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SUNNYVALE, CA – Datrium, the leading provider of Open Converged Infrastructure for hybrid clouds, today announced Datrium Cloud DVX, a cloud-native instance of Datrium DVX that offers recovery services for VMs running in DVX on-premises. Cloud DVX includes global cloud deduplication and provides the simplest and most efficient approach to VM and vDisk level backup and recovery available within a converged or hyperconverged infrastructure system offering.

Adoption of the public cloud for offsite backup and recovery has been a challenge because the size of backup data, the need for regular full backups, and the lack of adequate data reduction limits the economic and practical viability of doing so. According to Gartner1, “Deduplication is the key to reducing cloud storage costs, but most backup software’s cloud connectors do not support deduplication, and other choices are limited to a few cloud gateways and emerging integrated backup appliances with native cloud gateway function.” The report goes on to state, “Deduplication backup target appliances don’t support cloud storage as another tier without running a virtual edition in the cloud, which would incur additional cloud compute costs and more-expensive associated storage.”


Cloud DVX is a port of the DVX software to Amazon Web Services (AWS), and is a natural architectural fit. The first service available on Cloud DVX is a SaaS-based utility that runs on AWS, providing VM and vDisk backup and recovery for on-premise Datrium DVX systems. Beyond as-a-service simplicity, the new service offering delivers breakthrough global cloud deduplication and forever incremental backups to minimize the cost of capacity and network bandwidth. Granular, dedupe-aware recovery also provides accelerated Recovery-Time-Objectives (RTO) versus other AWS S3-based offerings.

Simple Service Sidesteps AWS Learning Curve
Datrium Cloud DVX eliminates the need to learn and setup AWS, deal with EC2 service outages, and manually handle software upgrades. The recovery service provides a simple one-click setup with AWS, then provides backup instance storage and recovery as a SaaS-based offering. As a part of the service, Datrium manages service availability. The service also includes automated software upgrades as well as proactive support related to AWS resources.

Because Datrium Cloud DVX provides direct-to-host restore, the management (and cost) of an additional on-premises backup or cloud gateway device is eliminated, further simplifying public cloud backup and recovery.

Cloud Economics Depend on Global Cloud Deduplication and Forever-Incrementals
Cloud DVX provides global cloud deduplication for AWS S3 across multiple protection groups, multiple on-premises DVX systems, and even across multiple sites. In addition, because Cloud DVX supports forever-incremental backups, no additional full backups are required after initial seeding. The differential, dedupe-aware snapshot backup service means that customers maintain full data efficiency both on-the-wire and at-rest. In addition, because this service supports end-to-end encryption, there is no need to add a separate VPN and related AWS charges.

This massive focus on data and network efficiency means that AWS resources are 65% lower2 and 91% lower versus the S3-based products from hyperconverged and hyperconverged backup vendors, respectively.

“As a financial services company, we need to retain data for up to 25-30 years for parts of our business and have been reliant upon tape to do so,” said Daryl Dressler, Infrastructure Engineer for Intuition LLC. “In the aftermath of Hurricane Irma, we needed to recover from tape held at Iron Mountain. However tape deliveries are best effort and with all the flooding that had occurred, the delivery trucks were unable to reach our data center for days. With the dedupe-aware efficiency of Datrium Cloud Backup for AWS, we can cost-effectively deploy it as a tape replacement and significantly reduce recovery time in these situations.”

Fast RTO Depends on Dedupe-Aware Data Retrieval and Direct-to-Host Restore
The combination of dedupe on-the-wire with granular recovery of an individual vDisk, significantly improves recovery time. As an example, recovering a 100GB vDisk in the cloud may require retrieval of just a few gigabytes of data and just seconds, thanks to duplicate data in the local DVX.

Because of the global on-premises and cloud deduplication capabilities of DVX, Cloud DVX provides an RTO more than 2X faster than Nutanix Cloud Connect. In addition, RTO benefits from direct-to-host restore. With independent backup products, data must first be restored to the backup system, fully rehydrated, and incremental backups replayed, before it is copied to the primary system. Because DVX combines Tier 1 application consolidation with built-in data protection offering direct-to-host restore, Cloud DVX delivers 2X faster RTO compared to HCI Backup vendors.

