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WALTHAM, MA – In celebration of National Small Business Week (April 29 – May 5, 2018), a new survey from Constant Contact, an Endurance International Group (NASDAQ: EIGI) company and leader in email marketing solutions, sheds light on how small business owners approach and prioritize operations, marketing, strategic planning and more.

The nationally representative survey found that small business owners wear many hats and almost all (95 percent) do some form of marketing for themselves. However, when it comes to marketing and promoting their businesses, most entrepreneurs and small business owners are self-taught (64 percent) but still don’t consider themselves very marketing savvy, making the vendors and tools they select to support them even more important. In fact, less than half (46 percent) consider themselves “marketing savvy” and only nine percent say they are “extremely marketing savvy.”


“Marketing is key to the success of a small business, but the reality is that most small businesses and entrepreneurs aren’t marketing experts and have limited time and resources available to support marketing activities,” said Jonathan Kateman, general manager of Constant Contact. “At Constant Contact, we believe technology can level the playing field and, for the past 20 years, we have been committed to empowering small businesses and nonprofits with the tools and real, human support they need to succeed. From help figuring out the right marketing strategy for their individual needs, to content recommendations, design tips, expert-taught classes and professional support to take their marketing to the next level, we stand with small businesses every step of the way.”

Survey Sheds Light on Small Business Operations

Below are additional findings from the survey and insights from author, consultant and small business expert, Pamela Slim, who has partnered with Constant Contact to share these findings:

Operating Year-to-Year vs. Looking Ahead: Survey responses suggest that small business owners tend to operate on a year-to-year basis and often need to prioritize issues of the day and tangible, immediate business objectives over longer-term strategic plans. In fact, most small business owners (63 percent) plan strategically just a year (or less) in advance. Looking to the future, small business owners most often indicated that their top business goals for 2018 included the following:

  • 64 percent – Increasing revenue/sales
  • 53 percent – Increasing new customers
  • 33 percent – Offering superior customer service
  • 32 percent – Increasing productivity

“When you look at what small business owners are prioritizing in 2018, marketing is a critical component to achieving those goals,” said Slim. “When running a business, it can be easy to become reactive and let things like marketing activities fall by the wayside, but it’s important to remember that it doesn’t have to be all or nothing. Small, everyday steps can make a big difference.”

According to Slim, one of the best things small business owners can do to make the most of their time and resources is to leverage marketing tools that will enable them to more effectively communicate with their customers or potential customers. “Small business owners should not be afraid to try new technology,” she said. “Things like AI and automation may seem complex and ‘buzzwordy,’ but with the right partners it’s actually very fast and easy and a great way to make your marketing more effective while freeing up more of your time.”

Email Tops List of Key Marketing Tools: Of the tools included in the survey, email marketing is the most-used marketing tool among small business owners (42 percent). Many report that it helps them connect with new and potential customers (57 percent) and drive brand awareness (56 percent). Companies that have more employees (11-20) are more likely to use email marketing (61 percent vs. 42 percent of total small business owners surveyed), and the bigger the small business, the more important they believe it will be to their business’ future. Businesses that have 11-20 employees are also more likely to think email marketing will be important to the future of their business (69 percent vs. 51 percent of total small business owners).

  • Other top marketing tools utilized by small business owners include:
    • 39 percent – Online advertising
    • 39 percent – Promotions on their business’ homepage
    • 37 percent – Social media advertising and paid social content
    • 33 percent – Customer review collection

Digital Marketing Takes Precedence: Many small business owners prioritize digital marketing over more traditional tactics. Survey results suggest that traditional marketing tools like direct mail and print and TV advertising, once considered table stakes for businesses, are being utilized less often:

  • 32 percent – Print advertising
  • 26 percent – Direct mail
  • 22 percent – Event sponsorships
  • 6 percent – Billboard advertising
  • 6 percent – TV advertising

Hard-Working and Committed, but Not Competitive: Small business owners are unquestionably dedicated to their craft, with many describing themselves as “hard-working” (38 percent), “committed” (22 percent) or “passionate” (13 percent). However, almost no small business owners (3 percent) consider themselves “competitive.”

“This doesn’t mean small business owners aren’t serious about their bottom lines, but rather that they are team players who see themselves as part of their broader communities,” says Slim. “Small businesses are the lifeblood of our economy, and a vibrant, healthy small business community makes for a vibrant, healthy society. While small business owners are passionate about achieving their goals, they understand the importance of personal relationships and place great value on community.”

