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LANSING, MI – Liquid Web, LLC, the market leader in managed hosting and managed application services to SMBs and web professionals, has partnered with Glew, the leader in eCommerce Analytics and Business Intelligence, to bring advanced analytics to their Managed WooCommerce hosting customers.

Included in the cost of the Managed WooCommerce Hosting plan, the added feature means that SMBs can use actionable data from their stored order information to grow their business.

“Our partnership with Glew means we can help eCommerce stores turn tons of data into actionable information. We know it will change how they do business,” said Chris Lema, VP of Products and Innovation for Liquid Web. The automatic segmentation of both customer and product data puts Glew in a class all alone and far more powerful than what most companies use to collect their data, Google Analytics.

At Liquid Web, we’re focused on Powering the Business Potential for SMBs. By partnering with Glew, we help stores monitor their marketing channels (Google Analytics, Facebook, Instagram, Adwords, etc) to see which campaigns are delivering the best ROI. Additionally, the product analytics Glew provides, helps our customers optimize inventory, velocity and profit margins.

“The best part of all of this, from our customer’s perspective, is that we’re keeping all the data mining off of their WooCommerce store, which dramatically improves performance compared to people running normal WooCommerce reports,” said Lema.

While most customers would have to pay $200-500/month for Glew.io, customers of the Managed WooCommerce Hosting platform benefit from this partnership immediately because it’s included with every plan.

Visit Liquid Web’s Managed WooCommerce Hosting to learn more.

To learn more about Glew, visit: https://glew.io

About Liquid Web
Liquid Web powers content, commerce and potential for SMB entrepreneurs and the designers, developers and digital agencies who create for them. An industry leader in managed hosting and cloud services, Liquid Web is known for its high-performance services and exceptional customer support*. The company owns and manages its own core data centers, providing a diverse range of offerings from bare metal servers and fully managed hosting to Managed WordPress and Managed WooCommerce Hosting. Liquid Web is part of the Madison Dearborn Partners family of companies.

*2017 NPS Score of 66

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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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BOULDER, CO – Zayo Group Holdings, Inc. (NYSE: ZAYO) will expand its European data center presence with a new location in Feltham, UK. The zColo facility, the company’s first data center in the London metro area, will add 30,000 total square feet and 3.6 megawatts (MW) of critical power.

The new data center is driven by commitment from a major anchor tenant and strong demand in the UK. The carrier-neutral facility, which is located at the confluence of UK’s major telecom networks, provides extensive interconnectivity as well as access to Zayo’s global fiber backbone. It is located minutes from Heathrow.


The growth in consumer content, mobile business services, technology businesses and webscale cloud providers is driving demand for colocation space in London. Over the past several years, Zayo has leveraged network assets from Geo and Viatel, significantly growing its UK-based fiber business. The new data center provides an in-country location for these customers, meeting their requirements for high-capacity infrastructure that complies with Brexit-related data sovereignty laws.

“This new data center strengthens our commitment to the UK, providing customers with an excellent option for colocation and high-capacity fiber connectivity,” said TJ Karklins, senior vice president of Zayo’s zColo business segment. “This facility will offer low-latency connectivity to Slough, city center, and even around central London for connection directly to France and the rest of Europe. We look forward to delivering high-compliance, network-neutral solutions from our growing European platform.”

For more information on Zayo’s data centers, please visit zayo.com/services/data-center-colocation/.

About Zayo Group
Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies and finance, healthcare and other large enterprises. Zayo’s 127,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud infrastructure in its carrier-neutral data centers. Zayo provides users with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth. For more information, visit zayo.com.

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REDWOOD CITY, CA – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced the completion of its acquisition of the Infomart Dallas from ASB Real Estate Investments. The US$800 million debt and cash transaction provides approximately 1.6 million gross ft2 of space, which includes multiple diverse fiber entry points and more than 50 tenants including networks, colocation providers and office tenants.

The acquisition of the Infomart facility further broadens Equinix capabilities by strengthening interconnection density on the Equinix global platform; providing opportunity to accelerate business relationships in industries such as banking, technology, energy and healthcare; and supporting the Equinix enterprise offering. Additionally, it secures the ability to further expand in the Dallas market through build-out of the existing underdeveloped capacity and additional capacity to build on land adjacent to the Infomart building.


