Business

ATLANTA, GA – Server Farm Realty, LLC (Serverfarm), one of the nation’s most innovative, privately owned data center developers and operators, today announced it has acquired the 305 Satellite Blvd data center complex in Suwanee, Georgia. The acquisition is Serverfarm’s first in Georgia and adds to its growing data center portfolio of more than 1 million square feet in seven U.S. markets. The Atlanta-area data center provides Serverfarm with a solid existing network ecosystem and additional wholesale data center inventory in Georgia.

“Our goal is to help our customers manage everything physical in the digital world so they can focus on their core business,” said Avner Papouchado, CEO of Serverfarm. “305 Satellite Blvd will provide an exciting opportunity for Serverfarm to enhance the business of existing and new clients.”

Atlanta Data Center Acquisition Highlights:

  • 153,000 SF data center with significant fiber and network access
  • Flexibility to enhance client business through management
  • Expendable power
  • Atlanta area has affordable power cost, low natural disaster risk and active digital echo system.

The Atlanta data center adds to Serverfarm’s growing North American data center portfolio, which also includes facilities in Moses Lake, WA; Santa Clara, CA; Chicago, IL; Charlotte, NC; Oak Brook, IL; and Toronto, ON.

To learn more about Serverfarm, visit http://www.serverfarmllc.com.

About Serverfarm, LLC
Serverfarm is a data center construction and operations expert organization focused on IT and facilities management. Our mission is to maximize data center and IT infrastructure efficiencies by providing a complete approach to managing data center environment and IT deployments.

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Amsterdam, the Netherlands – Datacenter.com, an exceptionally ambitious data center provider that paid over $500,000 to buy its domain name while planning a targeted global roll-out of large-scale colocation data centers, unveils its on-demand colocation services model designed to scale, Datacenter.com Start Direct Cabinets. With a month-to-month contract and no minimum term, the pay-as-you-go colocation offering provides cloud-like elasticity including highly flexible power and connectivity options.

Last week, Datacenter.com announced the official opening of its ‘green’ Amsterdam flagship colocation data center, Datacenter.com AMS1 – the company’s first facility that will total 54.000 square feet (5.000 square meters) of colocation data center space upon completion. The Amsterdam facility features a unique, highly energy-efficient data center setup with indirect adiabatic cooling technologies and a calculated pPUE figure of 1.04. Today, Datacenter.com announces the go-to-market strategy for their globally planned data center services operations. With this pay-as-you-go colocation offering featuring terms of contract flexibility, Datacenter.com intends to do things completely differently in the global data center services market.


The new offering, Datacenter.com Start Direct Cabinets, provides customers the opportunity to gain the benefits of enterprise-grade, pay-as-you-go colocation services on a flexible 30-day contract term. This colocation offering comes with flexible connectivity contracts as well, through which customers are enabled to easily adjust to changing networking requirements and public cloud platform access (such as AWS, Microsoft Azure, Google Cloud, or Oracle Cloud). The pay-as-you-go colocation offering with short-term commitments would help customers respond quickly to any shift in business requirements.

To learn more about Datacenter.com’s Start Direct Cabinets and their pay-as-you-go colocation offering with cloud-like elasticity, visit: https://datacenter.com/solution/colocation-services/start-direct-cabinet/.

‘Innovative Approach’

Datacenter.com expects its Start Direct Cabinets to seamlessly fit the hybrid cloud requirements of a broad portfolio of potential customers including Cloud Services Providers (CSPs), Enterprises, SMBs, Managed Services Providers (MSPs), Systems Integrators (SIs), and Internet Services Providers (ISPs). Start Direct Cabinets would cater to the needs of end-users as well as channel partners seeking highly flexible, low-risk investments.

“As our colocation business is founded by some industry veterans, we are aware that long-term colocation data center contracts are no longer convenient,” said Jochem Steman, Chief Executive Officer (CEO) of Datacenter.com. “With the launch of Start Direct Cabinets, Datacenter.com is responding to these cloud-like flexibility requirements. Next to our ultra energy efficient and highly modular thus scalable data center infrastructure, the introduction of Start Direct Cabinets is yet another example reflecting Datacenter.com’s innovative approach to deploying enterprise-grade colocation services.”