Driven by Desire for Independence and Passion, Entrepreneurship Becomes a Way of Life: People open small businesses for many reasons, but the biggest motivating factor is the desire to be their own boss (46 percent), followed by wanting to follow their passion (22 percent). For many small business owners, their entrepreneurial passion is so strong that they own multiple businesses. While many small business owners have only owned one small business (60 percent), two in five (38 percent) have owned between two to five small businesses.
Celebrating National Small Business Week

As part of the National Small Business Week Virtual Conference hosted by the Small Business Administration (SBA) and SCORE Association, Constant Contact will be hosting a free webinar, “Get New and Repeat Business on Autopilot with Email Marketing.” The webinar, presented by Dave Charest, Director of Content Marketing at Constant Contact, in partnership with the SBA, will take place at 4:00 PM ET on May 1, 2018, and provide practical advice on leveraging email marketing to drive sales. Constant Contact will also be celebrating with the SBA and SBA Small Business Award winners live in Washington, D.C., April 29-30, 2018 and hosting four educational seminars at the Small Business Expo in New York City on May 3, 2018.

To learn more about Constant Contact and to access resources to maximize email marketing efforts, from best-in-class marketing software to step-by-step guides and best practices for planning a campaign, creating content, harnessing data to optimize your results and much more, visit www.constantcontact.com.

About the Survey
This nationally representative survey was conducted online among 1,005 U.S. small business owners (those owning businesses with 1-20 employees; aged 18+) and fielded between March 15-20, 2018. The margin of error was +/- 3.07 and a 95 percent confidence level.

About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing for more than 20 years, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

About Endurance International Group
Endurance International Group Holdings, Inc. (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to enhance their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, Domain.com and SiteBuilder, among others. Headquartered in Burlington, Massachusetts, Endurance employs over 3,600 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.

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DALLAS, TX – Stream Data Centers is pleased to announce that it has acquired approximately 23 acres for construction of their new Dallas-area campus development in Garland, Texas. When completed in late 2018, the newly-constructed DFW VII facility will offer an expandable 140,000 square foot data center with redundant 40 MW utility feeds from an on-site substation provided by Oncor. Ultimately the campus will total approximately 400,000 square feet.

“Stream’s DFW VII data center will follow a successful formula from our previous Dallas-area developments and benefit from the best practices and improvements we’ve made along the way,” states Paul Moser, Co-Managing Partner of Stream Data Centers.


Stream Data Centers’ new DFW campus development will feature:

  • A 22.66 acre site in Garland, Texas located on Lookout Drive, in close proximity to robust Northeast Dallas, Richardson and Garland amenities, power and fiber infrastructure.
  • Initial 140,000 square-foot structurally-enhanced data center with land available for multiple phases.
  • Two (2) 40 MW utility feeds from a new on-site Oncor substation offering power at competitive transmission rates.
  • Two (2) diverse telco entrances, with multiple fiber providers and a strong mix of local, long haul and dark fiber providers to the site through multiple routes.
  • Designed to meet or exceed size and capital investment requirements under House Bill 1223 sales tax exemption program.
  • Optimal location outside of flight paths, railways and FEMA 500 year flood plain.

Stream has worked with multiple network service providers to secure diverse dark fiber paths back to the major carrier hotels and cloud interconnection locations, allowing our customers to expand beyond the providers that are in the immediate area with access to 100+ network and cloud providers. The site will offer numerous different paths between any major interconnection point or data center in the metro area.

“Our new development in Garland, Texas seeks to address the growing needs of cloud companies and enterprise users in and around the Dallas market,” Moser said. “We believe that our DFW VII data center will meet the needs of companies looking for highly-secure and resilient data center space with low-latency connectivity in the Dallas market.”

About Stream Data Centers
Since 1999, Stream has been an active investor and industry leader, providing premium services, optimized value and critical environments to Fortune 500 companies. To date, Stream has acquired, developed and operated more than two million square feet of data center space in Texas, Minnesota, Illinois, California and Colorado, representing more than 200 megawatts of power. Stream develops and operates highly resilient, scalable and efficient data centers, with products including fully-commissioned Hyperscale Data Centers, Private Data Center™ Suites, Ready-to-Fit™ Powered Shells, Build-to-Suit Infrastructure and Scalable Colocation Environments – all with immediate connection to network carriers and public cloud providers. Stream Data Centers is committed to improving the data center experience through exceptional people and service. Services supporting critical environments and energy procurement leverage the combined skill sets and resources of Stream’s technical real estate professionals with fine-tuned data center and energy expertise, to deliver end-to-end solutions for mission-critical infrastructure needs. By understanding the dynamics of the data center market, Stream is able to forecast customer demand to proactively and cost-effectively deploy the right products at the right time. These disciplines, aligned with significant capital and industry expertise, keep Stream customers ahead of the data center planning curve. Learn more at www.streamdatacenters.com.

