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Data centers these days are busy replacing expensive hardware solutions with "software-defined" everything, but the trend is the opposite when it comes to security.
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Google YourselfHave you Googled yourself lately? What comes up? Are there embarrassing pictures, stories you don’t want people to see or something else that nobody wants found?

If you’re active online, there’s a good chance information can easily be found just by Googling your name. This isn’t the best thing when you’re searching for a job. Your potential employers may Google you and find out all kinds of things you don’t want them to know.

There are ways to defend against this with good reputation management. Make sure you take care of all of the things on the following checklist before you start hunting for a job. If you don’t, it could be the reason you don’t get called in for an interview.

Check and Change your Social Media Settings

When it comes to your social media, you don’t have to be super public. You can change all of your settings to private and should before you start hunting for a job. There’s no reason to allow a potential employers to find something that gives off the wrong impression of you.

Most social media sites have a security section within the settings. This is the place to check and make sure it’s set to private before you move forward. It’s also helpful to know that some background and profile pictures may still be public. In some cases, you cannot hide these, so be aware of what they are and make sure they show you off in a professional way.

Avoid any Controversial Posts

If you make comments or posts on your social media that cause controversy, you could be rubbing someone the wrong way without knowing it. A potential employer may not agree with your political stance or something else about you. While they cannot fire you for this, they can decide to not interview you because of a post they found on Facebook.

Be aware of what your posting and don’t put anything controversial up for a while. Make sure you get the job before you go back to normal posting.

Change your Social Media Name

Social MediaNothing says you have to link your social media to your real name. You can change it to a pen name so that it’s not findable when Googling your real name. You can also use this tactic to have a separate personal account or professional account.

Get Things Removed

Maybe someone sad something about you or posted a story on you and it’s not exactly flattering. You can contact them and ask nicely if they will remove it from their website. It could even be a picture you posted or a comment you put up a while back. Either way, just ask to have it removed.

Check Your Own Website/Blog

If you have a blog out there or a website, make sure you don’t have anything on it you wouldn’t want found. Sometimes, your full name associated with the wrong website can be the problem. Make sure if it’s not something you want potential employers to find, you remove your name from it.

Get an Expert Involved

ExpertWhen it’s a big enough job that you need true reputation management, hire an expert. Some companies know how to push bad things to the bottom, remove them and put the best at the top when you’re Googled. Hiring an expert may be the right step if you really need to make sure your reputation is squeaky clean online.

There are plenty of things out there about all of us. You want to make sure when your name is put into Google, only good things show up.

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A new job site from the search and cloud giant Google has been launched. While no official announcement has been made by Google, the site is live and can be accessed online.

While some of the services created by Google have flourished, others have not. Google Spaces recently shut down because it wasn’t performing as expected. However, Google Hire has great potential as Google tries to compete with LinkedIn.

The site was developed by the Bepop team and will make it easier for companies to track and manage applications. It already has some job listings.

Read the full story here.

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Link BuildingLink building has been frowned upon, in some ways, when it comes to SEO. However, it’s still a very important strategy and works great, when done correctly. Since you cannot just build a website, add some content and expect people to find it, link building and other SEO strategies have to be employed.

If you already have quality content designed for good on-page SEO, you just need to start building good links. Here’s a look at why you should use link building and how to go about using it.

What is Link Building?

An SEO term used to describe the process of having another website or blog link to your website or blog from inside the content is known as link building. This helps to earn you a better ranking on Google and other search engines.

They value quality links over quantity, so buying a link building package isn’t always a good idea. However, when you acquire trustworthy links from large, authority website, it can make a huge difference. Getting these types of links regularly, will help turn your own website into an authority site.

Value of Top Quality Links

SEO LinksHigh quality links do a few things for your website. First, they give you a source of traffic. Second, they provide SEO benefits. Third, they help you create a new relationship. Google sees all of this as good and will give you more respect because of your links.

There was a time when the quantity of links trumped everything. Today, it’s all about quality and one high quality link can be far better than hundreds of low quality links. Getting high quality links has to be the goal instead of just getting any links.

A high quality link comes from a site relevant to what your site is about. For example, if you run a web hosting site, it would make sense for an internet security site to link to information found on your site. However, it makes less sense for a store selling cookware to link to your site.

The other part of high quality links is the authority aspect. It’s far better for someone with high traffic that is seen as an expert to link to your site than just some part-time blogger with very little traffic.

Link Building = Relationship Building

You don’t have to contact other websites to start building relationships with top notch sites. Instead, you can link to them and drive traffic their way. When this happens, the webmasters at the site you linked to will fine your site and will link to you, if you have good content.

It’s not hard to build these relationships, but it does take time and effort. You have to link to other websites and blogs regularly in order to get these relationships moving in the right direction.

Getting Started

The process of link building starts with finding influencers in your industry. Then, you want to start linking to those influencers when it makes sense. You can even use social media to help find these influencers.

Along with linking to influencers, you should start commenting on their blog posts and start the conversation. This helps to get you in front of them and the rest will happen naturally, over time.

High Quality Content Only

ContentLetting links build naturally by creating relationships is a great way to gain better SEO. However, this strategy won’t work if you don’t put up high quality content on your blog and website. Make sure the content is relevant, helpful and easy to read.

With these tips, you can start using link building to find more traffic gain SEO benefits and build lasting relationships.

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Brought to you by IT Pro
The Mirai botnet launched a record 620 Gpbs attack against Dyn last October, but according to new research the DNS provider may not have been the intended target.
A team of researchers from Google, Cloudflare, Merit Networks, Akamai, and several universities released a report at the Usenix conference last week which analyzed the Mirai botnet and found that the attacker was likely targeting gaming infrastructure, including the PlayStation network, but incidentally disrupted service to Dyn's broader customer base.
Report: Mirai Remains Threat as Hackers Repurpose Botnets
"Although the first several attacks in this period solely targeted Dyn's DNS infrastructure, later attack commands simultaneously targeted Dyn and PlayStation infrastructure, potentially providing clues towards attacker motivation," the researchers said. "Interestingly, the targeted Dyn and PlayStation IPs are all linked to PlayStation name servers— the domain names ns.playstation.net resolve to IPs with reverse DNS records pointing to ns.p05.dynect.net, and the domain names ns.playstation.net resolve to the targeted PlayStation infrastructure IPs."
"The attacks on Dyn were interspersed amongst other attacks targeting Xbox Live, Microsoft DNS infrastructure, PlayStation, Nuclear Fallout game hosting servers, and other cloud servers. These non-Dyn attacks are either ACK/GRE IP floods, or VSE, which suggests that the targets were
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Google is going to factor HTTPS when ranking websites in search results which it hopes will encourage more site owners to switch to HTTPS from HTTP, according to a blog post by the search giant on Wednesday.

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