connected

Miami, FL – ColoHouse Data Center, leading colocation provider and second most connected facility in Florida, announces the acquisition of one of their largest and longtime partners, Netrouting. Netrouting offers an extensive selection of colocation, managed cloud hosting, internet and metro services, as well as operates and owns two data centers in The Netherlands and several other Points of Presence in the US, Europe, and Asia.

“Our customers have always been our best market indicators in terms of product development and market trends. At ColoHouse, we could not be more excited to be acquiring Netrouting and to provide modern-cloud based alternatives, hybrid colocation options world-wide, and a full suite of managed IT services, including hosting and bandwidth,” says ColoHouse CEO, Paul Bint. “our customer feedback positions us at the top of the market in terms of service and value with a Net Promoter Score (NPS) of 73 in 2017. With the addition of Netrouting, we look forward to attracting more global customers with a full service offering paired with our world-class support.”


Netrouting is a comprehensive internet service provider with offices in The Netherlands and Miami, FL. Netrouting offers hosting and internet services out of some of the most prestige cyber cities in the world, such as Amsterdam, Frankfurt, Miami, New York and Hong Kong. Started in 2007, CEO and Founder of Netrouting, Savvas Bout, was quickly able to adapt and grow his business across borders to stay competitive and innovative in the ever-evolving IT landscape.

“I couldn’t be more thrilled,” says Netrouting CEO, Savvas Bout. “At Netrouting , we have always been about moving forward, about taking that next step. It is that ambition and drive that took us to expand globally – from Amsterdam to Stockholm, on to Miami and the rest of the world. The joining of our 2 companies will further strengthen our position as a global solutions provider and expand our reach into different markets.”

Savvas Bout will be joining the ColoHouse team as Chief Technology Officer and his staff will also be joining the organization.

The acquisition has been finalized and company integration plans will be executed over the course of 2018.

About ColoHouse
ColoHouse is leading provider of colocation services and is the second most connected facility in Florida. Focused on delivering quality infrastructure, services and support, Colohouse gives their customers the ability to allocate more resources toward their core business. Incorporated in 2007, ColoHouse strives to provide world-class support and top of the line facilities to ensure we can satisfy small businesses to global enterprises alike.

About Netrouting
Since founded in 2007, Netrouting has been committed to creating the new standard in the fast-evolving world of hosting. Over the years, Netrouting has grown into a premium hosting provider with datacenters in The Netherlands, Sweden and the United States. Netrouting’s goal has always been to make hosting accessible to everybody. With an experienced and knowledgeable team, Netrouting has been devoted to make technology work for their clients. Working every day to fulfill the mission critical IT demands and challenges of companies at a fair price.

Read more

Filed under Web Hosting News by on #

SEATTLE – Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), announced the launch of the AWS EU (Paris) Region. With this launch, AWS now provides 49 Availability Zones across 18 technology infrastructure regions globally with another 12 Availability Zones and four regions in Bahrain, Hong Kong SAR, Sweden, and a second AWS GovCloud Region in the US expected to come online by early 2019. The AWS EU (Paris) Region is AWS’s fourth in Europe, joining existing regions in Germany, Ireland, and the UK. Tens of thousands of French customers already use AWS in other regions, and starting today, developers, startups, and enterprises, as well as government, education, and non-profit organizations, can leverage AWS to run applications and store data in France by going to: https://aws.amazon.com/fr/paris/

The AWS EU (Paris) Region offers three Availability Zones. AWS Regions are comprised of Availability Zones, which refer to technology infrastructure in separate and distinct geographic locations with enough distance to significantly reduce the risk of a single event impacting availability, yet near enough for business continuity applications that require rapid failover. Each Availability Zone has independent power, cooling, physical security, and is connected via redundant, ultra-low-latency networks. AWS customers focused on high availability can design their applications to run in multiple Availability Zones to achieve even greater fault tolerance. Additionally, the new AWS EU (Paris) Region gives customers with data sovereignty requirements the ability to store their data in France with the assurance that their content will not move unless they move it. The new Region adds to the existing infrastructure AWS already has in France, which includes three Edge Network Locations in Paris and one in Marseille, for customers looking to deliver websites, applications, and content to end users with low latency. These are part of AWS’s existing network of 107 Points of Presence (96 Edge Locations and 11 Regional Edge Caches) globally.


“For over a decade, AWS has been supporting French builders and entrepreneurs, in enterprises and startups, on their quest to reinvent and evolve their customer’s experiences,” said Andy Jassy, CEO of Amazon Web Services, Inc. “We have tens of thousands of French customers using AWS from regions outside of France, but we’ve heard them loud and clear and are excited to deliver them an AWS Region in France, so they can easily operate their most latency-sensitive workloads or house any data that needs to reside on French soil.”