Capabilities of Datacenter.com Start Direct Cabinets include:

• Flexible colocation services – Pay-as-you-go install with month-to-month contract, no minimum term.
• Flexible power configurations – low to high-density options (from 3.68kW to 7kW)
• High-volume racks available – 54U cabinets (1200mm deep x 600mm wide)
• Multiple connectivity options – users may select their individual networking infrastructure, including Internet feeds, cross connects, et cetera.
• Managed engineering services – remote hands, 24×7 staffing onsite, et cetera.

Built in several phases, Datacenter.com’s new colocation data center marks the beginning of a global facility rollout in selected markets. Located in the heart of Amsterdam’s Southeast business district featuring one of the highest fiber densities in the world, the new facility is engineered to deliver 2N critical power redundancy. This would allow for concurrent maintenance without interruption.

Phase 1 of this carrier neutral data center facility in Amsterdam provides 19.500 square feet (1.800 square meters) of net technical colocation space. On top of its high energy-efficiency (pPUE: 1.04), Datacenter.com AMS1 is running entirely (100%) on green power generated from renewable resources, which would keep their environmental footprint to a minimum. Over 60% of phase 1 has already been pre-let to a variety of leading customers among which many cloud providers.

About Datacenter.com
As an extremely ambitious carrier-neutral data center provider, Datacenter.com has scheduled the rollout of several large-scale, flexible colocation data centers worldwide in the coming years. Headquartered in Cyprus, Datacenter.com will start with the delivery of colocation services from its premises in Amsterdam. This flagship data center, Datacenter.com AMS1, represents the first phase in an ambitious targeted rollout. It spans 54.000 sq. ft. and features a calculated, highly energy-efficient pPUE of 1.04. Other locations worldwide are soon to follow. Datacenter.com’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed. Datacenter.com’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support. To learn more about Datacenter.com, visit: https://datacenter.com.

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SAN FRANCISCO, CA – Digital Realty (NYSE: DLR), a leading global provider of data center, colocation and interconnection solutions, announced today that Hostway, a leading managed cloud hosting provider and specialist in compliant hybrid cloud hosting solutions, has selected Digital Realty as the foundation for its ongoing global expansion. Hostway is also joining the Digital Realty Service Exchange to provide its own clients with secure, direct access to multiple public cloud providers, including Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform.

Hostway has nine locations globally, the newest of which is located in Digital Realty’s Austin facility. Hostway serves SaaS, healthcare, financial services, e-commerce, and Internet of Things (IOT) customers, most of whom are executing hybrid IT strategies that balance on-premise infrastructure, colocation and public cloud environments.


Hostway’s offerings are highly differentiated, focusing on compliance and security with specialization in HIPPA, PCI and ISO. Hostway takes pride in its ability to manage large, multi-faceted cloud migrations with zero downtime, conducting successful migration every month involving large, complex applications.

“After a wide review of all options and comparison of several data center providers, we selected Digital Realty due to its superior reliability and low latency connectivity along with great customer service,” said Emil Sayegh, CEO and President of Hostway. “We view Digital Realty as a global platform with locations all around the world that we can leverage in our growth. Our clients have very specific requirements to comply with various regulations and we can always depend on Digital Realty to help us meet and exceed those. Additionally, the Digital Realty Service Exchange offers an unparalleled, extensive list of public cloud providers that is unmatched elsewhere in the market.”

Building on its longstanding Microsoft Azure offerings and recent introduction of AWS, Hostway continues to expand its cloud portfolio in terms of both service breadth and global distribution. Digital Realty’s Service Exchange is an ideal solution because it provides instant access to the hundreds of enterprise customers within the Digital Realty ecosystem, as well as extended connectivity to regional cloud epicenters around the globe. Automated network provisioning reduces manual efforts and accelerates speed to market, enabling enterprises to quickly begin adopting and consuming cloud services. Aggregating traffic from multiple customers over a single connection allows them to scale more efficiently.

