Apple has made changes to revised app store guidelines that threatened to block a wide range of small business apps created with templates, DIY tools, and SMB app platforms.
The guidelines were originally revised earlier this year to ensure a minimum standard of quality and uniqueness for apps accepted to the App Store, and to make sure that they are not simply "wrapped" websites or social media pages. The revisions were also intended to limit spam in the App Store. A number of developers and app-creation companies catering to SMBs and non-profit organizations that had thought they would be unaffected by the changes, however, were recently informed that their apps would be banned as of January 1.
App store review guideline 4.2.6 previously said: "Apps created from a commercialized template or app generation service will be rejected."
The rule has now been amended to read: "Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app's content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or "picker" model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant,
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