Politicians and officials, from French central and local government, also welcomed the opening of the AWS EU (Paris) Region. “The establishment of the AWS Region in France reinforces the attractiveness of our country for digital companies, strengthens the trust of French organizations in the cloud, and creates the right conditions for their digital transformation,” said Éric Bothorel, La République En Marche! representative in the French National Assembly and member of the Economic Affairs Commission, with a focus on Digital Affairs. “The digital revolution is bringing about major economic, social, and societal changes and represents a tremendous growth opportunity for the benefit of the French economy as a whole. The cloud is the essential tool to ensure the development of this new economy and the digital transformation of businesses. It is also an important generator of jobs and we are glad to see AWS is a key part of this.”

Valérie Pécresse, President of Ile de France, also welcomed the new AWS infrastructure region saying, “We are delighted that Amazon Web Services is investing heavily in the opening of its datacenters in Île-de-France. It is a recognition of the strength and attractiveness of Ile de France, which is establishing itself as the technical hub of Europe. The region has already become established in the eyes of large companies and startups that have set up their headquarters in the metropolitan area. AWS’s choice to locate their datacenters here will help to attract even more companies and validates our ambition to be the first smart region of Europe.”

One of the reasons customers in France are moving to AWS is the company’s investment in security, compliance, and data protection. All AWS infrastructure regions around the world are designed, built, and regularly audited to meet the most rigorous compliance standards and to provide high levels of security for all AWS customers. These include ISO 27001, ISO 27017, ISO 27018, SOC 1 (Formerly SAS 70), SOC 2 and SOC 3 Security & Availability, PCI DSS Level 1, and many more. This means customers benefit from all the best practices of AWS policies, architecture, and operational processes built to satisfy the needs of even the most security sensitive customers.

AWS is certified under the EU-US Privacy Shield and the AWS Data Processing Addendum (DPA) is GDPR-ready and available now to all AWS customers to help them prepare for May 25, 2018, when the GDPR becomes enforceable. AWS’ DPA terms allow customers to transfer personal data to countries outside the European Economic Area (EEA) in compliance with European Union (EU) data protection laws. AWS also adheres to the Cloud Infrastructure Service Providers in Europe (CISPE) Code of Conduct. The CISPE Code of Conduct helps customers verify that AWS is using appropriate data protection standards to protect their data, consistent with the GDPR. In addition, AWS offers a wide range of services and features to help customers meet the requirements of the GDPR, including services for access controls, monitoring, logging, and encryption.

Customers and APN Partners welcome the new AWS infrastructure Region to France

In France, AWS works with tens of thousands of customers, including more than 80 percent of companies listed on the CAC 40, the French stock market index. Enterprises such as Canal+, Capgemini, Decathlon, Engie, LafargeHolcim, Le Figaro, Les Echos, Mondadori France, Nexity, Schneider Electric, Societe Generale, Soitec, TF1, and Veolia, are now using AWS to speed their time-to-market, lower their costs, and support their businesses globally.

CAC 40 enterprise Schneider Electric is a leader in energy management and automation and is using AWS to support its transition to becoming a digital business. “For the past six years, we have been working with AWS as a key technology provider to support our digital transformation,” said Hervé Coureil, Chief Digital Officer, Schneider Electric. “By migrating our old IT systems to the cloud, we can accelerate our time to market, lower our IT costs, and better support our global business operations. For example, we are building our enterprise big data platform on AWS to give us the ability to centralize data from dozens of critical operational systems. Using AWS enables us to accelerate key decision-making processes and gain meaningful insights from large datasets for our pricing, logistics, human resources, and risk management applications.”

Another CAC 40 enterprise using AWS to support innovation in its business is Societe Generale, one of the largest banks in France and the world. “Societe Generale Group has been working with AWS to accelerate its digital transformation while complying with European and French financial services regulations. Using AWS, we developed SG Research, an application that makes Societe Generale’s analyst reports available to corporate customers allowing them to make better investment decisions,” said Carlos Goncalves, Head of Global Technology Services, Societe Generale. “We welcome the new AWS Region in France as it will help to accelerate the deployment of our hybrid strategy by delivering lower latency between applications running in the cloud and our information systems running in French data centers.”

As well as large, security-conscious enterprise organizations, the public sector in France is also entrusting AWS with mission critical workloads to deliver the highest levels of security and privacy. Public sector organizations using AWS to transform the services they deliver to the citizens of France include Kartable, Les Restos du Coeur, OpenClassrooms, Radio France, Société Nationale des Chemins de fer Français (SNCF), and many others.