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As the open-source community completed a decade of existence, GitHub released a report which reveals the top open source project trends for 2018, on the basis of contributors, visitors, and star activity data. Today, GitHub is used by millions of developers to share code and build business. It isn’t just about the code (like all things in life), it’s the people that keep the project moving forward and alive along with the community of users. TensorFlow/TensorFlow (24k) and Microsoft/vscode (15k) had the most number of active repositories in 2017. While Kubernetes/Kubernetes was the most discussed repository in the year. GitHub is home to open source projects written in 337 unique programming languages, especially JavaScript. Java, the second most popular language on GitHub in 2016, has been replaced by Python in 2017. Below are the top open-source project trends to look out for in the year ahead. Cross-platform development GitHub revealed that cross-platform/web development showed the highest activity growth in 2017. It was the most contributed, most visited, and most starred project. The cross-platform development leads to easier development process and enables deployment across desktop and mobile platforms in lesser time. As per the data, Angular/angular-cli repository saw the highest growth, with a 2.2 time increase in contributors in 2017, as compared to a year ago. Deep learning & Machine learning Artificial intelligence, especially its deep learning category, drove the interest of a number of users. The deep learning projects like Keras-team/Keras and Mozilla/DeepSpeech were the most contributed projects in 2017. The visitors for TensorFlow/TensorFlow in 2017 grew 2.2 times from 2016, while TensowFlow/models visitors grew 5.5 times. The popularity of image and speech recognition, and other such technologies among enterprises, is contributing towards the implementation of deep learning. Machine learning, the practice of teaching a computer to learn, attracted users to the repositories, including scikit-learn/scikit-learn and keras-team/keras. While Tensorflow repository provides scalable machine learning using data flow graphs, scikit-learn offers machine learning in Python language. New skills The repositories which were designed to teach new coding skills ranked third in the list. Users starred a lot of projects related to getting coding jobs, learning to code, and coding best practices. Like, Chalarangelo/30-seconds-of-code and norvig/pytudes helped users with code examples in JavaScript and Python, respectively and helped users gain fluency in them. There were more coding skills which guided users with ways to pass software engineering interviews, and in picking up or brushing existing skills. Also read: Top 12 open source tools for sysadmins in 2018 Apart from these trends, the code editing, containerization, development, and design also saw growth in 2017.

The post Top 7 open-source project trends to look out for in 2018 appeared first on Web Hosting | Cloud Computing | Datacenter | Domain News.

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The onset of a new year has brought with itself new challenges and trends to look towards in the technology landscape in 2018. Nearly every industry is getting acquainted with the changing customer preferences and is thus undergoing a transformation to meet customer expectations. Hosting industry is not an exception. DreamHost is one of the leading web hosting services provider who leverages open source technology OpenStack for its cloud services software. Open source technologies are the most demanded technologies today. Open source technologies are the most demanded technologies today. We got in touch with the Brett Dunst, the VP of Corporate Communications at DreamHost to discuss about the changing web hosting industry’s landscape, the threats, opportunities and challenges lying ahead. With a proud host of over 1.5 million websites, WordPress blogs and smart applications for developers, designers and small businesses, DreamHost works with the vision to provide users the freedom to…
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ATLANTA, GA – Internap Corporation (NASDAQ:INAP), a provider of high-performance internet infrastructure including colocation, managed services and hosting, cloud and high-performance network services, today announced that it has entered into a definitive agreement to acquire SingleHop, LLC, a private company headquartered in Chicago, Illinois for $132 million in cash.

SingleHop is a recognized leader in the managed hosting and infrastructure as a service (IaaS) business segment, offering highly automated and on-demand IT infrastructure. This strategic combination allows INAP to immediately offer its customers advanced products and expertise. SingleHop’s enterprise and business customers will also benefit from INAP’s North American and global presence, providing a significantly more expansive integrated footprint.


“The INAP turnaround strategy includes restoring top-line organic revenue growth while leveraging smart tuck-in acquisitions to accelerate that growth,” stated Peter D. Aquino, President & CEO of INAP. “Today we announce significant progress on both fronts: We are reporting a positive outlook for 4Q 2017 revenue, which is up sequentially, and we are ahead of turnaround expectations. We are also pleased to announce the signing of an agreement to acquire SingleHop and welcome their customers and employees to the INAP family. We are very excited about partnering with Zak Boca and his experienced team to integrate their advanced platform into INAP. The combined impact of our sales and operational improvements, and the momentum of SingleHop’s success, is expected to be a catalyst for growth in 2018.”

