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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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NEW YORK – The Switch® announced it will launch The Switch Access™, an extension of its global fiber and satellite network, at NAB 2018 (Booth SU4910). The Switch Access will allow customers easy access to The Switch’s extensive network of customers, connected venues, studios and production facilities, utilizing a broadband internet connection, from anywhere in the world.

Customers connecting to The Switch via The Switch Access can expect the same monitoring and end-to-end management of their feeds via The Switch Network Operation Centers with customer control via SwitchIT, The Switch’s patented scheduling and provisioning software platform. Once connected to The Switch, the customer gains seamless integration with The Switch resources including transport to studios and Over-The-Top (OTT) production, with The Switch’s proven quality of service and the ability to schedule transport, production and studios in one step.


With nearly 1,000 professional sports venues, studios, production facilities, broadcasters and OTT platforms connected to The Switch network, customers using The Switch Access can move content from or to the world’s leading producers, distributors, service providers and venues cost-effectively and with simple ease-of-use.

“The Switch has truly become a one-stop-shop supporting every aspect of the content supply-chain,” said Keith Buckley, president and CEO at The Switch. “Introducing The Switch Access, will provide content producers, who were located in regions outside of areas typically connected with major hubs, the opportunity to utilize every resource The Switch has to offer.”

The Switch will debut The Switch Access at the 2018 NAB Show in Las Vegas, alongside its existing product suite of services including: The Switch OTT, The Switch Studios, The Switch At Home, The Switch Mobile and SwitchIT, The Switch’s patented, award-winning customer-control software. The Switch can be found in the South Upper Hall of the Las Vegas Convention Center, booth SU4910. For more information on The Switch Access or to meet with The Switch at the 2018 NAB Show, please contact The Switch or visit: www.theswitch.tv/nab

About The Switch
The Switch is a leading global video solutions service provider, with owned and operated facilities in North America, Europe and the Asia Pacific region. The Switch currently provides advanced video switching and local fiber circuit services, scalable Ethernet, At-Home production, production studios, OTT transcoding, satellite delivery and network origination to more than 800 demanding video content producers and distributors around the world.

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HOPKINTON, MA – Dell EMC introduces its Virtual Edge Platform (VEP) family, the first-to-market software-defined wide area network solution (SD-WAN) with the new Intel® Xeon® D-2100 processor, to help speed digital transformation by connecting the enterprise edge to the cloud via universal Customer Premise Equipment (uCPE). The new virtualized solutions will enhance or displace expensive fixed-function access hardware.

As a leading use case, the Dell EMC VEP provides next-generation access to the network via SD-WAN. By enhancing WAN operations and economics, service providers and enterprise customers can drive growth, strengthen competitive differentiation and improve the end-user experience.


“There is a real need among service providers and enterprises to update network operations to address distributed and cloud-based applications and capitalize on changing economics enabled by cloud models,” said Tom Burns, senior vice president, Networking & Service Provider Solutions. “By infusing Open Networking into access networks to the cloud with the Virtual Edge Platform family, Dell EMC can help customers modernize infrastructure and transform operations while automating service delivery and processes.”

To control costs, reduce complexity and enable scalability for growth, many service providers and enterprises are modernizing infrastructure, not only in the data center, but out to the network edge, including branch offices. Using software-defined architecture, Open Networking and virtualization to improve network access, organizations can accelerate their digital transformation goals to take advantage of new market opportunities more quickly, flexibly and efficiently.

Dell EMC VEP4600 – Bringing Open Networking to the enterprise edge

Built with advanced intelligence for network virtualization and software-defined architecture, the Dell EMC VEP4600 provides an open Intel® architecture-based platform to support multiple simultaneous virtual network functions (VNF). Numerous proprietary physical devices can be consolidated into this single uCPE while maintaining the high performance levels needed to host many. The modular design includes room to grow with front panel expandability so the platform can be easily upgraded or serviced in the field as needed.

The VEP 4600 is powered by the new Intel Xeon D-2100 product family, Intel® QuickAssist Technology (Intel® QAT), and Data Plane Development Kit (DPDK). These features help optimize compute resources and provide efficiency for growing security workloads.

The Intel Xeon D-2100 product family’s performance, power and form factor have been tuned for higher performance-per-watt for SD-WAN and uCPE. It delivers more than 1.5x faster CPU performance1, up to 2x improvement in packet processing, 2x memory bandwidth and up to 4x memory capacity2. These processors enable complex packet processing and other scale-out workloads with responsiveness and low latency.

