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MONTRÉAL – ROOT Data Center announces today that it is the first wholesale data center in the world to use Artificial Intelligence (AI) and machine learning to reduce the risk of data center downtime. ROOT Data Center has partnered with state-of-the-art AI and machine learning technology firm Litbit, within ROOT’s Montréal-based facility.

This unprecedented application of leading edge technology enhances ROOT’s Data Center Infrastructure Management (DCIM) strategy, utilizing deep datasets to monitor and manage the overall health and status of critical systems within its data center. In addition to the crucial and constant monitoring by technicians, AI and machine learning capabilities help ROOT Data Center to better anticipate and manage potential failures before they occur. This helps ROOT staff to avoid, rather than recover, from operational outages.


“Reliability and uptime are key consideration for any data center user, ranging from cloud service providers, to hosting companies, video game developers and other large-scale IT organizations,” explains AJ Byers, President and CEO, ROOT Data Center. “At ROOT Data Center, we’ve made 100 percent uptime a top priority, and working with Litbit, we’ve pioneered the next wave of machine learning within data center operations to get us closer. Today, we’re proud to say that ROOT is championing the use of cutting-edge AI and machine learning technology to reduce the risk of downtime for customers of all sizes.”

The integration of AI into ROOT Data Center’s colocation ecosystem is designed to work alongside existing personnel as a partnership between humans and technology. Litbit provides AI Personas and machine-learning sensors trained by skilled data center technicians to identify indicators that fault is possible. ROOT can now utilize this new technology to augment their monitoring of the facility’s environment and help reduce the risk of outages.

“Business is everywhere and always in the data center more than anywhere else, but people can’t be,” says Scott Noteboom, CEO of Litbit. “That is the promise of AI, to help provide constant and intelligent oversight of the spaces and machines in a data center to improve business outcomes. We are proud to be working with ROOT to make good on that promise.”

While many large hosting companies and leading Cloud Service Providers (CSPs) move their data center operations to Montréal due to low electricity rates, cooler climate, and low-latency connectivity to Boston and New York City, the risk of costly facility downtime still remains. As a result of AI and machine learning integration to reduce that risk, ROOT Data Center is attracting a new wave of digital enterprise investment throughout Montréal, making the region a destination of choice for advanced colocation services.

About ROOT Data Center
ROOT is a next-generation data center company that provides colocation solutions to empower the world’s computing leaders. Its modular design promises optimal agility and efficiency, which enables all customers to scale their technology infrastructure and grow with confidence. Less power to waste, more power to you. For more information, visit www.rootdatacenter.com.

About Litbit
Litbit is San Jose-based company that has developed a platform that packages, automates, and magnifies domain expertise into AI personas with superhuman senses. Targeted at teams that manage spaces and equipment, its mobile-first solution makes it possible to implement end-to-end AI without the need for data scientists or complex deployments. Learn more at www.Litbit.com.

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EDISON, N.J. – Data center solution provider Bruns-Pak has created the first East Coast showroom to demonstrate the ServerLIFT line of lifting solutions for data center equipment. Located in Bruns-Pak’s Edison, NJ facility, the showroom currently features the ServerLIFT SL-500X® Powered Lift, designed to lift, move, and install servers and other heavy IT equipment within the narrow confines of server room aisles.

Premier IT equipment and server handling solutions provider, ServerLIFT, and mission-critical data center designer and builder, Bruns-Pak, have been working together since June 2017 on industry thought-leadership initiatives. Their collaboration has resulted in part with the new showroom where guests can visit with Bruns-Pak staff and learn about ServerLIFT solutions, operation, and safety, as well as data center (DC) safety. Visitors can access helpful resources highlighting assisted lifting devices (ALDs) and all of ServerLIFT’s data-center solutions.