Strategic Rational: INAP expects to gain significant speed to market by advancing its technical roadmap with this acquisition. The attributes of the combination include:

Robust Technology –
SingleHop’s advanced automated systems will immediately enhance INAP’s overall capabilities, improving existing customers’ experience. This acquisition will enable INAP to launch an integrated delivery system that will be cross-sold through INAP’s global footprint. Given this complementary product set, SingleHop’s technical expertise and momentum are expected to attract interest specifically among INAP Bare Metal and AgileCloud customer bases. This combination also advances INAP’s product road map for private cloud, managed public cloud, DRaaS, and other critical features designed to drive profitable growth.

Single Pane of Glass and Actionable Intelligence (“AI”) –
SingleHop’s single pane of glass for infrastructure and managed services will consolidate and merge separate customer interface portals into one single pane of glass, post integration (i.e., colocation, managed services, cloud, and network elements). The improved visibility, and control through AI are expected to exceed customer expectations and requirements, adding long-term customer retention benefits, as well as to help INAP operationally.

Increased Scalability –
SingleHop’s operations complement INAP’s presence in major markets including: Chicago, New York City, Phoenix, and Amsterdam. SingleHop hosts approximately 3,000 customers in state of the art Tier 3-type data centers that ensure the optimum redundancy, security, and critical infrastructure required. Proforma combined INAP will serve over 10,000 customers worldwide.

Experienced and Talented Management Team –
SingleHop has demonstrated a unique entrepreneurial culture that produced award winning solutions and industry recognition as evidenced in its position on the Gartner® Magic Quadrant for Cloud Enabled Managed Hosting.

“These two companies are extremely complementary, and together will offer customers an incredibly robust, modern IT platform, which was backed by investment firm Battery Ventures,” said Zak Boca, co-founder and CEO of SingleHop. “SingleHop’s innovative approach to IaaS and the delivery of managed services combined with INAP’s global data center and network presence, will give clients a one-stop-shop for their IT needs. This is a strong combination that I’m very excited to be a part of. I look forward to transitioning to become the Chief Marketing Officer of INAP.”

“Jennifer Curry, VP of Managed Hosting and Services at INAP, and team, have been focused on improving ways to deliver complex IT solutions to our customers,” stated Corey Needles, SVP and General Manager, INAP USA. “By acquiring SingleHop, we not only leapfrog product development gates, but Jen acquires an all-star team to attack opportunities that historically may have been challenging for either company to score on its own due to lack of product or size. Together, we are much stronger and excited about our growth potential in managed hosting and services as a value-added service to our data center business.”

Financial Summary: INAP will be acquiring SingleHop in an all cash deal for $132 million reflecting a purchase multiple of approximately 7x after synergies, based on annualized Adjusted EBITDA of approximately $16 million for 3Q 2017 and expected annualized cost synergies of $2 to $3 million. INAP expects SingleHop will contribute $45 to $50 million in annualized revenue post-closing. In INAP’s fourth quarter 2017 earnings release, INAP will provide combined proforma guidance, assuming a first quarter closing of the transaction. Adjusted EBITDA is a non-GAAP financial measure, which we define in the attachment to this press release entitled “Non-GAAP (Adjusted) Financial Measure.” A reconciliation of this non-GAAP financial measure to the most directly comparable GAAP financial measure can also be found in the attachment.

INAP has entered into a commitment agreement with Jefferies Finance LLC to provide a fully underwritten debt financing which, combined with INAP’s cash on hand, will fund the entire transaction. Ultimately, INAP will look to optimize its capital structure with a blend of equity and debt securities to affect a leverage-neutral or better outcome. The transaction is expected to close before the end of the first quarter 2018, subject to customary closing conditions, including the expiration or termination of any applicable waiting periods under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended.

Transaction Advisors: RBC Capital Markets acted as lead financial advisor and Jefferies LLC acted as financial advisor to INAP. Jenner & Block LLP served as INAP’s legal advisor. On the sell-side, DH Capital acted as the sole financial advisor to SingleHop. Goodwin Procter LLP and Hinshaw & Culbertson LLP acted as joint legal advisors to SingleHop.