“I was looking for a cost-effective approach to offsite data protection for our research data,” said Jeff Cunningham, Director of Information Systems at the Agricultural and Resource Economics (AREC) department at the University of Maryland. “Datrium Cloud Backup was so simple to use, but I was interested in profiling the restore speed over our network. When I performed recovery testing, I was blown away – it was virtually instantaneous because Datrium took advantage of the fact that most of the VM data being recovered was already on my local system.”

“Cloud should be the new Iron Mountain, but it’s not. Most cloud backup approaches are still complex, expensive and slow,” said Brian Biles, CEO and Founder of Datrium. “Datrium’s Cloud DVX recovery service is the first approach that really addresses these issues..”

1 Gartner: Is Cloud Storage the New Tape? Pushan Rinnen, Refreshed: 6 January 2017 | Published: 21 March 2016
2 Based on daily snapshots of 40 terabytes of data with a 2% per day change rate over a 1 year period. AWS resources for Datrium were calculated to be $15.5K versus $44.5K and $179K for S3-based HCI and HCI Backup, respectively.

About Datrium
Datrium is the leader in Open Converged Infrastructure for hybrid clouds, a new breed of converged infrastructure that goes beyond hyperconvergence. Datrium converges compute, primary storage and cloud backup for vastly simpler administration, performance and protection of hybrid cloud infrastructure. The company is led by the founders and CTOs from Data Domain and early principal engineers from VMware. For more information, visit www.datrium.com.

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LAS VEGAS, NV – At AWS re:Invent 2017, VMware, Inc. (NYSE: VMW), and Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced VMware Cloud™ on AWS is expanding availability from the U.S. West (Oregon) region to also include the AWS U.S. East (N. Virginia) region, and includes additional VMware capabilities and support for more AWS services, making it even easier for customers to move, run, and protect mission-critical applications at scale. For more information about VMware Cloud on AWS, visit: http://cloud.vmware.com/vmc-aws.

“The momentum for VMware Cloud on AWS is growing rapidly, and VMware and AWS are delivering major new capabilities after only three months of availability while enhancing our strategic relationship with new integrations across our platforms,” said Mark Lohmeyer, vice president and general manager, Cloud Platform Business Unit, VMware. “Customers of VMware Cloud on AWS will be able to migrate application portfolios to the cloud even more rapidly with Hybrid Cloud Extension and AWS Direct Connect, while maintaining the optimal levels of performance, scale, and availability required for mission-critical apps.”


“We are pleased to extend availability of VMware Cloud on AWS to the AWS U.S. East region. Both teams have been really focused on quickly iterating to provide the capabilities that our customers have told us they want,” said Sandy Carter, vice president, Enterprise Workloads for Amazon Web Services. “In addition to the availability, networking, and security features that will further support production workloads, we’re excited to extend native integrations with AWS Direct Connect.”

Scripps Networks Interactive is a leading provider of lifestyle content in the home, food, and travel categories for television, the internet, and emerging platforms. “We have a significant footprint with both VMware and AWS, and our goal is to create a hybrid cloud model that will seamlessly integrate our existing VMware infrastructure with our strategic public cloud, AWS,” said Drew Fredrick, vice president, IT Cloud & Infrastructure Services, Scripps Networks Interactive. “VMware Cloud on AWS will allow us to move, modernize, protect, and scale our applications, and expand the value of these applications with native AWS services. Having VMware vSphere at the core of the service means we get operational consistency with our on-premises environment, enabling us to maximize our existing IT skillsets and tools.”

Faster Application Migration with Seamless Portability
VMware Cloud on AWS customers have the ability to choose where to run their workloads based on their business needs. With VMware vSphere® vMotion®, new L2 stretched networking features, and AWS Direct Connect, customers will be able to migrate applications from their on premises VMWare cluster into VMware on AWS without any disruptions to the application, and without having to make any changes to the network configuration. Customers will also be able also use AWS Direct Connect for high-speed, reliable, and private network connectivity, supporting faster cold and live application migration with vMotion.

VMware Hybrid Cloud Extension™, an add-on SaaS offering for VMware Cloud on AWS, will provide large-scale migration between on-premises environments running vSphere 5.0+ and VMware Cloud on AWS with no replatforming, retesting, or change in tooling. Hybrid Cloud Extension will provide built in high performance Layer 2 extensions so customers will be able to keep the same networks, IP, and routing policies in place while moving workloads. This eliminates the need for extensive application dependency mapping when migrating applications to VMware Cloud on AWS. It also includes high performance Layer 2 extensions, data synchronization, traffic analysis, WAN optimizations, and built-in IPsec VPN connectivity that will enable secure, efficient, and effective cloud migration with no impact to application uptime.