“Hostway has truly distinguished itself through its focus on compliance and security, supported by its strong track record of resiliency and customer service,” said Sherri Liebo, SVP Marketing at Digital Realty. “Its experience in conducting cloud migrations with zero downtime for such a wide range of customers and applications is impressive. We are delighted that Hostway has selected Digital Realty for its ongoing expansion and look forward to working closely with Hostway and its customers to ensure their business needs are met.”

About Digital Realty
Digital Realty supports the data center, colocation and interconnection strategies of more than 2,300 firms across its secure, network-rich portfolio of data centers located throughout North America, Europe, Asia and Australia. Digital Realty’s clients include domestic and international companies of all sizes, ranging from financial services, cloud and information technology services, to manufacturing, energy, gaming, life sciences and consumer products.

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NEW YORK – Epsilon, a privately owned global communications service provider, today announces that Connectria, a global cloud service provider, will deliver on-demand cloud connectivity to its customers through Epsilon’s Infiny platform. Connectria provides award-winning cloud computing, managed hosting and custom hosting solutions for customers in over 35 countries worldwide and is connecting to Epsilon’s global network fabric at its U.S.-based data center facilities. Connectria’s customers now have on-demand access to a rich suite of connectivity solutions via Epsilon’s Infiny platform, as well as an increasingly valuable set of new bolt-on network enablement services that can be leveraged as they look to expand and grow their cloud programs.

“Connectria supports our customers’ ability to manage and grow their businesses in today’s distributed work environment,” explained the president and CEO of Connectria, Rich Waidmann. “Epsilon’s leadership in the communication services industry, the global reach of its network and the understanding of what it takes to be successful in the highly competitive cloud market make it the ideal partner for Connectria and our customers.”


Epsilon’s Infiny on-demand connectivity platform brings the speed and agility of the cloud to networking. It makes procuring and managing global connectivity simple with 24/7 access to services via its intuitive web portal or APIs. Through Infiny, Epsilon can offer Connectria’s customers direct connection capabilities to the other regional and global datacentre locations, as well as to Connectria’s public cloud service partners, such as Amazon Web Services and Microsoft Azure. Connectria’s partnership with Epsilon strengthens Connectria’s flexible and scalable solutions approach to cloud services and bolsters its position as a leading cloud services provider.

“On-demand connectivity is a key differentiator for managed service providers in the U.S. and will enable Connectria to accelerate its customers’ interconnect requirements and growth in the cloud,” said Jerzy Szlosarek, CEO, Epsilon. “The company’s broad customer base, traction in key growth markets for cloud services such as healthcare and financial services, and commitment to customer service and transparency makes Infiny the ideal fit for Connectria as it expands its global reach.”

About Connectria
Since 1996, Connectria has provided award-winning cloud hosting, remote monitoring and cloud security for more than 1,000 customers in over 30 countries worldwide. At the core of Connectria is our No Jerks Allowed® company philosophy. As The Jerk Free Company®, we’ve established a unique culture where every individual goes “the extra mile” to take care of our customers. Being The Jerk Free Company® extends beyond our people too. We make it easy to do business with us through flexible terms, scalable solutions and straight-forward pricing to serve the hosting needs of large and small organizations alike. For more information, please visit www.connectria.com.

About Epsilon
Epsilon is a global managed network service provider, extending carrier grade voice and data connectivity services to the world’s Communications and Cloud ecosystems. The company offers a smart network utility that combines on demand infrastructure, automation, web-based portals and APIs to give partners friction-free access to global connectivity for resolving complex global networking demands. All Epsilon services are powered by a next generation hyper-scalable global backbone which connects all the leading telecoms hubs globally. Across this fabric encompasses a dense ecosystem of carriers, service operators, internet exchanges and cloud providers offering the leading interconnect point for a diverse set of network and connectivity requirements. For more information, please visit www.epsilontel.com.