The agreement was signed on February 11, 2018 and the acquisition was completed on April 2, 2018.

  • The Infomart building generated approximately $50 million of revenues in 2017. Of that revenue, approximately $20 million was attributed to rent and maintenance recoveries from Equinix. Equinix expects this transaction to be adjusted funds from operations (AFFO) per share breakeven one year from closing. Additionally, there is a sizable AFFO upside from the future development of the acquired land parcel that is adjacent to the Infomart Dallas building.
  • The acquisition of this landmark facility and tenants will further strengthen the Equinix global platform. The Infomart is one of the largest interconnection hubs in the U.S. and is currently home to four of eight Equinix Dallas International Business Exchange™ (IBX®) data centers (DA1, DA2, DA3 and DA6). These data centers combined support approximately 3,500 built out cabinets and house more than 100 network service providers—more than any other data center provider in the Dallas metro area.
  • 451 Research 2017 “Dallas: Multi-Tenant Datacenter Market” report forecasts an 11% compound annual growth rate for data center capacity added to the Dallas market from 2013 through 2019. According to the report, market growth is fueled by “a strong demand driven by a steady increase of enterprises across multiple verticals locating their regional or national headquarters in the area. Additionally, the market continues to see interest from enterprises headquartered in major coastal markets, as they look to select a central location with high connectivity and low cost of operations for data-supporting operations across the US.”1
  • Dallas is a major interconnection point for LATAM traffic with key terrestrial routes serving Central and South America. In combination with our operations in Miami, Los Angeles, Bogotá, Sao Paulo, and Rio de Janeiro, Equinix continues to expand our solutions for enterprise, cloud and content providers looking to address the Latin America Market. According to the 2017 Interconnection Index Report published by Equinix, LATAM is expected to be the fastest-growing region in terms of Interconnection Bandwidth through 2020 as customers embrace an Interconnection Oriented Architecture approach.
  • As part of the deal, 28 Infomart employees, primarily in the operations functions of the acquired facility, have become Equinix employees or contractors.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most-interconnected data centers. In 48 markets worldwide, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com/

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LAS VEGAS – Switch and Rackspace today announced a new agreement to deliver Rackspace private cloud solutions and connectivity to managed public cloud solutions on AWS, Azure and Google in Switch’s highly secure and reliable Tier 5® Platinum data center PRIME locations. The agreement builds on Rackspace’s Fanatical Everywhere and Pay-As-You-Go Private Cloud services that allow customers to run private clouds in any data center, with a consumption and billing model similar to that for public clouds.

Switch and Rackspace customers will receive multiple benefits including:

  • The Industry’s Top-Rated Data Centers – Switch’s Tier 5® platinum data centers not only encompass the resiliency and redundancy in other data center ratings systems, but also evaluate more than 30 additional key elements, such as long-term power system capabilities, the number of available carriers, and 100-percent use of renewable energy.
  • On-Demand Private Cloud Solutions – Customers will have access to Rackspace private cloud solutions which provide customers with unparalleled flexibility using an on-demand delivery model that can be hosted in Switch’s Tier 5 data centers.
  • Global Cloud Connections – RackConnect®, Switch SUPERLOOP® and Public Cloud On-Ramps enable customers to connect with low latency to Rackspace’s managed solutions on the leading public clouds, combining the security of traditional colocation with the flexibility of the cloud.
  • Enhanced Security – By combining Rackspace Managed Security (RMS) solutions and Switch’s Tier 5® Platinum data centers, customers can attain unparalleled physical and cyber security to protect workloads across their various IT environments.
  • Management of Data and Applications – Rackspace provides managed services for the leading databases, enterprise applications in the Oracle and SAP ecosystems, and applications for ecommerce, digital marketing, and web content management.

“We see customers running more and more applications, and increasingly complex ones, on multiple IT platforms,” said Rackspace CEO Joe Eazor. “As part of a customer’s digital transformation, they are asking us for hybrid solutions delivered as a service in their corporate data centers or in colocation facilities like the highly secure Tier 5® Platinum data centers that Switch operates. We’re excited that our collaboration will enable Rackspace and Switch to serve that customer need.”