Mark Evanko, Principal at Bruns-Pak, explained that the showroom would benefit the customers of both companies by demonstrating their equipment and services, while helping them expand their own professional network and gain access to industry-critical information. “We have customers right here, in New Jersey, who would benefit from seeing these popular server lifts in action,” says Evanko. “It is not safe for the equipment or the data center staff to be removing, transporting, and installing heavy and expensive servers without the help of a motorized server lift such as the SL-500X. Getting hands-on experience with the lifts is going to help them see why these units are a must-have for the more progressive data centers.”

A lot of data center managers are not even aware that there are server lifts created specifically for the data center environment. Evanko stated that by providing ServerLIFT devices in their showroom, Bruns-Pak experts can work with customers in-house. And, with access to ServerLIFT, the original equipment manufacturer (OEM), it can help deal with the constant changes of equipment servers, and racks. Evanko urges data center industry leaders to experience the difference between lifting heavy equipment by hand vs. using a data center- designed lifting device.

Interested company staff and individuals may schedule a showroom visitation and demonstration to test a ServerLIFT for themselves by setting up an appointment with Steve Bashkin, the Sales Director at ServerLIFT Corporation, or Mark S. Evanko at Bruns-Pak. Both company representatives can provide quotes and other information about ServerLIFT’s data center solutions.

The new demo room is located at 999 New Durham Road, Edison, NJ 08817.

About Bruns-Pak
Bruns-Pak specializes in developing corporate, higher education, healthcare, and public sector technology centers. Since 1980 the company has participated in over 6,000 data center projects that encompass consulting, design/engineering, construction management, general construction, and commissioning services. Additional services delivered based on demand in today’s marketplace include data center “hybrid,” IT, network, cybersecurity, migration, SaaS, colocation, cloud, container, relocation, and financing services typically associated with these projects. Bruns-Pak can be reached at 888-704-1400 or http://www.bruns-pak.com.

About ServerLIFT
ServerLIFT Corporation was founded in response to a growing demand for a safer and efficient way to handle servers and other IT equipment in the data center. They have forever changed the way IT equipment is handled, creating a competitive advantage for data center managers. ServerLIFT Corporation is headquartered in Phoenix, Arizona and is used in 60 countries worldwide. ServerLIFT can be contacted at 602-254-1557 or at serverlift.com

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Former head of Intel's Data Center Group Diane Bryant has been appointed Chief Operating Officer of Google Cloud, bringing an engineering background and 30 years of industry experience to the position, as well as experience leading a group that brought in $17 billion in revenue last year, according to a blog post announcing her appointment.
Bryant left her role at Intel in May, taking a lengthy leave of absence for family reasons. At the time Intel CEO Brian Krzanich credited her with transforming the group "from a server-centric group to a business that spans servers, network, and storage across all end-user segments, and with product lines and business models that extend beyond the traditional." At the same time Intel's shift included a greater focus on the server business, including an appearances by Bryant at AWS re:Invent to announce new chip deployments.
"Google Cloud is the most technologically advanced, most highly available, and most open cloud in the world," Google Cloud CEO Diane Greene wrote in the blog post. "We are growing at an extraordinary rate as we enable businesses to become smarter with data, increase their agility, collaborate and secure their information. Diane's strategic acumen, technical knowledge and client focus will prove invaluable as we accelerate the scale and reach of Google Cloud."
Bryant had worked at Intel since 1985, and was promoted from senior VP to executive VP in April 2016. She also serves on the board of United
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SUNNYVALE, CA – Datrium, the leading provider of Open Converged Infrastructure for hybrid clouds, today announced Datrium Cloud DVX, a cloud-native instance of Datrium DVX that offers recovery services for VMs running in DVX on-premises. Cloud DVX includes global cloud deduplication and provides the simplest and most efficient approach to VM and vDisk level backup and recovery available within a converged or hyperconverged infrastructure system offering.

Adoption of the public cloud for offsite backup and recovery has been a challenge because the size of backup data, the need for regular full backups, and the lack of adequate data reduction limits the economic and practical viability of doing so. According to Gartner1, “Deduplication is the key to reducing cloud storage costs, but most backup software’s cloud connectors do not support deduplication, and other choices are limited to a few cloud gateways and emerging integrated backup appliances with native cloud gateway function.” The report goes on to state, “Deduplication backup target appliances don’t support cloud storage as another tier without running a virtual edition in the cloud, which would incur additional cloud compute costs and more-expensive associated storage.”