The cost- and power-efficient Dell EMC VEP4600 expands upon Dell EMC’s Open Networking initiative that offers customers choice and the ability to protect their investment. The Dell EMC VEP platform provides the performance, programmability and time-to-delivery to rapidly adapt new service requirements such as routing, firewalling and deep-packet inspection. These additional VNFs can be added to the VEP by customers and/or Dell EMC in the future if needed.

For large operators and enterprises with multiple locations, Dell EMC can help smooth procurement, deployment and support through its global manufacturing scale, logistics and services with a single point of contact and accountability.

Accelerating SD-WAN adoption with validated solutions

To help service providers speed time to market and enterprises simplify deployments, Dell EMC offers three validated solutions using the VEP4600. These solutions provide turnkey SD-WAN capabilities with pre-validated and pre-integrated configurations combining Dell EMC infrastructure and support services with industry-leading SD-WAN software from Silver Peak Systems, VeloCloud Networks and Versa Networks. Architected and tested to Dell EMC standards, these offerings enable customers to quickly deploy cost effective SD-WAN solutions or managed services.

Dell EMC
Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies. This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions. Dell EMC services customers across 180 countries – including 98 percent of the Fortune 500 – with the industry’s most comprehensive and innovative portfolio from edge to core to cloud.

1 Based on Dell projections comparing preliminary SIR performance projections on Intel® Xeon® D-2183IT against measured performance on Intel® Xeon® D-1581.
2 Up to 512GB memory capacity vs Intel® Xeon® D-1500 product family at 128GB.

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Nova Scotia, Canada – DemoWolf, producer of video support tutorials for the web hosting industry, today announced that effective immediately, they’ll be providing their video tutorials to web hosting companies who want them in their websites, for free.

This announcement comes on the heels of DemoWolf implementing a new business model about a year ago. At that time DemoWolf moved away from custom branding their video tutorials and selling them to web hosting companies – a service they’d offered since DemoWolf’s inception in 2005 – to instead offering a membership service whereby hosting providers could sign up to embed their video tutorials into their websites for a monthly fee.


This latest announcement however, seems to take their business model change to am entirely new level. Although there continues to be paid membership plans with more options, DemoWolf now offers a free plan that still allows companies to embed their video tutorials into the knowledgebase or support pages of their websites.

“After years of struggling to find the best model for our business, we feel we now have the formula, and the right pieces in place to continue bringing high quality video tutorials to market” says Rob Moore, president of DemoWolf. “Now every hosting company can offer our video support tutorials to their customers, absolutely free!”

The kicker as they say, is the video tutorials served through the free plan will have a short 5-10 second video ad play before the support video plays. Recognizing that DemoWolf’s members are typically web hosting providers, they will not allow ads for other web hosting or competing companies to display through their ad network. All ads will have to be approved by DemoWolf before being added to the network. In addition, ads will be a maximum of 10 seconds long, and will show a “timer” indicating when the ad will be finished and the main video can begin.

DemoWolf claims that their video support tutorials save hosting companies upwards of 80% in support costs. Instead of a hosting client calling or submitting a ticket to their hosting provider with basic questions, they can instead search for an answer online, and be presented with a video tutorial that will walk them through their solution.

About DemoWolf
DemoWolf currently has over 450 video tutorials covering many aspects of web hosting, and the most commonly asked questions by hosting customers. Topics include help videos on cPanel, Plesk, domain and DNS issues, email client setup instructions, FileZilla and other FTP client instructions, WordPress, and much more. DemoWolf also provides several free tools to help get their videos into members’ websites such as WHMCS, ClientExec, Blesta, HostBill and WordPress plugins and modules. For more information, you can contact DemoWolf by visiting their website at https://demowolf.com/contact/ or by calling their Halifax-based office at 1-902-225-7459.

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TAMARAC, FL – 3dcart is helping small businesses grow their presence online with a Get Your Business Online workshop, which will feature a lesson about creating a positive online experience for real-world customers. The workshop will be hosted today (Feb. 21) at 6691 Nob Hill Rd. Tamarac, FL 33321 from 12:30 PM to 2:00 PM.

Get Your Business Online with Google brings community members, business owners, and civic leaders together to help small businesses succeed on the web.


“We’re glad to participate in this initiative from Google in partnership with the Small Business Administration, Facebook, Square, and Constant Contact to teach small businesses how to create a seamless shopping experience for their customers,” says 3dcart CEO and founder Gonzalo Gil. “This aligns perfectly with our long-term goal of helping small eCommerce merchants to find and retain customers to grow their business.”

