud Platform Business Unit, VMware. “Customers of VMware Cloud on AWS will be able to migrate application portfolios to the cloud even more rapidly with Hybrid Cloud Extension and AWS Direct Connect, while maintaining the optimal levels of performance, scale, and availability required for mission-critical apps.”


“We are pleased to extend availability of VMware Cloud on AWS to the AWS U.S. East region. Both teams have been really focused on quickly iterating to provide the capabilities that our customers have told us they want,” said Sandy Carter, vice president, Enterprise Workloads for Amazon Web Services. “In addition to the availability, networking, and security features that will further support production workloads, we’re excited to extend native integrations with AWS Direct Connect.”

Scripps Networks Interactive is a leading provider of lifestyle content in the home, food, and travel categories for television, the internet, and emerging platforms. “We have a significant footprint with both VMware and AWS, and our goal is to create a hybrid cloud model that will seamlessly integrate our existing VMware infrastructure with our strategic public cloud, AWS,” said Drew Fredrick, vice president, IT Cloud & Infrastructure Services, Scripps Networks Interactive. “VMware Cloud on AWS will allow us to move, modernize, protect, and scale our applications, and expand the value of these applications with native AWS services. Having VMware vSphere at the core of the service means we get operational consistency with our on-premises environment, enabling us to maximize our existing IT skillsets and tools.”

Faster Application Migration with Seamless Portability
VMware Cloud on AWS customers have the ability to choose where to run their workloads based on their business needs. With VMware vSphere® vMotion®, new L2 stretched networking features, and AWS Direct Connect, customers will be able to migrate applications from their on premises VMWare cluster into VMware on AWS without any disruptions to the application, and without having to make any changes to the network configuration. Customers will also be able also use AWS Direct Connect for high-speed, reliable, and private network connectivity, supporting faster cold and live application migration with vMotion.

VMware Hybrid Cloud Extension™, an add-on SaaS offering for VMware Cloud on AWS, will provide large-scale migration between on-premises environments running vSphere 5.0+ and VMware Cloud on AWS with no replatforming, retesting, or change in tooling. Hybrid Cloud Extension will provide built in high performance Layer 2 extensions so customers will be able to keep the same networks, IP, and routing policies in place while moving workloads. This eliminates the need for extensive application dependency mapping when migrating applications to VMware Cloud on AWS. It also includes high performance Layer 2 extensions, data synchronization, traffic analysis, WAN optimizations, and built-in IPsec VPN connectivity that will enable secure, efficient, and effective cloud migration with no impact to application uptime.

Application Availability and Business Continuity for Mission-Critical Workloads
VMware Site Recovery™, a new service for VMware Cloud on AWS customers, delivers protection between customer data centers and VMware Cloud on AWS, or between environments running in separate AWS Availability Zones (AZs). With VMware Site Recovery, customers can lower capital expenditures by eliminating the need for a secondary disaster recovery site, streamline operations with automated orchestration, enable failover and failback with familiar management tools, and increase disaster readiness with non-disruptive, on-demand testing available anytime.

Scale, Security, and Visibility for Mission-Critical Applications
VMware and AWS are expanding the scale, network connectivity, and security capabilities of VMware Cloud on AWS to further support the most resource intensive applications such as Oracle, Oracle RAC, Microsoft SQL Server, Apache Spark and Hadoop.

VMware Cloud on AWS supports 32 host clusters and multiple software-defined data centers (SDDC) per organization today, and will support 10 clusters per SDDC soon. This will enable a single customer to support environments as large as tens of thousands of VMs. Customer SDDC environments run on a high-performance, dedicated, and highly secure next-generation AWS hardware infrastructure.

For application teams, VMware is adding support for Wavefront® by VMware, a VMware Cloud Service that allows customers to visualize, alert upon, and troubleshoot applications running on VMware Cloud on AWS. Wavefront by VMware provides an open API platform supporting more than 80 integrations to collect time-series data from application metrics collectors such as for Java, Ruby, Python, and Go, to service metrics collectors for MySQL, Pivotal, Kubernetes, AWS, and more.

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world-including the fastest-growing startups, largest enterprises, and leading government agencies-to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About VMware
VMware, a global leader in cloud infrastructure and business mobility, helps customers realize possibilities by accelerating their digital transformation journeys. With VMware solutions, organizations are improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps, creating exceptional experiences by empowering the digital workspace, and safeguarding customer trust by transforming security. With 2016 revenue of $7.09 billion, VMware is headquartered in Palo Alto, CA and has over 500,000 customers and 75,000 partners worldwide.