Cloud DVX is a port of the DVX software to Amazon Web Services (AWS), and is a natural architectural fit. The first service available on Cloud DVX is a SaaS-based utility that runs on AWS, providing VM and vDisk backup and recovery for on-premise Datrium DVX systems. Beyond as-a-service simplicity, the new service offering delivers breakthrough global cloud deduplication and forever incremental backups to minimize the cost of capacity and network bandwidth. Granular, dedupe-aware recovery also provides accelerated Recovery-Time-Objectives (RTO) versus other AWS S3-based offerings.

Simple Service Sidesteps AWS Learning Curve
Datrium Cloud DVX eliminates the need to learn and setup AWS, deal with EC2 service outages, and manually handle software upgrades. The recovery service provides a simple one-click setup with AWS, then provides backup instance storage and recovery as a SaaS-based offering. As a part of the service, Datrium manages service availability. The service also includes automated software upgrades as well as proactive support related to AWS resources.

Because Datrium Cloud DVX provides direct-to-host restore, the management (and cost) of an additional on-premises backup or cloud gateway device is eliminated, further simplifying public cloud backup and recovery.

Cloud Economics Depend on Global Cloud Deduplication and Forever-Incrementals
Cloud DVX provides global cloud deduplication for AWS S3 across multiple protection groups, multiple on-premises DVX systems, and even across multiple sites. In addition, because Cloud DVX supports forever-incremental backups, no additional full backups are required after initial seeding. The differential, dedupe-aware snapshot backup service means that customers maintain full data efficiency both on-the-wire and at-rest. In addition, because this service supports end-to-end encryption, there is no need to add a separate VPN and related AWS charges.

This massive focus on data and network efficiency means that AWS resources are 65% lower2 and 91% lower versus the S3-based products from hyperconverged and hyperconverged backup vendors, respectively.

“As a financial services company, we need to retain data for up to 25-30 years for parts of our business and have been reliant upon tape to do so,” said Daryl Dressler, Infrastructure Engineer for Intuition LLC. “In the aftermath of Hurricane Irma, we needed to recover from tape held at Iron Mountain. However tape deliveries are best effort and with all the flooding that had occurred, the delivery trucks were unable to reach our data center for days. With the dedupe-aware efficiency of Datrium Cloud Backup for AWS, we can cost-effectively deploy it as a tape replacement and significantly reduce recovery time in these situations.”

Fast RTO Depends on Dedupe-Aware Data Retrieval and Direct-to-Host Restore
The combination of dedupe on-the-wire with granular recovery of an individual vDisk, significantly improves recovery time. As an example, recovering a 100GB vDisk in the cloud may require retrieval of just a few gigabytes of data and just seconds, thanks to duplicate data in the local DVX.

Because of the global on-premises and cloud deduplication capabilities of DVX, Cloud DVX provides an RTO more than 2X faster than Nutanix Cloud Connect. In addition, RTO benefits from direct-to-host restore. With independent backup products, data must first be restored to the backup system, fully rehydrated, and incremental backups replayed, before it is copied to the primary system. Because DVX combines Tier 1 application consolidation with built-in data protection offering direct-to-host restore, Cloud DVX delivers 2X faster RTO compared to HCI Backup vendors.

“I was looking for a cost-effective approach to offsite data protection for our research data,” said Jeff Cunningham, Director of Information Systems at the Agricultural and Resource Economics (AREC) department at the University of Maryland. “Datrium Cloud Backup was so simple to use, but I was interested in profiling the restore speed over our network. When I performed recovery testing, I was blown away – it was virtually instantaneous because Datrium took advantage of the fact that most of the VM data being recovered was already on my local system.”