Application Availability and Business Continuity for Mission-Critical Workloads
VMware Site Recovery™, a new service for VMware Cloud on AWS customers, delivers protection between customer data centers and VMware Cloud on AWS, or between environments running in separate AWS Availability Zones (AZs). With VMware Site Recovery, customers can lower capital expenditures by eliminating the need for a secondary disaster recovery site, streamline operations with automated orchestration, enable failover and failback with familiar management tools, and increase disaster readiness with non-disruptive, on-demand testing available anytime.

Scale, Security, and Visibility for Mission-Critical Applications
VMware and AWS are expanding the scale, network connectivity, and security capabilities of VMware Cloud on AWS to further support the most resource intensive applications such as Oracle, Oracle RAC, Microsoft SQL Server, Apache Spark and Hadoop.

VMware Cloud on AWS supports 32 host clusters and multiple software-defined data centers (SDDC) per organization today, and will support 10 clusters per SDDC soon. This will enable a single customer to support environments as large as tens of thousands of VMs. Customer SDDC environments run on a high-performance, dedicated, and highly secure next-generation AWS hardware infrastructure.

For application teams, VMware is adding support for Wavefront® by VMware, a VMware Cloud Service that allows customers to visualize, alert upon, and troubleshoot applications running on VMware Cloud on AWS. Wavefront by VMware provides an open API platform supporting more than 80 integrations to collect time-series data from application metrics collectors such as for Java, Ruby, Python, and Go, to service metrics collectors for MySQL, Pivotal, Kubernetes, AWS, and more.

About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, and application development, deployment, and management from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world-including the fastest-growing startups, largest enterprises, and leading government agencies-to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About VMware
VMware, a global leader in cloud infrastructure and business mobility, helps customers realize possibilities by accelerating their digital transformation journeys. With VMware solutions, organizations are improving business agility by modernizing data centers and integrating public clouds, driving innovation with modern apps, creating exceptional experiences by empowering the digital workspace, and safeguarding customer trust by transforming security. With 2016 revenue of $7.09 billion, VMware is headquartered in Palo Alto, CA and has over 500,000 customers and 75,000 partners worldwide.

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NASHVILLE, TN & TEMPE, AZ – At WordCamp US, leading web hosting provider Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, announced its continued commitment to supporting the WordPress community through its global sponsorship of WordCamps, community organized conferences that take place in cities around the world where WordPress enthusiasts meet to share knowledge about WordPress and the online platform it offers.

“As a top-tier global sponsor of WordCamp, Bluehost contributes to building our community of passionate WordPress users. Bluehost’s investment in WordCamp is critical to keeping these events affordable for WordPress users to attend, share their knowledge and learn from each other, which is what the WordPress community is all about,” said Matt Mullenweg, lead developer WordPress and founder and CEO of Automattic.


WordCamp US will take place in Nashville, Tennessee where thousands of WordPress users, developers and advocates will meet to learn and share knowledge with the community. In addition to being an event sponsor, Bluehost provided two WordCamp US scholarships to Women Who WP through WordCamp Central and awarded one lucky Bluehost social media follower an all-expenses paid trip to WordCamp US 2017.

“We are proud of our contribution to the WordPress Foundation and our support of the WordPress community. Whether through our engagement with the community or our WordPress focused solutions, Bluehost is committed to supporting the growing number of small business owners and entrepreneurs around the world who use WordPress,” stated Bluehost Vice President of Product Development, Brady Nord.

Through monthly contests, Bluehost Twitter followers can win tickets to local WordCamp events, backpacks full of swag or a trip to WordCamp US 2018.

About Bluehost
Bluehost, an Endurance International Group company, is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source technology, Bluehost designs and operates its own servers, develops innovative new internet technologies, and actively supports and participates in the open source community. For more information, visit www.bluehost.com.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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Amsterdam, the Netherlands – Datacenter.com, a recently established European colocation data center provider that paid over $500,000 to buy its domain name while planning a targeted global roll-out of large-scale colocation data centers globally, announces it has completed the first phase of its flagship data center in Amsterdam, Datacenter.com AMS1. This highly energy-efficient facility features a unique data center setup with indirect adiabatic cooling technologies while achieving a calculated pPUE figure of 1.04.