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NASHVILLE, TN & TEMPE, AZ – At WordCamp US, leading web hosting provider Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, announced its continued commitment to supporting the WordPress community through its global sponsorship of WordCamps, community organized conferences that take place in cities around the world where WordPress enthusiasts meet to share knowledge about WordPress and the online platform it offers.

“As a top-tier global sponsor of WordCamp, Bluehost contributes to building our community of passionate WordPress users. Bluehost’s investment in WordCamp is critical to keeping these events affordable for WordPress users to attend, share their knowledge and learn from each other, which is what the WordPress community is all about,” said Matt Mullenweg, lead developer WordPress and founder and CEO of Automattic.


WordCamp US will take place in Nashville, Tennessee where thousands of WordPress users, developers and advocates will meet to learn and share knowledge with the community. In addition to being an event sponsor, Bluehost provided two WordCamp US scholarships to Women Who WP through WordCamp Central and awarded one lucky Bluehost social media follower an all-expenses paid trip to WordCamp US 2017.

“We are proud of our contribution to the WordPress Foundation and our support of the WordPress community. Whether through our engagement with the community or our WordPress focused solutions, Bluehost is committed to supporting the growing number of small business owners and entrepreneurs around the world who use WordPress,” stated Bluehost Vice President of Product Development, Brady Nord.

Through monthly contests, Bluehost Twitter followers can win tickets to local WordCamp events, backpacks full of swag or a trip to WordCamp US 2018.

About Bluehost
Bluehost, an Endurance International Group company, is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source technology, Bluehost designs and operates its own servers, develops innovative new internet technologies, and actively supports and participates in the open source community. For more information, visit www.bluehost.com.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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REDWOOD CITY, CA and LAS VEGAS, NV – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced an expansion of its collaboration with Amazon Web Services (AWS) with the extension of direct, private connectivity to the AWS Direct Connect service to four additional Equinix International Business Exchange™ (IBX®) data centers in North America and Europe. The move advances the Equinix and AWS collaboration that enables businesses to connect their owned and managed infrastructure directly to AWS via a private connection, which helps customers reduce costs, improve performance and achieve a more consistent network experience.

Effective immediately, AWS Direct Connect will be available to customers in Equinix IBX data centers in Helsinki, Madrid, Manchester and Toronto, bringing the total number of Equinix metros offering AWS Direct Connect to 21, globally. Customers can connect to AWS Direct Connect at all available speeds via Equinix Cloud Exchange™ (ECX), cross connects or Equinix-provided metro connectivity options. Additionally, with the recently announced AWS Direct Connect Gateway, Equinix customers can also access multiple AWS regions with a single conection to AWS Direct Connect.


In addition to the four new markets announced today, Equinix offers AWS Direct Connect in the Amsterdam, Chicago, Dallas, Frankfurt, Los Angeles, London, Munich, New York, Osaka, São Paulo, Seattle, Silicon Valley, Singapore, Sydney, Tokyo, Warsaw and Washington, D.C. metro areas.
Direct connection to AWS inside Equinix IBX data centers is ideal for specific enterprise use cases, such as:

  • Securing and accelerating data flows: Applications such as business intelligence, pattern recognition and data visualization require heavy compute and low-latency connectivity to large data sets. Equinix Data Hub™ and Cloud Exchange can help enterprises control data movement and placement by enabling private, secure and fast connectivity between private data storage devices and AWS compute nodes, maintaining data residency and accelerating access between storage and compute resources.
  • Interconnecting to hybrid cloud and business ecosystems: Direct connection to AWS via the Equinix Cloud Exchange offers enterprises access to networks, IaaS, PaaS and SaaS providers and connectivity to thousands of other business ecosystems.
  • Direct and private connectivity to strategic cloud providers that avoids the public internet is a growing business practice for leading companies. According to the Global Interconnection Index, a market study published recently by Equinix, the capacity for private data exchange between enterprises and cloud providers is forecast to grow at 160 percent CAGR between now and 2020.
  • Equinix will showcase its cloud interconnection services at AWS re:Invent, Booth #2213, at The Venetian Hotel.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centers. In 48 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.

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