“Cloud should be the new Iron Mountain, but it’s not. Most cloud backup approaches are still complex, expensive and slow,” said Brian Biles, CEO and Founder of Datrium. “Datrium’s Cloud DVX recovery service is the first approach that really addresses these issues..”

1 Gartner: Is Cloud Storage the New Tape? Pushan Rinnen, Refreshed: 6 January 2017 | Published: 21 March 2016
2 Based on daily snapshots of 40 terabytes of data with a 2% per day change rate over a 1 year period. AWS resources for Datrium were calculated to be $15.5K versus $44.5K and $179K for S3-based HCI and HCI Backup, respectively.

About Datrium
Datrium is the leader in Open Converged Infrastructure for hybrid clouds, a new breed of converged infrastructure that goes beyond hyperconvergence. Datrium converges compute, primary storage and cloud backup for vastly simpler administration, performance and protection of hybrid cloud infrastructure. The company is led by the founders and CTOs from Data Domain and early principal engineers from VMware. For more information, visit www.datrium.com.

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Amsterdam, the Netherlands – Datacenter.com, a recently established European colocation data center provider that paid over $500,000 to buy its domain name while planning a targeted global roll-out of large-scale colocation data centers globally, announces it has completed the first phase of its flagship data center in Amsterdam, Datacenter.com AMS1. This highly energy-efficient facility features a unique data center setup with indirect adiabatic cooling technologies while achieving a calculated pPUE figure of 1.04.

Built in several phases, Datacenter.com’s new flagship data center – the company’s first, located in the heart of Amsterdam’s Southeast business district featuring one of the highest fiber densities in the world – will total 54.000 square feet (5.000 square meters) of colocation data center space upon completion. Phase 1 of this carrier neutral data center facility in Amsterdam provides 19.500 square feet (1.800 square meters) of net technical colocation space and is now open for business.


Adjacent to the Amsterdam Internet Exchange (AMS-IX) and Amsterdam Schiphol International Airport, Datacenter.com Amsterdam AMS1 is engineered to deliver 2N critical power redundancy, allowing for concurrent maintenance without interruption. Each data center development phase is designed and constructed so as to ensure no interruptions to the existing infrastructure and data halls during installation and commissioning of future development phases.

100% Renewable Energy, ISO 14001:2015

Over 60% of phase 1 has already been pre-let to a variety of leading customers, commented Datacenter.com CEO Jochem Steman. “Our highly secure, highly reliable colocation data center in Amsterdam generated serious interest from multiple customers prior to go-live,” said Mr. Steman. “Our company management and engineering team gained trust and commitment from a significant part of those prospects. Among them quite a lot of cloud providers, also large ones, planning to reduce the cost of their global network access and improve their business performance. Our highly efficient data center infrastructure with high-density power levels and multiple low-latency connectivity options to choose from will cater to the needs of HPC, finance and gaming customers as well.”

With a calculated pPUE of 1.04, Datacenter.com AMS1 is one of the most energy efficient thus cost effective data centers in Amsterdam – with very limited power and cooling capacity required per unit of IT. The facility not only utilizes this advanced, patented indirect adiabatic cooling technology without the need for raised floors, it also features the latest generation of highly energy efficient Uninterruptable Power Supply (UPS) systems. On top of that, Datacenter.com AMS1 is running entirely (100%) on green power generated from renewable resources, which would keep their environmental footprint to a minimum.

“We’re not just trumpeting our environmental credentials,” said Mr. Steman. “Datacenter.com is able to submit third party evidence – as we’ve been awarded ISO 14001:2015 environmental certification among other certifications that we think are must have accreditations for an enterprise-grade colocation provider.”

Digital Media, Financials, CSPs, Enterprises

“The ultra-low pPUE figure and the ISO 14001:2015 accreditation not only reflect our environmental efforts,” added Mr. Steman. “Green technological innovation is the key to building future-proof colocation data centers while achieving an operationally efficient, high-performance computing environment for applications that include HPC, financial trading, and gaming. Datacenter.com Amsterdam AMS1 will serve new market demands from the digital media sector, financials, cloud service providers and enterprises requiring demanding, highly available and carrier-neutral data center space in Amsterdam – utilizing the international network density and low latency fiber connectivity in this area.”