Built in several phases, Datacenter.com’s new flagship data center – the company’s first, located in the heart of Amsterdam’s Southeast business district featuring one of the highest fiber densities in the world – will total 54.000 square feet (5.000 square meters) of colocation data center space upon completion. Phase 1 of this carrier neutral data center facility in Amsterdam provides 19.500 square feet (1.800 square meters) of net technical colocation space and is now open for business.


Adjacent to the Amsterdam Internet Exchange (AMS-IX) and Amsterdam Schiphol International Airport, Datacenter.com Amsterdam AMS1 is engineered to deliver 2N critical power redundancy, allowing for concurrent maintenance without interruption. Each data center development phase is designed and constructed so as to ensure no interruptions to the existing infrastructure and data halls during installation and commissioning of future development phases.

100% Renewable Energy, ISO 14001:2015

Over 60% of phase 1 has already been pre-let to a variety of leading customers, commented Datacenter.com CEO Jochem Steman. “Our highly secure, highly reliable colocation data center in Amsterdam generated serious interest from multiple customers prior to go-live,” said Mr. Steman. “Our company management and engineering team gained trust and commitment from a significant part of those prospects. Among them quite a lot of cloud providers, also large ones, planning to reduce the cost of their global network access and improve their business performance. Our highly efficient data center infrastructure with high-density power levels and multiple low-latency connectivity options to choose from will cater to the needs of HPC, finance and gaming customers as well.”

With a calculated pPUE of 1.04, Datacenter.com AMS1 is one of the most energy efficient thus cost effective data centers in Amsterdam – with very limited power and cooling capacity required per unit of IT. The facility not only utilizes this advanced, patented indirect adiabatic cooling technology without the need for raised floors, it also features the latest generation of highly energy efficient Uninterruptable Power Supply (UPS) systems. On top of that, Datacenter.com AMS1 is running entirely (100%) on green power generated from renewable resources, which would keep their environmental footprint to a minimum.

“We’re not just trumpeting our environmental credentials,” said Mr. Steman. “Datacenter.com is able to submit third party evidence – as we’ve been awarded ISO 14001:2015 environmental certification among other certifications that we think are must have accreditations for an enterprise-grade colocation provider.”

Digital Media, Financials, CSPs, Enterprises

“The ultra-low pPUE figure and the ISO 14001:2015 accreditation not only reflect our environmental efforts,” added Mr. Steman. “Green technological innovation is the key to building future-proof colocation data centers while achieving an operationally efficient, high-performance computing environment for applications that include HPC, financial trading, and gaming. Datacenter.com Amsterdam AMS1 will serve new market demands from the digital media sector, financials, cloud service providers and enterprises requiring demanding, highly available and carrier-neutral data center space in Amsterdam – utilizing the international network density and low latency fiber connectivity in this area.”

Initial colocation customers have already begun to install their equipment in Datacenter.com AMS1. Another Datacenter.com facility location already planned includes Dallas, TX. “There is obvious demand for a new world-class carrier neutral data center provider with global coverage,” added Mr. Steman. “With Datacenter.com AMS1 we offer our customers the most advanced, efficient and sustainable data center architecture in Amsterdam to date. It’s just the beginning however of a global roll-out through which we will help our colocation customers achieve successes worldwide.”

About Datacenter.com
As an extremely ambitious carrier-neutral data center provider, Datacenter.com has scheduled the rollout of several large-scale, flexible colocation data centers worldwide in the coming years. Headquartered in Cyprus, Datacenter.com will start with the delivery of colocation services from its premises in Amsterdam. This flagship data center, Datacenter.com AMS1, represents the first phase in an ambitious targeted rollout. It spans 54.000 sq. ft. and features a calculated, highly energy-efficient pPUE of 1.04. Other locations worldwide are soon to follow.

Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support.

To learn more about Datacenter.com, visit: https://datacenter.com.

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REDWOOD CITY, CA and LAS VEGAS, NV – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced an expansion of its collaboration with Amazon Web Services (AWS) with the extension of direct, private connectivity to the AWS Direct Connect service to four additional Equinix International Business Exchange™ (IBX®) data centers in North America and Europe. The move advances the Equinix and AWS collaboration that enables businesses to connect their owned and managed infrastructure directly to AWS via a private connection, which helps customers reduce costs, improve performance and achieve a more consistent network experience.

