(Bloomberg) — Qualcomm Inc., trying to break Intel Corp.'s lucrative stranglehold on server chips, said it began selling a new processor that will outperform its rivals and has support from some of the industry's biggest buyers of the technology.
The Centriq 2400 processor, which uses ARM Holdings technology, is now on sale, Qualcomm said Wednesday at an event in San Jose, California. The chips, which are manufactured by Samsung Electronics Co., offer better results than an Intel Xeon Platinum 8180 processor, based on energy efficiency and cost, Qualcomm said.
The world's biggest maker of chips for phones is kicking off the public phase of its attempt to get into new markets just as it has become the target of what would be the largest technology takeover ever. Broadcom Ltd. is offering to buy it for about $105 billion in a proposal that Qualcomm views as a low-ball bid, which may precipitate a lengthy proxy battle demanding attention from the company's management.
Qualcomm's server chip push, led by former Intel executive Anand Chandrasekher, is part of Chief Executive Officer Steve Mollenkopf's attempt to diversify the company' sources of revenue. He's also targeting personal computers and is in the middle of trying to close a more than $40 billion acquisition of NXP Semiconductors NV, to kick-start Qualcomm's move into the growing market for chips used in cars.
For Intel, which has more than 99 percent of the market for chips that run computer
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