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(The Hosting News) – A project, which brought together senior executives from the creative and technology industries, has identified that privacy could be traded in the future for content, to generate new revenue streams for creative industries.

Even when we access content for free, we leave a digital trail of metadata behind us. By aggregating this information, organizations can generate a picture of a person’s behaviors and deliver relevant content to them.

John Cass, Director of the Creative Industries Knowledge Transfer Network (CIKTN), the organization behind the project, said: “Even when we access content for free, we leave a digital trail of metadata behind us. By aggregating this information, organizations can generate a picture of a person’s behaviors and deliver relevant content to them.”

The biggest issue with using metadata more effectively in this way are public fears over privacy. However, Cass believes that, in the future, people will increasingly be prepared to trade privacy for content or even financial reward. At present some companies such as Google and Facebook collect this sort of data without the users fully understanding its value.

“The big challenge will be to make the whole process more transparent so people understand the value of the data they have, how it will be used and what they are getting in return for that data,” said Cass. “This model already exists with store loyalty cards where we share information about our shopping habits in return for personalized offers and benefits, or cash back. The same model could be developed in the online world with companies delivering highly personalized content or offers to people.

“The traditional view is that content is free or paid for. The recent introduction of the Times paywall shows how content creators are looking for ways to monetize what was a free commodity. The other option is supporting the generation of content by intelligently monetizing metadata to deliver relevant and personalized information to users. Effectively people choose to trade some of their privacy for either free content or financial reward. More than 40% of the creatives we surveyed felt this could have a groundbreaking effect in their business.

“Content companies that recognize the need to make this process transparent and give consumers the power to make meaningful choices are the ones that will be able to drive new revenue streams and delight customers,” added Cass.

Privacy as a tradable commodity was one of several key findings in the CIKTN Beacon report on The Future of Digital Content, part of a program of 14 projects being carried out by the CI KTN to tackle the big technology related challenges faced by the UK’s creative industries. Each Beacon Project identifies key innovation and business needs to enable organizations to turn creative ideas into business successes for the UK.

Within the UK, the Creative Industries sector contributes over 6.4% of UK Gross Value Added and is growing at a faster rate than the economy as a whole. In 2007, total Creative Industries revenues amounted to some £67.5bn. The Publishing sub-sector is the largest, with Radio & TV and Advertising among the top performers.

Notes:
To receive a copy of the Creative Industries KTN Final Beacon Report on the Beacon projects: The Future of Digital Content, please contact Tony Henderson at:
tony(at)creativeindustriesktn(dot)org.

Internet Users Will Trade Privacy for Content

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(The Hosting News) – Future Hosting, an Internet solutions provider serving SMBs and enterprises internationally and developer of Future Engineer™, today introduced Hybrid Servers in Chicago and Washington, D.C., further expanding the company’s global footprint. Hybrid Servers are also available in London and Dallas, allowing clients to now choose from four international cities.

Hybrid Servers from Future Hosting are unique, high-end Virtual Private Servers that deliver full management, high-availability, premium bandwidth, and access to either the cPanel or Plesk hosting control panel. Unlike standard Virtual Private Servers, Hybrid Servers offer an average of 1 CPU core per Hybrid Server and high-performance RAM, disk storage, and network connectivity.

“Offering truly global solutions for our clients remains a strategic goal for Future Hosting. In the past two years alone, we have more than quadrupled our international presence, and created the ability to offer full-service hosting solutions for companies based in the United States and abroad. By adding Hybrid Servers to two new major American cities, we are fulfilling our commitment to continuously build geographic diversity in our services and open the door to even further expansion in the months ahead. This is one more step in our march to globalization,” said Future Hosting Chief Strategy Officer Stephen Kowalski.

Hybrid Servers from Future Hosting are automatically backed up by the company’s next-generation Future Protect™ data protection service, which delivers the ultimate in protection against data loss. Starting Hybrid Server plans offer 80GB of disk space, 2GB of RAM, and 2000GB of premium bandwidth. All Hybrid Servers include SLA uptime of at least 99.9%.

In early July, Future Hosting added complete DNS management functionality to the Future Hosting Management Portal (FHMP), which provides dedicated server clients with complete control of their servers. FHMP is slated to eventually incorporate Hybrid servers, further enhancing user control.

Future Hosting is the developer of Future Engineer™, a technical support automation system designed to automate time consuming server configuration and repair tasks on Virtual Private Servers (VPS), Future Engineer™ allows clients to receive a greater level of technical support than is available when technicians spend their time performing routine or basic maintenance tasks. With Future Engineer™, technicians are free to spend their time offering a level of technical support that is unrivaled and otherwise unaffordable.

For more information about Future Hosting, please visit http://www.futurehosting.com.

For more information about Hybrid Servers from Future Hosting, please visit http://www.futurehosting.com/managed-hybrid-servers.

About Future Hosting, LLC
Founded in 2001, Future Hosting is a privately held leading Internet solutions provider specializing in managed hosting, including Dedicated Servers, Virtual Private Servers, and Hybrid Virtual Private Servers. The company has built a strong reputation for its high-quality service, innovative pricing models, and value-added features. Future Hosting is based in Novi, Mich.

Future Hosting Grows Global Footprint with Hybrid Servers

(The Hosting News) – Hosting Metro, Inc. announced today that it has reached an agreement with long-time Drupal web host company Drupal Value Hosting. With the agreement in place, Hosting Metro will migrate existing services and marketing to its own operations. In doing so, Hosting Metro will be able to offer expanded customer support through a dedicated 24/7 support line, as well as additional hosting features previously unavailable to Drupal Value Hosting customers including VPS, Dedicated Servers and shared web hosting.

Tony Chu, CEO of Hosting Metro stated, “By acquiring Drupal Value Hosting, we looked increase our support of Drupal and its corresponding community by integrating the knowledge and brain share of Drupal Value Hosting’s development team into our already reliable infrastructure. As a hosting company who specializes in application support, this is something that our customers have been asking for and with more than 1% of the web running on Drupal there is a still a lot of room for growth.”

Amit Ghupta, former CEO of Drupal Value Hosting has agreed to stay on with the new company and will continue to provide development and consultation services dedicated to the Drupal community. “Hosting Metro is a great company, and I am very confident that they will exceed the needs of their customers by delivering outstanding support and I have been especially impressed with their solid infrastructure that is focused on delivering the most reliable uptime in the industry.”

About Hosting Metro
Hosting Metro is dedicated to developing innovative services and providing exceptional technical support to meet the Web hosting needs of its customers. As an independent company, they have 13 years of experience in the web hosting industry, and work to integrate emerging technologies and provide comprehensive, integrated solutions to their hosting clients. With their innovative Campfire Support system, Hosting Metro moves beyond standard domain hosting to provide leading technical support and a range of hosting solutions that are focused on improving productivity, increasing profitability, and empowering their clients’ to achieve their goals. For more information go to: www.hostingmetro.com or visit their forum for the latest news.

Hosting Metro, Inc. Acquires Drupal Value Hosting

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