SNCF, the French state-owned railway company, chose to build its SNCF mobile application on AWS to give traffic information to the 14 million travelers across its network in real time. “Using AWS, we are able to absorb peaks of hundreds of thousands of users per second on our mobile application. In times of extreme weather, traffic events, holidays, or engineering work, many travelers will connect to the application at once, and AWS gives us the ability to scale to cater to all of our travelers,” said Agnes Chiroux, SNCF Application Project Manager. “The new AWS Region in France is an opportunity for us to speed-up innovation and ensure a good experience for our users. In the future, we expect to develop new predictive features for the SNCF application, using machine learning and big data services in the AWS Region in France, to deliver reliable information to travelers. Using the new AWS Region will enable us to pursue our mission which is to keep travelers informed in real time and always suggest the fastest and easiest way to reach their destination.”

Non-profit organizations are also adopting AWS to innovate and better complete their mission of helping the underprivileged people of France. One example is Les Restos du Coeur, a French charity that provides assistance to the needy, delivering food packages, and participating in their social and economic integration back into French society. Les Restos du Coeur is using AWS for its Customer Relationship Management (CRM) system to track the assistance given to each of its beneficiaries and the impact this is having on their lives. AWS offers Les Restos du Coeur high levels of security, which is essential for managing beneficiaries’ personal data. “We are delighted to learn that Amazon Web Services has opened data centers in France as it now gives us the option to keep the personal data of our beneficiaries in the country as we expand our use of the cloud,” said Patrice Blanc, CEO at Restos du Coeur. “We started our journey to the cloud by building our CRM system on AWS, which is used by thousands of volunteers in more than 2,000 centers. This allows our teams to manage how we serve beneficiaries and their participation in activities to get them back into society, such as resume writing workshops, cooking classes, French lessons, computing courses, and more. Using AWS, we can now deliver personalized support to each of our beneficiaries and this insight is helping us to bring more people out of poverty, get them into work, and further our mission of helping the people of France.”

Some of the most successful startups—as well as established enterprises and public sector organizations—in France are using AWS to build and rapidly expand their businesses across the country, throughout Europe, and around the world. Companies such as 1001 Pharmacies, Botify, CaptainDash, ContentSquare, Drivy, FrontApp, Iconosquare, Invoxia, Ividata, La Ruche Qui dit Oui!, Linxo, ManoMano, Nestor, Peter, Photobox, Predicsis, Pretty Simple, Realytics, Silkke, Slimpay, Softbank Robotics, Teads, Yomoni, and many more have embraced AWS as the infrastructure that is powering their businesses. One well-known example is AlloResto by JustEat, a leader in the French foodtech industry, which is using AWS to scale to cope with peaks in traffic as well as to innovate faster on behalf of its customers. “We are pleased that the new AWS EU (Paris) Region has now opened as it will allow us to store data closer to our thousands of French customers, lower the latency of running our application, and improve the customer experience,” said Noel Ly, International Platform Manager at AlloResto by JustEat. “We are running a foodorder platform that connects clients with participating delivery and takeaway restaurant partners which means our business sees intense spikes of activity for a few hours of the day, at lunchtime and again at dinner. Our website needs to scale up easily, and thanks to AWS, we are able to do this, fulfilling over 10 million orders this year. Using AWS, we estimate we will reduce our IT costs by around 50 percent in the next two years, something that would have been impossible with our previous co-location environment and for a company like us, saving costs is vitally important to the business. With AWS our stability has never been better which allows us to deliver customers a reliable and responsive application, as well as gourmet food.”

Startups in the regulated financial services industry are also using AWS to increase agility while ensuring the highest levels of security for their applications as they grow their businesses. PayPlug is an online credit card payment solution, which enables e-merchants to enrich their customer experience by providing user-friendly mobile payment gateways. “AWS has been key to the success of our business by providing us with a highly secure, compliant, and PCI DSS-certified infrastructure out of the box,” said Camille Tyan, CEO PayPlug. “When we started PayPlug, a service provider told us that we were too small and that it would be far too complicated for us to get PCI DSS certification, but they changed their mind as soon as we told them our data is hosted on AWS, due to the high levels of security and compliance it provides. Since then, in November 2016, we became one of the first FinTech startups operating on AWS to obtain the French Prudential Supervision and Resolution Authority (Autorité de Contrôle Prudentiel et de Résolution – ACPR) payment institution license. Now with AWS infrastructure in France, we look forward to further expanding the long list of financial services certifications and accreditations we have.”