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MONTRÉAL – ROOT Data Center announces today that it is the first wholesale data center in the world to use Artificial Intelligence (AI) and machine learning to reduce the risk of data center downtime. ROOT Data Center has partnered with state-of-the-art AI and machine learning technology firm Litbit, within ROOT’s Montréal-based facility.

This unprecedented application of leading edge technology enhances ROOT’s Data Center Infrastructure Management (DCIM) strategy, utilizing deep datasets to monitor and manage the overall health and status of critical systems within its data center. In addition to the crucial and constant monitoring by technicians, AI and machine learning capabilities help ROOT Data Center to better anticipate and manage potential failures before they occur. This helps ROOT staff to avoid, rather than recover, from operational outages.


“Reliability and uptime are key consideration for any data center user, ranging from cloud service providers, to hosting companies, video game developers and other large-scale IT organizations,” explains AJ Byers, President and CEO, ROOT Data Center. “At ROOT Data Center, we’ve made 100 percent uptime a top priority, and working with Litbit, we’ve pioneered the next wave of machine learning within data center operations to get us closer. Today, we’re proud to say that ROOT is championing the use of cutting-edge AI and machine learning technology to reduce the risk of downtime for customers of all sizes.”

The integration of AI into ROOT Data Center’s colocation ecosystem is designed to work alongside existing personnel as a partnership between humans and technology. Litbit provides AI Personas and machine-learning sensors trained by skilled data center technicians to identify indicators that fault is possible. ROOT can now utilize this new technology to augment their monitoring of the facility’s environment and help reduce the risk of outages.

“Business is everywhere and always in the data center more than anywhere else, but people can’t be,” says Scott Noteboom, CEO of Litbit. “That is the promise of AI, to help provide constant and intelligent oversight of the spaces and machines in a data center to improve business outcomes. We are proud to be working with ROOT to make good on that promise.”

While many large hosting companies and leading Cloud Service Providers (CSPs) move their data center operations to Montréal due to low electricity rates, cooler climate, and low-latency connectivity to Boston and New York City, the risk of costly facility downtime still remains. As a result of AI and machine learning integration to reduce that risk, ROOT Data Center is attracting a new wave of digital enterprise investment throughout Montréal, making the region a destination of choice for advanced colocation services.

About ROOT Data Center
ROOT is a next-generation data center company that provides colocation solutions to empower the world’s computing leaders. Its modular design promises optimal agility and efficiency, which enables all customers to scale their technology infrastructure and grow with confidence. Less power to waste, more power to you. For more information, visit www.rootdatacenter.com.

About Litbit
Litbit is San Jose-based company that has developed a platform that packages, automates, and magnifies domain expertise into AI personas with superhuman senses. Targeted at teams that manage spaces and equipment, its mobile-first solution makes it possible to implement end-to-end AI without the need for data scientists or complex deployments. Learn more at www.Litbit.com.

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LONDON – A new, national study commissioned by WP Engine and conducted by the Centre for Generational Kinetics explores the mindset, preferences, and expectations of Generation Z, Millennials, Generation X and Baby Boomers for their current and future digital experiences. “The Future of Digital Experiences” study, which surveyed 1,005 people in the EU ages 14 – 59, found that for Generation Z – those born from 1996 to the present – the digital experience is their human experience. These digital natives expect to have constant access to the online world and want their digital experiences to be free, secure, authentic, transparent and personalised.

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” Where prior generations saw function or utility, Gen Z sees fun, connection and emotion. For them, there is no “online” or “internet.” Gen Z doesn’t distinguish whether they are online, on an app, in a social network’s platform or walking around with their mobile phone. To this generation, the digital world is ubiquitous and blends seamlessly with the real world- they price shop in stores, they hang out with their loved ones while waiting on line and they watch their favourite shows together with thousands of friends.