“Today, we are making it easier for customers with complex needs to have highly secure, reliable, and easy-to-use solutions,” said Switch founder and CEO Rob Roy. “Rackspace offers a holistic IT portfolio across managed public clouds, private clouds, and managed data, applications and security. It pulls together technology in a way that no other company can, and it does so wherever it makes the most sense for the customer. We’re looking forward to helping customers navigate their digital transformation journey together.”

Switch Tier 5® Platinum data centers PRIME locations include Las Vegas, Nevada, Tahoe-Reno, Nevada, Grand Rapids, Michigan and Atlanta, Georgia. To find out how to get Switch and Rackspace joint solutions, please email rackspace@switch.com.

About Switch
Switch (NYSE: SWCH), the technology infrastructure corporation headquartered in Las Vegas, Nevada is built on the intelligent and sustainable growth of the internet. Switch founder and CEO Rob Roy has developed more than 500 issued and pending patent claims covering data center designs that have manifested into the company’s world-renowned data centers and technology solution ecosystems. Visit switch.com for more information.

About Rackspace
Rackspace is a leading provider of IT as a service in today’s multi-cloud world. It delivers expert advice and integrated managed services across applications, data, security and infrastructure, including public and private clouds and managed hosting. Rackspace partners with every leading technology provider, including Alibaba, AWS, Google, Microsoft, OpenStack, Oracle, SAP, and VMware. The company is uniquely positioned to provide unbiased expertise on which technologies will best serve each customer’s needs. Rackspace was named a leader in the 2017 Gartner Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide and has been honored by Fortune, Glassdoor and others as one of the best places to work. Based in San Antonio, Texas, Rackspace serves more than 140,000 business customers, including most of the Fortune 100, from data centers on five continents. Learn more at www.rackspace.com.

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DENVER – Cologix™ a network and cloud neutral interconnection and data center company announced that the Uptime Institute awarded the coveted Tier III certification of Constructed Facility to the new COL3 data center in Columbus, Ohio. The 160K SQF, 18+MW data center is the largest neutral data center in the Columbus area, offering the most robust network and cloud ecosystem in the region. The Tier III certification is the IT industry’s most trusted and adopted global standard for the proper design, build and operation of data centers.

Tier III Certification of Constructed Facility ensures that data centers have been constructed as designed and verifies that it is capable of meeting the defined availability requirements. The Tier III Certification includes:

  • The data center design meets the demands determined by the global parameter system and the norms of the Uptime Institute for Simultaneous Maintenance.
  • Demonstrated redundant delivery path with ability to isolate power & cooling components and perform planned maintenance without suspending the data center’s operations or impacting IT operations.
  • Review of mechanical, structural, electrical, HVAC, plumbing, fuel pumps, networking, and more to ensure systems are built to the intended performance capacity, effectiveness, and reliability.
  • Live system demonstrations under real-world conditions, validating performance.

“Customers trust us with their business critical infrastructure and we are committed to delivering a connected, stable, secure and scalable data center environment for them,” said Grant van Rooyen, Chief Executive Officer, Cologix. “Part of that process includes designing data centers that pass the Uptime Institute’s rigorous criteria for concurrent Maintainability and we are exceptionally proud of our Operations and Construction teams who worked tirelessly to ensure COL3 was certified in order to ensure our Customers have access to the most sophisticated, protected and connected data center in Columbus.”

COL3, the largest and most advanced data center in the Columbus region, is concurrently maintainable, and offers scalable power solutions. Further unique attributes include an EF-4 tornado rating, K-rated perimeter fence and 24×7 guards. The redundancy, scale, security and connectivity enables Cologix to uniquely address growing market demand ranging from individual cabinets to multi-megawatt deployments.

To learn more about the Uptime Institute’s tier classification system, visit https://uptimeinstitute.com/tier-certification. To learn more about Cologix’s Data Center, visit http://www.cologix.com/ohio-colocation-columbus-col-3/.

About Cologix Inc.
Cologix provides reliable, secure, scalable data center and interconnection solutions from 25 prime interconnection locations across 9 strategic North American edge markets. Over 1,600 leading network, managed services, cloud, media, content, financial services and enterprise customers trust Cologix to support their business critical infrastructure and connect them to customers, vendors and partners. Our dedicated, experienced local teams and scalable solutions enable us to provide industry-leading customer service and the ability to successfully support customers at the Internet’s new edge. For a tour of one of our data centers in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, New Jersey, Toronto or Vancouver visit www.cologix.com.

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