“4 out of 5 consumers use search engines to find local information nearby, yet only 37% of businesses have claimed their listing on a search engine,” says Soo Young, Manager of Google’s Get Your Business Online program. “Small businesses are the engine of local economies and when they flourish, their communities do as well.”

Get Your Business Online is a program that empowers communities to support their local businesses and encourage them to get on the map. Local businesses keep our communities strong; when we help them succeed on the web, they make our communities even stronger. The Open for Business: Create a Positive Online Experience for Real World Customers workshop is a Google presentation hosted by 3dcart. Visit http://www.gybo.com to learn more about the program and get involved.

Please RSVP here: https://docs.google.com/forms/d/e/1FAIpQLSdDep4ZBDJ_xsVSnyeo6jiLf8WIHzpMCxTNUgkaWsgUc3gvPA/viewform

About 3dcart
3dcart, located in Tamarac, Florida, is the most SEO-friendly eCommerce platform for retailers and internet marketers to grow their online stores’ traffic and sales. 3dcart includes 24×7 Technical Support, 100+ Mobile-Ready Themes, order management software, built-in blog, email marketing tools and more. Since 1997, the company has been a leader in the eCommerce market, building online stores for businesses of all sizes. Today, 3dcart is Visa PCI Certified and a Google Partner.

About Get Your Business Online
Get Your Business Online is a program designed to empower communities to support their local businesses by helping them get on Google Search and Maps for free. Businesses that are online grow 40% faster than those that aren’t. Let’s help every local business get their information online. Explore our site to learn how you can join in, support businesses in your community, and put your city on the map: gybo.com

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PARSIPPANY, N.J. – COLOTRAQ, the foremost global sourcing advisory firm and master agency for data center infrastructure services, announced the first of a series of free Cybersecurity Events that will be hosted across the US this year. The event will feature an interactive panel discussion from four diverse and dynamic thought leaders in the field of Cybersecurity. The panel will be discussing timely and relevant topics surrounding the world of Cybersecurity and how businesses can address Cybersecurity threats both known and unknown through actionable and comprehnsive strategies in 2018 and beyond.

The event will be followed by a networking cocktail reception from the W Hotel’s covered roof top lounge with breathtaking views of Manhattan’s skyline. The free event will feature an interactive panel discussion from diverse and dynamic Cybersecurity thought leaders from Cyxtera Technologies, Porzio Bromberg & Newman P.C., Razorpoint Security Technologies, Inc. and COLOTRAQ covering topics such as innovations in data center technology, cybersecurity planning and compliance, legal and regulatory changes and new threats in 2018 and what you can do about it. This event is sponsored by Cyxtera Technologies, the secure infrastructure company and one of COLOTRAQ’s Elite Partners.


When asked why the event is called a bootcamp, COLOTRAQ’s Founder and CEO, Dany Bouchedid said, “Unless you haven’t been keeping up with Cybersecurity related news, there is a persistent war being waged by hackers all over the world and our businesses are constantly under attack and the very first step before being deployed to battle is to first get through a Cybersecurity Bootcamp.”

The overall focus of this cybersecurity boot camp is the immediate cybersecurity concerns of business in 2018 – what new challenges we face today and how to address them. Our panel of experts which include Leo Taddeo (CISO, Cyxtera Technologies), Mark Goebel (Vice President of Cloud & Cybersecurity Program Management, COLOTRAQ), Deirdre Wheatley-Liss (Attorney, Porzio Bromberg & Newman P.C.) and Gary Morse (CISSP, CISM, CCSE, CCSA), President & Founder, Razorpoint Security Technologies, Inc. Topics covered will include:

  • Innovations in Data Center Technology {e.g. Software Defined (network) Perimeter}
  • Cybersecurity Planning and Compliance in the New Global Economy
  • Legal and Regulatory Changes for 2018 and Beyond
  • New Threats in 2018 and What You Can Do About it

Since space is limited and geared towards a specific audience, please contact the company directly in order to register for this free event.

About COLOTRAQ
COLOTRAQ is the foremost global sourcing advisory firm and master agency for colocation, managed hosting, cloud and related network services. Since 1999, COLOTRAQ has been helping find data center infrastructure solutions for businesses and institutions worldwide through its unrivaled network of over 400 service providers, 200 of which provide cloud services, in over 1,300 cities across 140 countries and territories. COLOTRAQ can instantly match customer requirements from a single rack to thousands of square feet of data center space along with managed hosting, cloud-based infrastructure and network services.

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