The expectation is not just that the web will play an increasingly larger role in their life, but that it is, and will continue to be, an absolutely integral part of their life. For example, 51 percent of Gen Z believes that in five years the internet will determine what they do on a daily basis, 38 percent believes their online reputation will determine their dating options, and a surprising 68 percent believes that online actions, including social media posts and past purchases, will affect future job offers. 58 percent of Gen Z even said that they predict internet usage will be as accurate for understanding whether a person gets a loan as their credit score.

The following are key findings from the study. Visit https://wpengine.com/gen-z-eu to learn more about the results and download a copy of the white paper and infographic.

• Digital Dependence v. Boomer Indifference: Gen Z doesn’t just view the digital world differently; they are more dependent on it than previous generations. 22 percent of Gen Z can’t go for more than one hour without the internet while 33 percent of Boomers can go two or more days without it. Another 39 percent of Gen Z says they could only comfortably go without online access for 2-8 hours. In other words, 61 percent of Gen Z can’t go more than eight hours without being online.
• This Time It’s Personal: Gen Z is 25 percent more likely than other generations to provide personal information to gain a more predictive, personalised online experience. In five years, 47 percent of Gen Z believe that websites will know what you are looking for before you tell them. 32 percent of Gen Z would stop visiting a website if it didn’t anticipate what they needed, liked or wanted. In addition, 41 percent of Gen Z believes that in the next five years websites will become more human in experience by exhibiting personalised emotions when you visit and interact with them.
• Virtually There: 45 percent of Gen Z believe virtual reality will be adopted within three years or less. 76 percent believe that the way we interact with the internet will change significantly. Biometrics, predictive technologies, voice and gestures are all predicted to replace typing on a singular device. For Gen Z, technology isn’t a tool for productivity, rather it’s a door to empathy.
• Authentically Yours: Authenticity on the internet is a significant factor for Gen Z. 41 percent of Gen Z needs to trust that people online are who they say they are and reviews come from real customers who purchased the product and aren’t incentivized. Conversely, 72 percent of Boomers want secure payments online and are less concerned with authenticity.
• Safe and Secure: With so many generational differences, one area where all generations resoundingly agree is with the need for safer, more secure digital experiences. Three of the top five things that all respondents want most from the web are better blocking from malware, more protection from fraud or ID theft and better authenticity around the trustworthiness of a website. However Gen Z takes this a step further. Gen Z is over 25 percent more likely than Boomers and Gen X to choose a digital world where websites or apps can predict and provide what users need at all times over one where a person is completely anonymous and has to make multiple manual selections. Gen Z is transitioning from fearful to fearless, because they see security as an enabler of better, more engaging online experiences.

“For Gen Z, there is an expectation that just about everything will either move online or go away completely,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “This presents an incredible opportunity for companies targeting their business and makes a brand’s digital face to the world – their website – the single most important place to express their purpose and deliver value. To effectively reach this younger generation, a brand’s digital experience needs to deliver value by establishing an ongoing dialogue with these stakeholders in an authentic, personalised and secure way. Anything less will be dismissed in 8 seconds or less.”

Added Jason Dorsey, President at The Centre for Generational Kinetics, “Gen Z already influences tens of billions of dollars in annual spending and will soon be the driver of every major consumer trend. In fact, it’s predicted that by 2020, Gen Z will be 40 percent of all consumers. Brands that can’t adapt to the unique needs and behaviour of these true digital and mobile natives are likely to fade into obsolescence and miss out on their incredible purchasing power.”

Gen Z is a large, increasingly influential group with a relationship to technology unlike any previous generation. In fact, their human experience is their digital experience, and they are dependent upon it. Gen Z has never known a time devoid of online access and they depend on it for entertainment over information. They also crave authenticity in all aspects of these digital experiences, and see security enabling better, more personalised interactions. Gen Z believes the future will be personal, with connected appliances and devices and uniformly personalised experiences across websites, apps, and platforms. This presents a huge opportunity to connect with them – in more human, more secure, more predictive and more personalised ways than ever before.

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