French-based AWS Partner Network (APN) Partners also welcomed the arrival of the AWS EU (Paris) Region. The APN includes tens of thousands of Independent Software Vendors (ISVs) and Systems Integrators (SIs) around the world with APN participation among French based entities growing significantly over the past 12 months. APN Partners build innovative solutions and services on AWS and the APN helps by providing them with business, technical, marketing, and go-to-market support. In France, APN SIs supporting customers as they move to AWS include Premier Consulting Partners such as Accenture, Capgemini, Claranet, CloudReach, DXC, and Edifixio as well as Advanced Consulting Partners such as ABC Systemes, Atos, CoreExpert, Cycloid, D2SI by Devoteam, Linkbynet, Oxalide, Ozones, Scaleo, and Sopra Steria. These Partners are helping enterprise and public sector customers migrate to AWS, deploy mission-critical applications, and provide a full range of monitoring, automation, and management services. APN ISVs including Axway, Commerce Guys, Efront, MicroStrategy, Sage, Software AG, Splunk, Talend, Tibco, and Zerolight are already serving their French customers from AWS Regions around the world, with many also making their software available from the AWS EU (Paris) Region at launch. Customers can also easily find, trial, deploy, and buy software solutions for AWS on the AWS Marketplace.

Capgemini, a CAC40 company and global leader in consulting, technology services, and digital transformation, also welcomed the opening of the new AWS EU (Paris) Region. “We have been working with many regulated companies that want to store their data on French soil and, at the same time, take advantage of AWS, so we are excited about the benefits the new AWS Region in France will bring to our customers,” said Aiman Ezzat, Group Executive Board Member at Capgemini. “As well as French enterprise and public sector organizations, we also see this opening up an opportunity for our many international customers to expand their presence in France and to give their end users low-latency access to their applications in the country. We look forward to working with our customers on the migration of their workloads to this new AWS Region.”

Developers and businesses can access the AWS EU (Paris) Region beginning today. A full list of services is available at https://aws.amazon.com/fr/paris/

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 49 Availability Zones (AZs) across 18 geographic regions in the U.S., Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Read more

Filed under Web Hosting News by on #

HARRISBURG, PA – TE Connectivity (TE), a world leader in connectivity and sensors, today announced that it will showcase a range of industry-leading data communications connectivity solutions in booth 817 at the DesignCon 2018 expo on January 31-February 1 in Santa Clara, California. In addition, TE’s Nathan Tracy will speak on a panel of experts discussing the topic, “Examining System Challenges When Implementing Next Generation Data Center Input/Output (I/O) Connectivity.”

Sneak peak of TE’s featured live demos in their booth:

  • Sliver 2.0, an extension of the Sliver interconnect family, which has been identified as the standard and required product by several industry consortias like COBO, Gen-Z, EDSFF and Open Compute Project (OCP) for today’s and next-generation server and storage designs.
  • QSFP-DD, OSFP, copper cables and microQSFP high-speed I/O solutions showcasing thermal performance, RU faceplate density and data throughput capabilities.
  • Industry-leading STRADA Whisper high speed backplane connectors, featuring a continuously expanding range of configurations including direct plug orthogonal, mezzanine, and cables all delivering at 56 Gbps, 112 Gbps and beyond.


“Signal integrity, packaging density, power delivery, and thermal management are all key challenges as equipment designers roll out new networking systems for 400-Gigabit Ethernet and beyond,” said Nathan Tracy, standards manager, TE Connectivity. “TE is demonstrating robust solutions that meet these challenges.”

“We are proud to be at DesignCon showcasing our cutting-edge innovations like Sliver interconnects and scalable STRADA Whisper solutions, which revolutionized the way we design products for speed and performance. We look forward to working with our customers and leading entrepreneurs on co-creating the next leading integrated solutions for the data communications market,” Phil Gilchrist, vice president and CTO, TE Connectivity.

Learn more on our DesignCon 2018 events page at: http://www.te.com/usa-en/about-te/events/designcon-2018.html?tab=event

About TE Connectivity
TE Connectivity Ltd. (NYSE: TEL) is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 78,000 employees, including more than 7,000 engineers, working alongside customers in nearly 150 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.

Read more

Filed under Web Hosting News by on #

ST. LOUIS, MO – TierPoint, a leading national provider of hybrid IT solutions, announced today that it has achieved the Microsoft Gold Cloud Platform competency designation.

“We are part of a very select group in the Microsoft partner ecosystem that has achieved Gold status,” said Dave McKenney, Director of Product Management for TierPoint. “The designation confirms our capability and commitment to meeting the evolving technology needs of our customers.”