Initial colocation customers have already begun to install their equipment in Datacenter.com AMS1. Another Datacenter.com facility location already planned includes Dallas, TX. “There is obvious demand for a new world-class carrier neutral data center provider with global coverage,” added Mr. Steman. “With Datacenter.com AMS1 we offer our customers the most advanced, efficient and sustainable data center architecture in Amsterdam to date. It’s just the beginning however of a global roll-out through which we will help our colocation customers achieve successes worldwide.”

About Datacenter.com
As an extremely ambitious carrier-neutral data center provider, Datacenter.com has scheduled the rollout of several large-scale, flexible colocation data centers worldwide in the coming years. Headquartered in Cyprus, Datacenter.com will start with the delivery of colocation services from its premises in Amsterdam. This flagship data center, Datacenter.com AMS1, represents the first phase in an ambitious targeted rollout. It spans 54.000 sq. ft. and features a calculated, highly energy-efficient pPUE of 1.04. Other locations worldwide are soon to follow.

Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support.

To learn more about Datacenter.com, visit: https://datacenter.com.

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REDWOOD CITY, CA and LAS VEGAS, NV – Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, today announced an expansion of its collaboration with Amazon Web Services (AWS) with the extension of direct, private connectivity to the AWS Direct Connect service to four additional Equinix International Business Exchange™ (IBX®) data centers in North America and Europe. The move advances the Equinix and AWS collaboration that enables businesses to connect their owned and managed infrastructure directly to AWS via a private connection, which helps customers reduce costs, improve performance and achieve a more consistent network experience.

Effective immediately, AWS Direct Connect will be available to customers in Equinix IBX data centers in Helsinki, Madrid, Manchester and Toronto, bringing the total number of Equinix metros offering AWS Direct Connect to 21, globally. Customers can connect to AWS Direct Connect at all available speeds via Equinix Cloud Exchange™ (ECX), cross connects or Equinix-provided metro connectivity options. Additionally, with the recently announced AWS Direct Connect Gateway, Equinix customers can also access multiple AWS regions with a single conection to AWS Direct Connect.


In addition to the four new markets announced today, Equinix offers AWS Direct Connect in the Amsterdam, Chicago, Dallas, Frankfurt, Los Angeles, London, Munich, New York, Osaka, São Paulo, Seattle, Silicon Valley, Singapore, Sydney, Tokyo, Warsaw and Washington, D.C. metro areas.
Direct connection to AWS inside Equinix IBX data centers is ideal for specific enterprise use cases, such as:

  • Securing and accelerating data flows: Applications such as business intelligence, pattern recognition and data visualization require heavy compute and low-latency connectivity to large data sets. Equinix Data Hub™ and Cloud Exchange can help enterprises control data movement and placement by enabling private, secure and fast connectivity between private data storage devices and AWS compute nodes, maintaining data residency and accelerating access between storage and compute resources.
  • Interconnecting to hybrid cloud and business ecosystems: Direct connection to AWS via the Equinix Cloud Exchange offers enterprises access to networks, IaaS, PaaS and SaaS providers and connectivity to thousands of other business ecosystems.
  • Direct and private connectivity to strategic cloud providers that avoids the public internet is a growing business practice for leading companies. According to the Global Interconnection Index, a market study published recently by Equinix, the capacity for private data exchange between enterprises and cloud providers is forecast to grow at 160 percent CAGR between now and 2020.
  • Equinix will showcase its cloud interconnection services at AWS re:Invent, Booth #2213, at The Venetian Hotel.

About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects the world’s leading businesses to their customers, employees and partners inside the most interconnected data centers. In 48 markets across five continents, Equinix is where companies come together to realize new opportunities and accelerate their business, IT and cloud strategies. www.equinix.com.

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