About Internap Corporation
Internap Corporation (NASDAQ:INAP) is a leading provider of high-performance data center services including colocation, managed hosting, cloud and network services. INAP partners with its clients, who range from the Fortune 500 to emerging start-ups, to create secure, scalable and reliable IT infrastructure solutions that meet the client’s unique business requirements. INAP operates in 51 Tier 3-type data centers in 21 metropolitan markets and has 90 POPs around the world. INAP has approximately 1 million gross square feet under lease, with 500,000 square feet of data center space. For more information, visit www.INAP.com.

About SingleHop
SingleHop, a leading global provider of hosted IT infrastructure and cloud computing, brings together a unique combination of enterprise-class technologies from industry-leading vendors, and a proprietary automation engine, to deliver a customized cloud infrastructure experience for enterprises of all sizes. Their powerful portal and award-winning automation platform make it simple to design and support the optimal cloud environment. Their service includes full-life cycle, white glove support, instantly-scalable solutions, and comprehensive integrated security. SingleHop serves approximately 3,000 customers in more than 124 countries with data centers across the United States and Europe.

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SANTA BARBARA, CA – A new LogicMonitor® survey of nearly 300 industry influencers predicts that enterprises will migrate the majority of their IT workloads from the data center to the cloud by 2020. Fueling this transition will be the 20.8 billion IoT devices Gartner predicts will come online, and the rapid maturation of AI and machine learning technologies. The Future of the Cloud Study also finds that while Amazon holds a dominant leadership position in the public cloud market, Microsoft and Google are closing that gap.

LogicMonitor, the leading SaaS-based performance monitoring platform for Enterprise IT, sponsored the survey, polling both AWS re:Invent attendees and industry analysts, media, consultants and vendor strategists to explore what the landscape for cloud services will look like in 2020. “Our customers continue to ask for guidance in planning their cloud migration strategies,” said Jeff Behl, Chief Product Officer for LogicMonitor. “We designed our survey to gather feedback from some key industry influencers to understand their predictions, and to provide our customers with insights and answers.”


Steady Migration to the Cloud

Survey results confirm that in the short term, 37 percent of all IT workloads will continue to run predominantly on-premises, and 31 percent will run in the public cloud. However, over the next two years, the percentage of premises-based workloads will drop to 27 percent and workloads running in the public cloud will grow to 41 percent with the balance running on private or hybrid clouds. When will 95 percent of all workloads run in the cloud? That’s 10-15 years out but acceleration could pull it in.

The survey asked respondents about the key drivers of this transition: 63 percent cited Digital Transformation followed closely by IT Agility (62 percent) and DevOps (58 percent). This changes dramatically by 2020 when AI and Machine Learning takes the lead followed by IoT.

The Competition Intensifies

Respondents also expect the market to grow increasingly competitive as Microsoft Azure and Google Cloud Platform gain ground on Amazon Web Services (AWS). Gartner’s research shows Amazon holds a 44 percent share of the overall cloud IaaS market, followed by Microsoft at 7 percent, Alibaba, 3 percent and Google trailing at 2 percent today.

Overcoming the Skills Shortage

The third largest public cloud challenge cited by respondents was that IT staff lacks cloud experience. More than a third also cited lack of visibility.

To get ahead of this, Enterprises should make it easy for IT professionals to gain complete situational awareness of all technologies in their IT stack by answering basic questions like:

  • Is the technology working?
  • Is performance meeting SLAs?
  • Is everything within capacity limits?

One way to quickly gain situational awareness is to consider a SaaS-based performance monitoring solution that monitors everything from the data center up to and including cloud services, such as the LogicMonitor platform. “Traditionally, organizations have used various monitoring tools to keep tabs on different parts of their technology,” said Steve Francis, Founder and Chief Evangelist, LogicMonitor. “Organizations really need an end-to-end monitoring solution that automatically monitors both on-premises and cloud-based infrastructure, services and apps to truly understand what’s going on so they can continue to be agile and proactive.”

To view the full report, “Future of the Cloud Study” please visit the LogicMonitor at https://www.logicmonitor.com/resource/the-future-of-the-cloud-a-cloud-influencers-survey.

About LogicMonitor
LogicMonitor® is the leading SaaS-based performance monitoring platform for Enterprise IT. With out-of-the-box coverage for thousands of technologies, LogicMonitor makes it easy to gain granular visibility into infrastructure and application performance. LogicMonitor’s automated device discovery, preconfigured alert thresholds, and rich, customizable dashboards, come together to give IT teams the speed, flexibility, and actionable insights required to succeed in today’s competitive markets.

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