To earn Microsoft Gold competency, partners must successfully complete relevant professional certification exams, demonstrating their level of technology expertise as Microsoft Certified Professionals. They also must submit customer references verifying successful cloud projects, meet a revenue performance commitment for Microsoft solutions, and pass technology and/or sales assessments.


“By achieving a gold competency, TierPoint has proven their commitment and expertise in specific technology areas, which places them among a small percentage of Microsoft partners worldwide,” said Gavriella Schuster, corporate vice president, Worldwide Partner Group at Microsoft Corp. “For customers looking for a partner to help meet their unique business needs, choosing a company that has attained Microsoft competencies is a smart move. TierPoint has highly qualified experts with access to Microsoft technical support and product teams.”

About TierPoint
With an unmatched combination of clients, facilities, solutions and service, TierPoint is a leading national provider of hybrid IT, helping organizations drive performance and manage risk. The company has one of the largest customer bases in the industry, with over 5,000 clients ranging from the public to private sectors, from small businesses to Fortune 500 enterprises. TierPoint also has one of the largest and most geographically diversified footprints in the nation, with 40 world-class data centers in 20 markets and 8 multi-tenant cloud pods, connected by a coast-to-coast network. The company offers a comprehensive solution portfolio of private, multitenant, hyperscale, and hybrid cloud, plus colocation, disaster recovery, security and other managed IT services. Led by a proven management team, TierPoint’s network of hundreds of highly experienced IT professionals offer local, white-glove customer service, seamlessly managing and customizing agile solutions that address each client’s unique needs.

Read more

Filed under Web Hosting News by on #

DUBLIN – Host in Ireland, a strategic global initiative created to increase awareness of the benefits of hosting digital assets in Ireland, and winner of the Datacloud Europe 2016 award for Innovative Data Center Location, today announces the release of a new report, “Ireland’s Data Hosting Industry 2017.” The research study, created in collaboration with Bitpower and partly-funded by the Sustainable Energy Authority of Ireland (SEAI), examines the opportunities and challenges associated with the digital asset hosting industry in Ireland.

The report also attempts to establish a baseline of the size, by category and sustainability, of Ireland’s data centre industry, addressing the scale of energy in use, requested and predicted over the period from 2017 to 2024. In 2016, the total energy use for all operational data centres in Ireland was estimated to be 1.40 TWh. Ireland’s total electricity use in 2016 was 27.6 TWh. By way of illustration, the world’s data centres used 416.2 TWh in 2016, of which Ireland’s data centre energy use represented 0.34 percent of the industry total. By analysing the different types of data centres, and documenting the energy efficiency and best practices in data centre design and operations, the report will act as a useful reference for policymakers when looking to provide context to the growing global requirement for data centres, as a “Connected Planet” becomes a reality.


“Data has a much higher economic value than the energy that powers it, and all stakeholders should recognise this when trying to evaluate the sustainability of the data centre industry in Ireland,” comments David McAuley, Founder and CEO, Bitpower, and Host in Ireland Advisory Council member. “As ‘Ireland’s Data Hosting Industry 2017’ report indicates, collaboration between data centre operators, state utilities and agencies, and renewable energy developers will be key to maintaining Ireland’s position as a Tier 1 global location for hosting and participating in the next wave of growth.”

To download a copy of “Ireland’s Data Hosting Industry 2017” report, click here: http://hostinireland.com/resources/irelands-data-hosting-industry-2017-report

About Host in Ireland
Host in Ireland, winner of the Datacloud Europe 2016 award for Innovative Data Center Location, is an industry-led marketing initiative that provides timely and accurate information about Ireland’s digital asset hosting ecosystem at all times including demonstrating why Ireland is more cost-effective, efficient, reliable, secure and accessible than most other regions across the EU. There’s a reason companies like Microsoft, Zendesk, Facebook, Twitter, Amazon, Adobe and beyond have sought to host their solutions in as well as to/from Ireland. Many of these reasons are immediately realized due to access to affordable power, redundant network and bandwidth capacity along with a variety of data center providers that offer an array of services sustained by the “5 Ps”: Policy, People, Pedigree, Pipes, and Power. On top of that is a very attractive business management structure, implemented by Ireland, which is keenly interested to bring new businesses into the market. Ireland supports this initiative through its pro-business approach, attractive corporate tax and fiscal structures, common law based legal system, continued investment in off-Island fiber cables to the U.S. and Europe, financial support for data centre energy efficiency, and access to a skilled native English-speaking workforce – ensuring data asset compliance for companies large and small. For more information about Host in Ireland, visit www.hostinireland.com.

Read more

Filed under Web Hosting News by on #

LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

Read more

Filed under Web Hosting News by on #