Effective immediately, AWS Direct Connect will be available to customers in Equinix IBX data centers in Helsinki, Madrid, Manchester and Toronto, bringing the total number of Equinix metros offering AWS Direct Connect to 21, globally. Customers can connect to AWS Direct Connect at all available speeds via Equinix Cloud Exchange™ (ECX), cross connects or Equinix-provided metro connectivity options. Additionally, with the recently announced AWS Direct Connect Gateway, Equinix customers can also access multiple AWS regions with a single conection to AWS Direct Connect.


In addition to the four new markets announced today, Equinix offers AWS Direct Connect in the Amsterdam, Chicago, Dallas, Frankfurt, Los Angeles, London, Munich, New York, Osaka, São Paulo, Seattle, Silicon Valley, Singapore, Sydney, Tokyo, Warsaw and Washington, D.C. metro areas.
Direct connection to AWS inside Equinix IBX data centers is ideal for specific enterprise use cases, such as:

  • Securing and accelerating data flows: Applications such as business intelligence, pattern recognition and data visualization require heavy compute and low-latency connectivity to large data sets. Equinix Data Hub™ and Cloud Exchange can help enterprises control data movement and placement by enabling private, secure and fast connectivity between private data storage devices and AWS compute nodes, maintaining data residency and accelerating access between storage and compute resources.
  • Interconnecting to hybrid cloud and business ecosystems: Direct connection to AWS via the Equinix Cloud Exchange offers enterprises access to networks, IaaS, PaaS and SaaS providers and connectivity to thousands of other business ecosystems.
  • Direct and private connectivity to strategic cloud providers that avoids the public internet is a growing business practice for leading companies. According to the Global Interconnection Index, a market study published recently by Equinix, the capacity for private data exchange between enterprises and cloud providers is forecast to grow at 160 percent CAGR between now and 2020.
  • Equinix will showcase its cloud interconnection services at AWS re:Invent, Booth #2213, at The Venetian Hotel.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centers. In 48 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.

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DENVER – H5 Data Centers, a national colocation and wholesale data center provider, today announced the installation of a solar array at its Denver data center campus. The photovoltaic system will be completed by the end of November and capable of delivering up to 478 kWs of renewable power to its data center customers. Over the life of the system, approximately 23 million kilowatt hours of energy will be generated, or enough to power nearly 2,650 homes in Colorado for a year. As part of H5’s commitment to sustainability, it has invested over $10 million in energy efficiency improvements at its Denver data center campus.

“H5 Data Centers continues to make investments across our national footprint to improve the reliability and efficiency of our data centers,” said Josh Simms, founder and CEO of H5 Data Centers. “We are committed to providing reliable, long-term data center solutions for our customers. Not only will our customers realize a much higher percentage of solar power in their energy mix, but also we expect overall power costs at the Denver data center to be more economical in the future.”


In 2016, H5 Data Centers was the recipient of Xcel Energy’s Data Center Efficiency Award. Xcel Energy recognized H5’s sustainability leadership through its commitment to energy efficiency and investment in data center infrastructure improvements.

“H5 Data Centers is a clear leader in their sector,” said Alan Russo, senior vice president of sales and marketing at REC Solar. “Their top-notch data centers and robust service offerings are complimented by their continued investment in future sustainability. We are thrilled to be working with them and look forward to the system generating power soon.”

About H5 Data Centers
H5 Data Centers is one of the leading privately-owned data center operators in the United States with nearly 2 million SF under management. The company designs and engineers flexible and scalable data center and interconnection solutions to address the business and operational requirements of its customers. H5 Data Centers currently owns data centers in Ashburn, Atlanta, Charlotte, Cincinnati, Cleveland, Denver, Phoenix, San Jose, San Luis Obispo, and Seattle. For more information, visit www.h5datacenters.com.

About REC Solar
REC Solar is a nationwide leader providing complete commercial, public sector and utility-scale solar solutions. In 1997, our founders had a simple idea – create better power. Since then we have helped hundreds of organizations across the United States think differently about energy; saving money, creating predictability in operating costs, reducing their environmental impact, and pushing their business forward. REC Solar offers all design, engineering, financing and maintenance services in house, allowing for a simple customer experience. Our unmatched expertise and quality are enhanced by the creativity we bring to each project. By integrating into the core beliefs, values and community of the organizations we work with, we generate greater business value. For more information, visit www.recsolar.com.

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